See how Chase Sapphire Preferred video ads help the brand's messaging stand out amidst a pandemic-related increase in digital marketing.
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Subscription service with card-on-file has been an opportunity for issuers, whose communications aim to capture ongoing spend on these purchases.
This overview from our Emerging Media Team answers some of the early questions about Clubhouse. It features a brief background, notes about what differentiates Clubhouse, consideration for its financial services marketing potential and starter recommendations for financial brands.
Based on findings from PYMNTS, Media Logic’s financial services team has identified ways payment providers can support SMBs as they respond to digital shopping trends and more effectively market payments to consumers.
Some COVID-related marketing adaptations are here to stay. How can merchants and card issuers adapt? Media Logic shares how consumer preferences for digital-first products and services may impact card issuers’ acquisition, retention and usage efforts.
Just like secret menus, under-the-radar credit card offers drive loyalty and engagement by leveraging consumer desire for exclusive access. But how do issuers get the most out of promoting them? We've outlined best practices for marketing these secret perks.
We expect audience sizes to fluctuate (and likely decrease), as they may no longer include people on iOS 14, and we anticipate a push for financial service brands to place higher value on their own lists and analytics to understand who customers are and how they interact with the brand’s website.
What's fueling the growth of Chime, the challenger bank "of the moment"? We explore how Chime is using digital media to get its message out and capture the attention of the GenZ and Millennial audiences.
Touchdown! We take a look at how one FS brand produced two top Super Bowl LV ads, while others seriously underperformed, including one that appeared tone-deaf and another that made people "downright mad."
Travel and dining – categories at the core of CSP’s value proposition – have taken a huge hit. Here, we take a look at how Chase has adapted as demonstrated by modifications in its direct mail messaging.