Back to work

$0 premium powers Fall AEP campaign.

Media Logic’s campaign for MVP’s 2017 Medicare Annual Election Period centered around the health insurer’s new $0 premium plan option, coupled with new benefits and a refreshed brand.

60- and 30-second TV spots were created around the $0 message – using a lighthearted approach that helped illustrate the appeal of MVP’s Medicare advantage plans (including a new telemedicine benefit) to a wide audience.

The campaign also included targeted DM pieces with messaging and product focus fine-tuned for each market that used unique tracking mechanisms with each component, which will provide a wealth of data to leverage for next year’s efforts.

Schedule a consultation with our healthcare team.

Contact Us

See our latest posts.

Amex Contactless Push Part of Card Rebrand

Amex Pushes Forward with Contactless

Chase may be the first issuer to add contactless technology to the majority of cards, but Amex also appears on top of the contactless movement, particularly with its most lucrative portfolios.