See why – when hotel occupancy has plunged and is expected to remain well below last year’s rates – American Express flipped *on* the DM switch for its Hilton Honors co-brand credit card.
Now, adding to Citi’s pandemic support options, the brand allows ThankYou Points to be used to pay a credit card minimum payment, an offer that appears to be a first amongst the competitive set.
With its Shop Small campaign, American Express is recognizing – and acting on – consumer sentiment pointing to the value they place on local businesses and their desire to help. Here, our financial services marketing team details the strategy behind the campaign and the tactics it deploys.
Combined with the impact of COVID-19, industry trends point to the complete demise of the paper check in the not-so-distant future.
Listen to Nicole Johnson, who heads up Media Logic’s Financial Services team, as she fills you in on increasing rates of contactless payments adoption and describes how new insights should influence your marketing campaigns.
Travel brands and their issuing partners need to think broadly about how to sustain spending on co-brand cards during COVID, while also executing acquisition campaigns. Our team has already seen some new solutions from these brands and observed some interesting promotions from non- co-brand cards that can be instructive.
Proven best practices for financial services marketing -- and good instincts -- are still available to brands as they respond to challenges related to COVID-19. The Financial Brand article by Marous has some great suggestions for how to put them to use, and we've organized them into a few basic principles to guide the required shift in your marketing campaigns moving forward.
Based on our observations of the marketing for Green from Amex, we believe that Amex has executed a number of strategies that can be instructive to the relaunch of other entrenched financial services products.
Member-get-member credit card acquisition has been around for some time, but we’re seeing the traditional paper-based execution giving way to more sophisticated, effective digital campaigns.
See why it makes perfect sense that Capital One, Chase, Amex and Citi continue to invest in direct mail for acquisition but not to the exclusion of email, display advertising, social marketing and third-party affiliate marketing.