Financial Services Insights

marketing secret credit card pffers

Tips for Marketing “Secret” Credit Card Benefits

Just like secret menus, under-the-radar credit card offers drive loyalty and engagement by leveraging consumer desire for exclusive access. But how do issuers get the most out of promoting them? We've outlined best practices for marketing these secret perks.

innovative direct mail

Innovations Breathe New Life Into Direct Mail

Mintel highlighted recent innovations in direct mail, including QR codes, scratch-and-sniff elements and more. Here, our team takes a look at how these fresh approaches can be applied to financial services.

top financial services marketing blog posts

Top 10 Financial Services Marketing Blog Posts of 2020

A compilation of Media Logic’s most popular financial services marketing blog posts for the year! It includes insights on a variety of topics, from marketing to the affluent segment to new marketing vehicles like podcasts and TikTok.