Tag: content marketing

HC insights - podcasts

Health Insurers Use Podcasts to Engage with Brokers and Employer Groups

For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.

Medicare marketing on Facebook

Health Insurers ‘Paid-To-Play’ on Facebook for 2019 Medicare AEP Marketing

For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).

healthcare high 5

Media Logic Introduces the Healthcare High 5

If you enjoy fun, curated newsletters like theSkimm, Morning Brew and The Hustle, then you're in luck! Media Logic is launching a monthly one for healthcare marketing pros.

promote health literacy

How Content Marketing Aids Health Insurers in Curing Ailing Health Literacy

Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.

Blog - Facebook's Algorithm Change

Advice for Healthcare Marketers in the Wake of Facebook’s Algorithm Change

Healthcare marketers don't need to panic in the wake of Facebook's latest algorithm change. There are still plenty of opportunities to effectively reach audiences online and through social platforms.

Top Financial Services Marketing Blog Posts of 2017

As you work to get the most out of your 2018 plans, look to these popular posts for guidance & inspiration.

3 Native Advertising Strategies for Healthcare Marketers

Successful native advertisement takes time, energy and well-crafted content. Here are three strategies to keep in mind when using native content advertising.

performance data for HTML email formats

Basic HTML vs. Rich HTML: Which E-mail Format Works Best?

Not all HTML emails are created equal. Basic HTML emails perform differently than rich HTML emails. But just how differently? Recent studies shed some new light on the gray area of HTML email performance.

Popular financial services marketing posts focus on customer loyalty and content marketing

Top 10 Financial Services Posts of 2016 Focus on Customer Loyalty and Content Marketing

When we took a look at the top financial services posts published on our blog in 2016, three themes emerged: loyalty (relationships), specific tactical opportunities and content marketing. The list echoes what we’re hearing from our FS clients who are constantly seeking strategies to build customer relationships, gather better market/audience intel and boost engagement.

3 Strategies to Help Healthcare Marketers Succeed with Content Marketing

While 62% of B2B marketers report success when it comes to content marketing, B2B healthcare marketers are failing to see comparable results. Only 4% say their programs are extremely successful. To achieve the same levels of content marketing success, B2B healthcare marketers need to play catch up and fast.