Financial Services Insights

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financial services commercials in super bowl

Financial Brand Super Bowl Commercials Focus on Digital and Crypto

From cryptocurrency to mobile apps, many of the financial services ads in Super Bowl LVI focused on new technology… and made it more palatable by serving it up with nostalgia. From the E*TRADE baby to Barbie to Pong, FS commercials did a great job pairing the old and the new.

fintech marketing strategies for banks

Spilling the Tea: Fintech and Bank Marketing Envy

Banks and fintechs vie for the same users but play off different strengths. But what if they could work together to harness their full potential? We've outlined six fintech marketing practices traditional FIs may want to borrow.

Top Financial Services Marketing Blogs

Top 10 Financial Services Marketing Blog Posts of 2021

Pull on your most comfortable pandemic sweatpants, grab a cup of coffee and get comfortable as we recap our most popular content of the year. We hope it provides you with a fresh perspective and renewed energy to tackle 2022—and whatever it may bring!