Tag: content marketing strategy

3 Strategies to Help Healthcare Marketers Succeed with Content Marketing

While 62% of B2B marketers report success when it comes to content marketing, B2B healthcare marketers are failing to see comparable results. Only 4% say their programs are extremely successful. To achieve the same levels of content marketing success, B2B healthcare marketers need to play catch up and fast.

UCSF Imaging recognized for active Twitter strategy

Successful Twitter Strategy Helps Healthcare Brand Stand Out Among Peers

Authors of a recent social media study, which named Media Logic client UCSF Imaging a top Twitter account, make the following recommendation: “More departments are encouraged to take advantage of [Twitter] to engage colleagues in radiology and other medical specialties, their patients, the media and the general public.”

Reaching SBOs Requires an “All-In” Content Marketing Strategy

The issuers that have made the commitment to go all in with distinct, branded small business product lines are also the ones leading the way in content marketing to SBOs. They have realized that the combination of the product identities, robust original content and outside relationships are all necessary to have a successful content marketing strategy.

social content marketing success story from UCSF Imaging

UCSF Imaging: A Healthcare Content Marketing Success Story

While many healthcare organizations are still trying to figure out how to harness the power of content marketing, Media Logic client UCSF Department of Radiology and Biomedical Imaging (UCSF Imaging) jumped on board in December 2010. Today, its efforts are driving SEO and garnering it attention as a leader in social media.

30 Metrics to Monitor for Healthcare Content Marketing ROI

Some struggle to measure content marketing ROI. Others go so far as to say, “You can’t do it.” Well, of course you can. In fact, it’s imperative. And there's good news: there are dozens of ways to measure how consumers are accessing and using content. Dozens.