Attracting more members with New-to-Medicare marketing.

Media Logic helped Piedmont Community Health Plan target a highly coveted Medicare audience – “New-to-Medicare” prospects who will soon age-in to their benefits.

We built an integrated effort based on years of agency best practices and proven Medicare insights. It included a targeted direct mail package that offered a free educational guide to all things Medicare. And to continue the conversation, we created a paid search campaign and a custom microsite – featuring tips for choosing the right plan and videos designed to address common Medicare questions.

By leveraging our experience, we were able to create a solid baseline to optimize Piedmont’s marketing efforts and set them on Medicare’s leading edge.

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Medicare Marketing Insights: 2022 Senior Media Preferences

For five years running, we've turned to seniors to get their input on media habits ahead of the busiest season for Medicare marketing. With the continued growth and saturation of the Medicare Advantage market, it's more important than ever for healthcare marketers to be up to date on this group of more than 63 million eligible individuals. This survey offers a look at the media preferences of the increasingly digitally savvy senior population to help healthcare marketers optimize marketing channel selection and targeting for OEP campaigns, New-to-Medicare and Medicare Annual Enrollment Period (AEP) marketing in the year ahead.

For a blog on the metaverse for healthcare marketers,illustrative rendition of someone accessing various services via the metaverse.

The Metaverse: What Healthcare Marketers Should Know and How to Get Started

Web3 and the metaverse are here to stay, so it's time for healthcare marketers to get on board — or risk getting left behind. In this crash course, Media Logic CEO and Founder David Schultz walks through a brief history of the web, marketing opportunities in the metaverse and current healthcare uses of the space that can serve as examples to brands.

A computer illustration shows a woman presenting analytics regarding return on marketing investment (ROMI) to a seated colleague.

At a Time Like This, ROMI Matters More Than Ever

Why is a return on marketing investment (ROMI) analysis so important? To allow marketers to gut-check the viability of an investment before proceeding, establish benchmarks based on actual data and evaluate results at the end of a campaign. View the webinar in our blog to learn how to calculate ROMI and put the analysis to work.