For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.
For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).
If you enjoy fun, curated newsletters like theSkimm, Morning Brew and The Hustle, then you're in luck! Media Logic is launching a monthly one for healthcare marketing pros.
Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.
Healthcare marketers don't need to panic in the wake of Facebook's latest algorithm change. There are still plenty of opportunities to effectively reach audiences online and through social platforms.
As you work to get the most out of your 2018 plans, look to these popular posts for guidance & inspiration.
Successful native advertisement takes time, energy and well-crafted content. Here are three strategies to keep in mind when using native content advertising.
Not all HTML emails are created equal. Basic HTML emails perform differently than rich HTML emails. But just how differently? Recent studies shed some new light on the gray area of HTML email performance.
When we took a look at the top financial services posts published on our blog in 2016, three themes emerged: loyalty (relationships), specific tactical opportunities and content marketing. The list echoes what we’re hearing from our FS clients who are constantly seeking strategies to build customer relationships, gather better market/audience intel and boost engagement.
While 62% of B2B marketers report success when it comes to content marketing, B2B healthcare marketers are failing to see comparable results. Only 4% say their programs are extremely successful. To achieve the same levels of content marketing success, B2B healthcare marketers need to play catch up and fast.