A new checking product from Amex meets the demands of Millennials – digital-first, rewards, ease of application and use, transparency, account integration and no need to step into a branch -- and points to emerging marketing best practices other FIs can borrow.
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The popularity of financial education content from "finfluencers" offers important clues for crews at banks and credit unions who want their own content marketing to be successful.
We've spotted three key financial services direct mail marketing trends that are supported by our work in the industry and analyses of consumer data: how much direct mail is in-market, which direct mail package formats are preferred and how direct mail is responding to consumer adoption of the USPS Informed Delivery service.
It’s no coincidence that both Chase and American Express rolled out premium card product enhancements this summer. Here’s a look at marketing that reflects possible motivation and strategy from these issuers.
With a purchasing power of more than $143 billion and counting, Gen Z customers should be top of mind for financial institutions. Check out our recommendations for meeting the financial needs of this frugal and socially conscious generation.
Acquisition activity is heating up! See what's motivating cardholders to seek new cards and how Issuers can leverage cash back -- the most highly favored rewards currency.
A look at two of the leading providers of corporate payment cards, including messaging, value propositions and social media marketing. Here’s our take on these competitors from a financial services product and marketing perspective.
An effective Early-Month-on-Book (EMOB) program can positively impact activation and early card use because when customers engage frequently within the first 90 days of card ownership, their long-term value is up to three-times greater.
Direct mail can be innovative, succeed across age groups and be cost-effective. We’ve seen time and time again how hard direct mail works for a brand, including improving the ROI of integrated marketing strategies. It’s great to see its consistency and reputation reflected, once again, by the data.
Although big banks have been investing in mobile strategies for years, digital banking has skyrocketed recently. Here's a look at how banks are marketing these mobile apps and achieving customer satisfaction.