Author: Financial Services Team

direct mail marketing campaigns

Direct Mail Insights from Marketing Leaders

According to a recent report, direct mail remains “a vibrant and high-performing channel.” Take a look at these takeaways to see how DM campaigns are outperforming digital channels, including email, on critical KPIs like response rates and ROI.

higher consumer expectations impact financial services

A Digital-First, Data-Forward Approach to the Financial Services Customer Experience

Pressure on financial institutions to match the customer experience of tech-based companies isn’t new. For years now, the convenience of on-demand services from wildly popular brands like Apple, Amazon and Uber has been changing the way consumers interact with companies. See why our team thinks there are now solid opportunities for FIs to reach the higher bar and retain customers.

top financial services marketing blog posts

Top 10 Financial Services Marketing Blog Posts of 2020

A compilation of Media Logic’s most popular financial services marketing blog posts for the year! It includes insights on a variety of topics, from marketing to the affluent segment to new marketing vehicles like podcasts and TikTok.

BBVA Aqua Visa

Demonstrating the USP of BBVA Aqua Visa

The buzzworthy rollout of BBVA Aqua Visa demonstrated a huge part of its USP -- a physical recycled plastic card void of mag stripe, account number, expiration date and CVV code.

latest checking account trends

Keeping Up: Recent Developments in Checking Accounts

Checking accounts still sit at the core of the banking relationship, and so FIs continue to compete on benefits, features, digital options, level of servicing and more, resulting in brand new iterations of a traditional product.