Author: Financial Services Team

Debit card rewards represent an opportunity for financial institutions to appeal to consumers and set themselves apart from competitors.

Young affluents -- ages 25-50 with $100K household income -- are a priority for financial services marketers, and these takeaways from recent research by Media Logic can be used to guide credit card marketing communications targeting this segment.

Our Financial Services Marketing Team evaluates marketing materials American Express used in marketing two distinct products – a checking account and a credit card – as a bundle. We make note of the strategies and tactics that work and identify a few details that still need to be ironed out.

As Buy Now, Pay Later (BNPL) continues to boom, more financial institutions are taking aim at the feature. To support this, Payment Systems for Credit Unions (PSCU) recently launched a solution that will allow the roughly 2,400 credit unions they serve to provide BNPL options.

A recent Ipsos report explored what Gen Z really desires — such as a longing for stability in a post-pandemic world— and identified key needs that can inform marketing efforts. Our team examines the findings to understand how you can best speak to and serve this generation.

Financial brands hoping to create opportunities with this emerging demographic will need to start building relationships today, walk the talk when it comes to their values and be fully digitally accessible.

The time is right for FS brands to focus on digital wallets. American consumers are willing to try new payment methods, and digital wallets lead as the crowd favorite. In fact, forecasts indicate that the digital wallet market will grow 18.9% year-over-year through 2028.

Our team digs into the marketing best practices that nurture and support one of the Stash app’s primary engagement tools – the Stash Stock Party.

Issuers are assessing and shoring up their debit card strategies to build on current debit card usage momentum. As they do, insights on how the rise in debit usage overlaps with other initiatives (like digital transformation and financial education) and intersects with various audience segments are critical.

Slower growth. Loss of confidence. “Severe” impact from inflation. That’s a lot of uncertainty. Card issuers must be proactive in demonstrating understanding and showing support.