This overview from our Emerging Media Team answers some of the early questions about Clubhouse. It features a brief background, notes about what differentiates Clubhouse, consideration for its healthcare marketing potential and starter recommendations for healthcare brands.
This overview from our Emerging Media Team answers some of the early questions about Clubhouse. It features a brief background, notes about what differentiates Clubhouse, consideration for its financial services marketing potential and starter recommendations for financial brands.
Based on experience working as a healthcare social content manager during the COVID-19 pandemic, here are a few takeaways and lessons learned.
Insights on podcasts and podcast listeners in the U.S. and considerations for healthcare marketers on the strategic role of podcasts to engage with consumers, healthcare professionals and/or current and future employees - plus a list of 10 active podcasts from healthcare organizations for inspiration.
Facebook's first-ever Super Bowl ad focused on Groups. This should tell healthcare marketers to think about a Facebook Groups marketing strategy if you haven't already.
Social media trends evolve at a fast pace. Don't let emerging social media platforms intimidate you. It is important to understand them, as well as evaluate if they fit with your marketing goals.
The way consumers search for information is constantly changing, and search engines are adapting accordingly, with features like voice search. It's important for healthcare companies and organizations to understand the importance of this function.
In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.
Cigna is using a variety of effective (and creative) content marketing strategies in their integrated marketing campaign to address the social determinants of health (SDoH).
There is definitely value in influencer marketing for healthcare brands as part of your marketing mix along with advertising and content marketing. Just remember that bigger isn't always better.