10 Posts From 2015 That Will Inform Your 2016 Financial Services Marketing Strategy
Don’t worry. This isn’t just a “Top 10” list, generated solely from data from Google analytics. This is a list – hand-selected from our more popular 2015 blog posts – for one reason: they’ll have an impact on your financial services marketing strategy in the coming year.
It’s no coincidence that they’re focused on consumer insights (specifically around Millennials and affluents) and content marketing. These are areas you’ve shown us most interest you, and successful handling of these factors can determine the effectiveness of your future campaigns.
Millennials
The interest in – and challenge of – Millennials isn’t fading any time soon. The buying power and influence of this consumer group will make it an attractive marketing segment. There is great opportunity for banks and credit card issuers who figure it out. These posts can help.
- Messaging to Millennials: 10 Quick Tips for Financial Services Marketers
- Millennials “Destroy” Banks But Engage With Financial Services Startups
- 9 tips: How Financial Services Brands Can Find the Right Channels to Reach Millennials
- A Visual Showcase of Millennial Marketing that Works for Top Financial Services Brands
Affluent
We hear from clients that it’s sometimes difficult for them to stay on top of the latest data, and that’s especially true when it comes to the evolving needs and interests of affluents. Even the make-up of the affluent segment is in flux. These posts offer highlights of some of the most current trends.
Consumer Insights
Of course, Millennials and affluents aren’t the only interesting targets for financial services marketing. Other consumers – and consumer-based trends – are worth watching, as well, and posts like the two popular ones here, point to opportunity areas that can be just as critical.
- Shopper Mom Targeting for Financial Services Marketers
- Financial Services Marketers Can’t Ignore Elevated Consumer Expectations
Content Marketing
As 2015 comes to a close, we’re seeing an uptick in really great content marketing campaigns. Need inspiration so you can keep up in 2016? These posts contain several examples.
