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Attracting more members with New-to-Medicare marketing.

Media Logic helped Piedmont Community Health Plan target a highly coveted Medicare audience – “New-to-Medicare” prospects who will soon age-in to their benefits.

We built an integrated effort based on years of agency best practices and proven Medicare insights. It included a targeted direct mail package that offered a free educational guide to all things Medicare. And to continue the conversation, we created a paid search campaign and a custom microsite – featuring tips for choosing the right plan and videos designed to address common Medicare questions.

By leveraging our experience, we were able to create a solid baseline to optimize Piedmont’s marketing efforts and set them on Medicare’s leading edge.

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HC Insights - 2021 D-SNP Direct Mail

6 Direct Mail Marketing Observations from 2021 D-SNP Plans

We continue to see a growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. Here at Media Logic, we are always interested in how D-SNP plans position themselves. We looked at direct mail marketing campaigns aimed at dual-eligible prospects from the 2020 calendar year and found six common themes.