A chance to take another look at key perspectives from Media Logic’s financial services marketing experts! We think our most popular posts from 2018 will inspire you to ask more of your upcoming marketing campaigns and explore new opportunities in the coming year.
Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.
Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.
Is beauty only skin deep? That seems to be the question Capital One is asking with different versions of its current direct mail acquisition packages. Media Logic’s financial services marketing experts take a look at what the brand may be testing… and why.
Branch grand openings represent opportunities not only to evolve the brand’s physical footprint but also to grab market share from competitors. This is especially true in densely trafficked and populated urban markets.
Targeting the 65+ audience requires an integrated, diverse media approach. Use results from Media Logic’s 2018 Media Habits Study to optimize channel selection and reach current and potential customers effectively.
Earning Millennial hotel loyalty can be a challenge. Here's why it's worth it... and how your hotel co-brand can engage this critical audience.
In addition to noting some ground rules about Millennial marketing – like “avoid gimmicks and lengthy sales pitches” – this Millennial Marketing Showcase identifies some positive steps financial services brands are taking to reach this important audience.
Based on informed best practices and research, Media Logic’s financial services marketing experts have identified a list of affluent marketing “must-haves.” From looking the part to hitting the right tone, these tips will help you shape – or re-assess – your affluent marketing campaign.
The new campaign from American Express embraces the history of the brand while breaking from a long tradition of celebrity endorsements. In this execution, instead of seeing Tina Fey at the center (literally) of the spots, we see customers. Importantly, Amex embraces both consumer and business products with the dual-purpose tag line “Don’t Do Business / Live Life Without It.”