Tag: content marketing

Addressing the Social Determinants of Health

A Closer Look at Cigna’s Integrated Marketing Campaign to Address Mental Health, Loneliness and Stress

Cigna is using a variety of effective (and creative) content marketing strategies in their integrated marketing campaign to address the social determinants of health (SDoH).

influencer marketing for healthcare

Influencer Marketing Considerations for Healthcare Brands

There is definitely value in influencer marketing for healthcare brands as part of your marketing mix along with advertising and content marketing. Just remember that bigger isn't always better.

healthcare marketing to millennials

Millennials Think Differently About Healthcare (And So Marketers Should, Too!)

A recent survey reminds us that Millennials think differently about healthcare than other generations. As such, healthcare marketers need to thinking differently when trying to reach this influential group.

Facebook Redesign 2019

Facebook’s Latest Redesign: What Does It Mean for Healthcare Marketers?

After a series of privacy scandals and user-data issues, Facebook has issued a major redesign for desktop and mobile. Some of these Facebook design updates can impact social content marketing strategies immediately and in the future.

HC insights - podcasts

Health Insurers Use Podcasts to Engage with Brokers and Employer Groups

For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.

Medicare marketing on Facebook

Health Insurers ‘Paid-To-Play’ on Facebook for 2019 Medicare AEP Marketing

For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).

healthcare high 5

Media Logic Introduces the Healthcare High 5

If you enjoy fun, curated newsletters like theSkimm, Morning Brew and The Hustle, then you're in luck! Media Logic is launching a monthly one for healthcare marketing pros.

promote health literacy

How Content Marketing Aids Health Insurers in Curing Ailing Health Literacy

Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.

Blog - Facebook's Algorithm Change

Advice for Healthcare Marketers in the Wake of Facebook’s Algorithm Change

Healthcare marketers don't need to panic in the wake of Facebook's latest algorithm change. There are still plenty of opportunities to effectively reach audiences online and through social platforms.

Top Financial Services Marketing Blog Posts of 2017

As you work to get the most out of your 2018 plans, look to these popular posts for guidance & inspiration.