Back to work

Attracting more members with New-to-Medicare marketing.

Media Logic helped Piedmont Community Health Plan target a highly coveted Medicare audience – “New-to-Medicare” prospects who will soon age-in to their benefits.

We built an integrated effort based on years of agency best practices and proven Medicare insights. It included a targeted direct mail package that offered a free educational guide to all things Medicare. And to continue the conversation, we created a paid search campaign and a custom microsite – featuring tips for choosing the right plan and videos designed to address common Medicare questions.

By leveraging our experience, we were able to create a solid baseline to optimize Piedmont’s marketing efforts and set them on Medicare’s leading edge.

Schedule a consultation with our healthcare team.

Contact Us

See our latest posts.

Contactless card marketing from Chase & Visa

Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.