Financial Services Insights

Marketing to educate contactless cardholders

100,000,000 (and One) Reasons to Jump on the Contactless Card Marketing Bandwagon

Now is the time for bank and credit union marketers to actively invest in educating their contactless cardholders, benefit from the new contactless card infrastructure and compete with the big banks and other progressive competitors.

The importance of an EMOB strategy

The Importance of an Early Month on Book (EMOB) Strategy

Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!

EMOB marketing strategy

10 Tips for Early Month on Book (EMOB) Marketing

It’s critical to get in front of new cardholders early and often to drive immediate activation and usage. Using these tried-and-true best practices, you can craft a strategic EMOB plan that improves your chances of becoming top of wallet with a highly engaged cardholder base.

U.S. Bank’s New Mobile App Redefines the Digital Banking Experience

Instead of just converting traditional bank services to the digital environment, U.S. Bank let customer input and technology inform a new paradigm of services. The result is the new U.S. Bank Mobile App, designed to re-imagine the customer experience and offer something that customers can’t get anywhere else.

features of customer experience programs

How Financial Brands Prioritize the Customer Experience

Successful customer experience programs advance member-focused internal cultures, simplify processes, continually deepen the FI's understanding of member experience and implement ongoing, targeted improvements.

“We Have an Activation Problem,” Said the Bank Without an EMOB Plan

Many financial institutions can speak to their EMOB initiatives, but seldom are we able to get our hands on formalized plans that we can review and use to inform our recommendations. Why? Because more often than not, formalized EMOB plans don’t exist.

financial services Twitter chat examples

Twitter Chats for Financial Brands Offer Consumer Education and Engagement

Twitter chats hosted regularly by Tangerine Bank and Experian are strong examples of how FS brands can pursue thought leadership and establish connections with consumers by putting their expertise into a format that works for and engages a social media audience.

findings from The CMO Survey

Get Inside Your CMO’s Head on Budgets, Growth, Social Media and ROI

Understanding the CMO mindset may be helpful for marketing and product teams as they get in sync with CMO priorities and plans. Here are some key findings from a recent CMO survey by Deloitte and other sponsors in partnership with the American Marketing Association.

Adweek Says Fewer People Than You Think Use Financial Services Apps

Results from a recent survey of financial services consumers show that only 64% of respondents have downloaded their bank's mobile app. Of those, just 42% and 9% use the apps to track balances and check transaction status, respectively.

Transit to play a role in adoption of tap-to-pay

NYC Public Transit to Go Contactless, Push U.S. Adoption of Tap to Pay

The news that commuters using New York City Metropolitan Transportation Authority (MTA) subways and buses will soon be able to “tap a contactless bank card or their mobile wallet at turnstiles” inspired CNBC to declare that "a world without cash is coming soon."

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