Touchdown! We take a look at how one FS brand produced two top Super Bowl LV ads, while others seriously underperformed, including one that appeared tone-deaf and another that made people "downright mad."
A compilation of Media Logic’s most popular financial services marketing blog posts for the year! It includes insights on a variety of topics, from marketing to the affluent segment to new marketing vehicles like podcasts and TikTok.
The buzzworthy rollout of BBVA Aqua Visa demonstrated a huge part of its USP -- a physical recycled plastic card void of mag stripe, account number, expiration date and CVV code.
Checking accounts still sit at the core of the banking relationship, and so FIs continue to compete on benefits, features, digital options, level of servicing and more, resulting in brand new iterations of a traditional product.
We've identified the “next normal” list of affluent marketing tips. From striking the right tone to revisiting affluent basic requirements like top-notch customer service, these tips can help shape your affluent marketing campaigns for 2020 and beyond.
See why – when hotel occupancy has plunged and is expected to remain well below last year’s rates – American Express flipped *on* the DM switch for its Hilton Honors co-brand credit card.
Now, adding to Citi’s pandemic support options, the brand allows ThankYou Points to be used to pay a credit card minimum payment, an offer that appears to be a first amongst the competitive set.
With its Shop Small campaign, American Express is recognizing – and acting on – consumer sentiment pointing to the value they place on local businesses and their desire to help. Here, our financial services marketing team details the strategy behind the campaign and the tactics it deploys.
Combined with the impact of COVID-19, industry trends point to the complete demise of the paper check in the not-so-distant future.
Listen to Nicole Johnson, who heads up Media Logic’s Financial Services team, as she fills you in on increasing rates of contactless payments adoption and describes how new insights should influence your marketing campaigns.