Successful customer experience programs advance member-focused internal cultures, simplify processes, continually deepen the FI's understanding of member experience and implement ongoing, targeted improvements.
Understanding the CMO mindset may be helpful for marketing and product teams as they get in sync with CMO priorities and plans. Here are some key findings from a recent CMO survey by Deloitte and other sponsors in partnership with the American Marketing Association.
Results from a recent survey of financial services consumers show that only 64% of respondents have downloaded their bank's mobile app. Of those, just 42% and 9% use the apps to track balances and check transaction status, respectively.
Boost your payment strategy with Javelin's findings on consumer spending habits across three channels: in-store, online and mobile.
Articles on payment trends for 2019 include warnings for big banks about how to keep up and compete. We’ve heard these warnings before, of course, and what’s often missing is a reminder about the vital role customer communications play in launching and maintaining payment products.
A chance to take another look at key perspectives from Media Logic’s financial services marketing experts! We think our most popular posts from 2018 will inspire you to ask more of your upcoming marketing campaigns and explore new opportunities in the coming year.
Branch grand openings represent opportunities not only to evolve the brand’s physical footprint but also to grab market share from competitors. This is especially true in densely trafficked and populated urban markets.
Targeting the 65+ audience requires an integrated, diverse media approach. Use results from Media Logic’s 2018 Media Habits Study to optimize channel selection and reach current and potential customers effectively.
In addition to noting some ground rules about Millennial marketing – like “avoid gimmicks and lengthy sales pitches” – this Millennial Marketing Showcase identifies some positive steps financial services brands are taking to reach this important audience.