Just like people across the globe, we've been kicking the tires on ChatGPT (a chatbot built on OpenAI) and other generative artificial intelligence (AI) programs. Generative AI is quickly becoming a societal mainstay and warrants ongoing attention and curiosity, including in the realm of healthcare marketing. Here is our take on these tools.
Our experts describe how to prioritize quality content, use your expertise to answer questions people ask and benefit from key content structure fundamentals. And just as importantly -- we share a few mistakes you'll want to avoid!
Healthcare content marketing is both an art and a science. It's one thing to create great content in the form of blog posts, eBooks, infographics, podcasts, quizzes, videos and whitepapers, but how can you measure that content to see if it made an impact? Measuring your healthcare content marketing performance may seem challenging, but it doesn't have to be.
With the size and scope of the audio space, reaching listeners has high appeal to brands. Here, we offer snapshots of some content marketing and advertising opportunities available in evolving audio spaces.
Banks and fintechs vie for the same users but play off different strengths. But what if they could work together to harness their full potential? We've outlined six fintech marketing practices traditional FIs may want to borrow.
Recent media coverage of podcasts has brought them more attention. They have potential as an advertising medium for healthcare marketers for a number of reasons. Here's some basic information on what you need to know.
This overview from our Emerging Media Team answers some of the early questions about Clubhouse. It features a brief background, notes about what differentiates Clubhouse, consideration for its healthcare marketing potential and starter recommendations for healthcare brands.
This overview from our Emerging Media Team answers some of the early questions about Clubhouse. It features a brief background, notes about what differentiates Clubhouse, consideration for its financial services marketing potential and starter recommendations for financial brands.
Based on experience working as a healthcare social content manager during the COVID-19 pandemic, here are a few takeaways and lessons learned.
Insights on podcasts and podcast listeners in the U.S. and considerations for healthcare marketers on the strategic role of podcasts to engage with consumers, healthcare professionals and/or current and future employees - plus a list of 10 active podcasts from healthcare organizations for inspiration.