Tag: content marketing

optimize for voice search

SEO for Healthcare Marketers: Ways to Optimize for Voice Search

The way consumers search for information is constantly changing, and search engines are adapting accordingly, with features like voice search. It's important for healthcare companies and organizations to understand the importance of this function.

top healthcare marketing posts of 2019

A Check-Up on What You’re Reading: Our Top Healthcare Blog Posts of 2019

In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.

Addressing the Social Determinants of Health

A Closer Look at Cigna’s Integrated Marketing Campaign to Address Mental Health, Loneliness and Stress

Cigna is using a variety of effective (and creative) content marketing strategies in their integrated marketing campaign to address the social determinants of health (SDoH).

influencer marketing for healthcare

Influencer Marketing Considerations for Healthcare Brands

There is definitely value in influencer marketing for healthcare brands as part of your marketing mix along with advertising and content marketing. Just remember that bigger isn't always better.

healthcare marketing to millennials

Millennials Think Differently About Healthcare (And So Marketers Should, Too!)

A recent survey reminds us that Millennials think differently about healthcare than other generations. As such, healthcare marketers need to thinking differently when trying to reach this influential group.

Facebook Redesign 2019

Facebook’s Latest Redesign: What Does It Mean for Healthcare Marketers?

After a series of privacy scandals and user-data issues, Facebook has issued a major redesign for desktop and mobile. Some of these Facebook design updates can impact social content marketing strategies immediately and in the future.

HC insights - podcasts

Health Insurers Use Podcasts to Engage with Brokers and Employer Groups

For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.

Medicare marketing on Facebook

Health Insurers ‘Paid-To-Play’ on Facebook for 2019 Medicare AEP Marketing

For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).

healthcare high 5

Media Logic Introduces the Healthcare High 5

If you enjoy fun, curated newsletters like theSkimm, Morning Brew and The Hustle, then you're in luck! Media Logic is launching a monthly one for healthcare marketing pros.

promote health literacy

How Content Marketing Aids Health Insurers in Curing Ailing Health Literacy

Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.