Bitcoin trading platform BlockFi entered the competitive rewards credit card scene in an unexpected way. Here's a look at what brands can learn about product launches from the approach.
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The latest version of Google Analytics provides a more robust view into consumers’ interactions with websites, mobile apps and ads. Click to review 10 key points for financial services marketers.
According to a recent report, direct mail remains “a vibrant and high-performing channel.” Take a look at these takeaways to see how DM campaigns are outperforming digital channels, including email, on critical KPIs like response rates and ROI.
Pressure on financial institutions to match the customer experience of tech-based companies isn’t new. For years now, the convenience of on-demand services from wildly popular brands like Apple, Amazon and Uber has been changing the way consumers interact with companies. See why our team thinks there are now solid opportunities for FIs to reach the higher bar and retain customers.
Two new mobile banking apps focus specifically on the next generation of cardholders: kids and teens. We're taking a look into how these financial apps market their unique value propositions to families.
Although podcasts have grown steadily since they first appeared on the scene in 2004, they've picked up momentum in recent years, as entertainment and advertising opportunity. We take a look at a few benefits of podcast advertising for financial services marketers.
See how Chase Sapphire Preferred video ads help the brand's messaging stand out amidst a pandemic-related increase in digital marketing.
Subscription service with card-on-file has been an opportunity for issuers, whose communications aim to capture ongoing spend on these purchases.
This overview from our Emerging Media Team answers some of the early questions about Clubhouse. It features a brief background, notes about what differentiates Clubhouse, consideration for its financial services marketing potential and starter recommendations for financial brands.
Based on findings from PYMNTS, Media Logic’s financial services team has identified ways payment providers can support SMBs as they respond to digital shopping trends and more effectively market payments to consumers.