Financial Services Insider

Can credit card rewards sustain the customer relationship?

Can Rewards Sustain a Customer Relationship?

With deep market saturation, continual launch of new programs and reinvention of existing programs, there is a high degree of churn and upward pressure on brands' credit card reward programs. However, these marketing communications create opportunities to build customer loyalty.

7 Tips for Better Commercial Payment Marketing

Although traditional, leading commercial card issuers still dominate, Mercator says smaller issuers will see a positive share shift. Media Logic’s financial marketing experts have developed a list of commercial payment marketing tips to help you prepare your commercial card product for this opportunity.

Using the Rails to Make a Co-Brand Credit Card Connection

Co-brand credit cards are supposed to be extensions of the master brand. It’s considered best practice to integrate elements all while creating a distinct product that consumers will want to use “off brand.” Amtrak excels at this in ways we don't always see.

co-brand credit card marketing recommendations for reaching affluent travelers

Look at Subsegments When Targeting the Affluent Traveler

If you are marketing an airline and lodging co-brand credit card or a bank branded card with travel rewards to affluent travelers, consider focusing on the subsegment called “A Taste of First Class.” Here’s what we know about them (and how we arrived at this recommendation).

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