The COVID-19 pandemic is accelerating changes in virtually every industry category, including food and nutrition. The following are some tips for product development and marketing for manufacturers of alternative proteins.
Develop a plan for the evolution of consumer preferences by understanding millennials’ life values and developing a plan that accounts for areas of overlap and divergence with what matters to Generation Z.
Newly-minted millennial executives are bringing their personal values to work with them and they’re not interested in business-to-business-as-usual. Here are 6 pointers to help you connect with them.
While we've seen a number of co-branded, payer-provider partnerships announced in the past, this type of joint branding between two insurance companies stands out as unique.
Media Logic's financial services marketing experts dig into a new white paper with statistics and insights that can help banks and credit unions grow their credit card portfolios with Millennial consumers.
A recent survey reminds us that Millennials think differently about healthcare than other generations. As such, healthcare marketers need to thinking differently when trying to reach this influential group.
Earning Millennial hotel loyalty can be a challenge. Here's why it's worth it... and how your hotel co-brand can engage this critical audience.
In addition to noting some ground rules about Millennial marketing – like “avoid gimmicks and lengthy sales pitches” – this Millennial Marketing Showcase identifies some positive steps financial services brands are taking to reach this important audience.
Healthcare marketers are instrumental in understanding the relationship between Millennials and their needs. Once marketers understand this, they can effectively communicate how their plan offerings best answer to this generation’s health and financial needs. A viral piece from the Huffington Post details more about the misunderstanding of this audience.
With Millennials expressing difficulty in navigating traditional health systems, how can providers and insurers connect with this important group of consumers? New approaches are needed and evidence suggests that telemedicine may be the right fit for this tech savvy, cost conscious generation.