Tag: content marketing

Popular financial services marketing posts focus on customer loyalty and content marketing

Top 10 Financial Services Posts of 2016 Focus on Customer Loyalty and Content Marketing

When we took a look at the top financial services posts published on our blog in 2016, three themes emerged: loyalty (relationships), specific tactical opportunities and content marketing. The list echoes what we’re hearing from our FS clients who are constantly seeking strategies to build customer relationships, gather better market/audience intel and boost engagement.

3 Strategies to Help Healthcare Marketers Succeed with Content Marketing

While 62% of B2B marketers report success when it comes to content marketing, B2B healthcare marketers are failing to see comparable results. Only 4% say their programs are extremely successful. To achieve the same levels of content marketing success, B2B healthcare marketers need to play catch up and fast.

Which mobile ads will grow vs. decline in 2016?

How Mobile Ad Formats Will Shift and Grow in 2016

Mobile native ads and video ads have been growing in use by marketers. A recent survey from Trusted Media Brands Inc. (TMBI) uncovers the primary benefits of each and predicts likely growth based on intent to use by clients and agencies across 2016.

When Is Less More? Plain-Text vs. HTML Email

The argument against advanced HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that HTML-heavy email is a viable option, is it always the most effective approach for your email marketing? New evidence suggests it may not be.