At Media Logic, direct marketing is part of our DNA — and staying ahead of industry trends is key to delivering exceptional results for our clients. That’s why we recently convened for our first Direct Marketing Symposium — a collaborative event designed to inspire, inform, and innovate.
Direct mail has re-emerged as a prominent player in bank marketing strategies, a trend which has been labeled with terms such as resurgence, renaissance or simply counterintuitive. While many marketers may be surprised by this trend, Media Logic has consistently recognized and championed direct mail for its enduring power and effectiveness. We have continuously highlighted its exceptional ROI, advanced personalization capabilities and innovative formats that drive measurable success. We believe it has remained a vital, strategic component of the modern omnichannel plan.
The Media Logic Financial Services blog regularly features content on understanding generational cohorts: Millennials, Gen Z, and Alphas. Although Boomers are less frequently our primary focus, our Healthcare Industry blog is rich with Medicare marketing and senior content.
Banks and credit unions make considerable investments in acquisition – often spending anywhere from $200/$300 to $1000 or more per new accountholder. Without the right nurturing of those customers, many could slip away before even developing a relationship.
Community banks and credit unions are gaining momentum in the credit card issuing space. One critical strategy for maximizing the value of new cardholders is early month on book (EMOB) engagement. Media Logic's card marketing experts outline the truths, consequences and best practices you should know in our newest EMOB tip sheet.
Despite market challenges, co-brand credit cards are poised for significant growth through 2030. With only 25% of U.S. consumers currently holding co-brand cards (versus 69% with general-purpose cards), issuers face substantial acquisition opportunities. Strategic targeting of underrepresented segments—particularly higher-income consumers and younger demographics—presents immediate growth potential. Find out how forward-thinking issuers will leverage data-driven personalization, fintech partnerships, and innovative payment flexibility to differentiate their offerings in this dynamic, competitive landscape.
Throughout 2024, we explored topics ranging from emerging payment trends to audience segmentation strategies, offering insights to help financial brands navigate an increasingly competitive landscape. Here's a look at the top 10 articles from this year, covering key themes and takeaways that shaped financial marketing in 2024.
With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.
The Amex Gold Card, introduced by American Express in 1966, has gone through a curious evolution. The flagship product, once associated with prestige and financial status among affluent middle-aged, high-earning professionals is gaining popularity with the Gen Z audience.
Picture a stereotypical Millennial. What comes to mind? We’re thinking skinny jeans, side hair parts, iPods and MySpace accounts. Now, think of a Gen Z’er, bopping to TikTok dances, scrolling on their iPhone and sporting the baggy jeans. These two generations may feel like separate demographics, but there is a population that straddles them. They’re […]