Back to work

$0 premium powers Medicare AEP campaign.

Media Logic’s campaign for MVP’s 2017 Medicare Annual Election Period centered around the health insurer’s new $0 premium plan option, coupled with new benefits and a refreshed brand.

60- and 30-second TV spots were created around the $0 message – using a lighthearted approach that helped illustrate the appeal of MVP’s Medicare advantage plans (including a new telemedicine benefit) to a wide audience.

The campaign also included targeted DM pieces with messaging and product focus fine-tuned for each market that used unique tracking mechanisms with each component, which will provide a wealth of data to leverage for next year’s efforts.

Schedule a consultation with our healthcare team.

Contact Us

See our latest posts.

healthcare marketing to millennials

Millennials Think Differently About Healthcare (And So Marketers Should, Too!)

A recent survey reminds us that Millennials think differently about healthcare than other generations. As such, healthcare marketers need to thinking differently when trying to reach this influential group.

experiential marketing campaign for Mastercard

With PRICELESS Culinary Collective, Mastercard Goes All-In on Experiential Marketing

Mastercard is clearly trying to create buzz -- and FOMO -- among specific customer segments. The PRICELESS experiential marketing effort signals to global travelers and foodies – including *aspirational* globe trotters and culinary adventurers – that Mastercard knows who they are, knows what they want and knows how to bring it to them.

Review of EMOB marketing email for the Marriott Bonvoy

Marriott Bonvoy’s EMOB Email Marketing Stream Makes Our Hearts Skip a Beat

Seeing Marriott’s Early Month on Books marketing campaign was love at first sight, and this high-level analysis of its EMOB email stream confirms that the brand is doing a lot right when it comes to engaging new cardholders.

Get our latest 

Healthcare Marketing Insights

Your privacy is protected.