Just like secret menus, under-the-radar credit card offers drive loyalty and engagement by leveraging consumer desire for exclusive access. But how do issuers get the most out of promoting them? We've outlined best practices for marketing these secret perks.
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We expect audience sizes to fluctuate (and likely decrease), as they may no longer include people on iOS 14, and we anticipate a push for financial service brands to place higher value on their own lists and analytics to understand who customers are and how they interact with the brand’s website.
What's fueling the growth of Chime, the challenger bank "of the moment"? We explore how Chime is using digital media to get its message out and capture the attention of the GenZ and Millennial audiences.
Touchdown! We take a look at how one FS brand produced two top Super Bowl LV ads, while others seriously underperformed, including one that appeared tone-deaf and another that made people "downright mad."
Travel and dining – categories at the core of CSP’s value proposition – have taken a huge hit. Here, we take a look at how Chase has adapted as demonstrated by modifications in its direct mail messaging.
If you’re not using blog posts to meet your customers’ needs in a way that’s unique to your brand, you’re missing an opportunity. See how one example of financial education content from Umpqua gets it right.
"Buy Now, Pay Later" marketing can create opportunities for credit card issuers to compete with fintech brands offering installment options at POS. These best practices from our financial services marketing team can get you started.
Mintel highlighted recent innovations in direct mail, including QR codes, scratch-and-sniff elements and more. Here, our team takes a look at how these fresh approaches can be applied to financial services.
Subscriptions services are having a moment. Here, we dive in to how credit card issuers are capitalizing on this trend, particularly as it relates to streaming media. Includes examples of credit card reward offers from top brands!
A compilation of Media Logic’s most popular financial services marketing blog posts for the year! It includes insights on a variety of topics, from marketing to the affluent segment to new marketing vehicles like podcasts and TikTok.