Back to work

$0 premium powers Fall AEP campaign.

Media Logic’s campaign for MVP’s 2017 Medicare Annual Election Period centered around the health insurer’s new $0 premium plan option, coupled with new benefits and a refreshed brand.

60- and 30-second TV spots were created around the $0 message – using a lighthearted approach that helped illustrate the appeal of MVP’s Medicare advantage plans (including a new telemedicine benefit) to a wide audience.

The campaign also included targeted DM pieces with messaging and product focus fine-tuned for each market that used unique tracking mechanisms with each component, which will provide a wealth of data to leverage for next year’s efforts.

Schedule a consultation with our healthcare team.

Contact Us

See our latest posts.

Contactless card marketing from Chase & Visa

Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.