Financial institutions are becoming more willing to creatively explore popular topics & platforms in their marketing strategies.
While 62% of B2B marketers report success when it comes to content marketing, B2B healthcare marketers are failing to see comparable results. Only 4% say their programs are extremely successful. To achieve the same levels of content marketing success, B2B healthcare marketers need to play catch up and fast.
Don’t worry. This isn’t just a “Top 10” list, generated solely from data from Google analytics. This is a list – hand-selected from our more popular 2015 blog posts – for one reason: they’ll have an impact on your financial services marketing strategy in the coming year.
Authors of a recent social media study, which named Media Logic client UCSF Imaging a top Twitter account, make the following recommendation: “More departments are encouraged to take advantage of [Twitter] to engage colleagues in radiology and other medical specialties, their patients, the media and the general public.”
The issuers that have made the commitment to go all in with distinct, branded small business product lines are also the ones leading the way in content marketing to SBOs. They have realized that the combination of the product identities, robust original content and outside relationships are all necessary to have a successful content marketing strategy.
While many healthcare organizations are still trying to figure out how to harness the power of content marketing, Media Logic client UCSF Department of Radiology and Biomedical Imaging (UCSF Imaging) jumped on board in December 2010. Today, its efforts are driving SEO and garnering it attention as a leader in social media.
A helping hand when home repairs become daunting. A clothing drive without borders. A ‘green’ home for a Purple Heart. Those are some recent headlines at Wells Fargo Stories, a new website aimed at adding another facet to the financial institution’s content marketing effort.
One solution to declining organic reach is paid promotion of content. And what that mean is that financial brands must be extremely vigilant about how they’re using social media... but then again, we’ve always advocated that approach.