Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.
Healthcare marketers don't need to panic in the wake of Facebook's latest algorithm change. There are still plenty of opportunities to effectively reach audiences online and through social platforms.
As you work to get the most out of your 2018 plans, look to these popular posts for guidance & inspiration.
Successful native advertisement takes time, energy and well-crafted content. Here are three strategies to keep in mind when using native content advertising.
Not all HTML emails are created equal. Basic HTML emails perform differently than rich HTML emails. But just how differently? Recent studies shed some new light on the gray area of HTML email performance.
When we took a look at the top financial services posts published on our blog in 2016, three themes emerged: loyalty (relationships), specific tactical opportunities and content marketing. The list echoes what we’re hearing from our FS clients who are constantly seeking strategies to build customer relationships, gather better market/audience intel and boost engagement.
While 62% of B2B marketers report success when it comes to content marketing, B2B healthcare marketers are failing to see comparable results. Only 4% say their programs are extremely successful. To achieve the same levels of content marketing success, B2B healthcare marketers need to play catch up and fast.
Mobile native ads and video ads have been growing in use by marketers. A recent survey from Trusted Media Brands Inc. (TMBI) uncovers the primary benefits of each and predicts likely growth based on intent to use by clients and agencies across 2016.
Don’t worry. This isn’t just a “Top 10” list, generated solely from data from Google analytics. This is a list – hand-selected from our more popular 2015 blog posts – for one reason: they’ll have an impact on your financial services marketing strategy in the coming year.
The argument against advanced HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that HTML-heavy email is a viable option, is it always the most effective approach for your email marketing? New evidence suggests it may not be.