Financial Services Insights

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10 Debit Card Trends for Payment Card Marketers to Watch

10 Debit Card Trends for Payment Card Marketers to Watch

Issuers are assessing and shoring up their debit card strategies to build on current debit card usage momentum. As they do, insights on how the rise in debit usage overlaps with other initiatives (like digital transformation and financial education) and intersects with various audience segments are critical.

Fintech in the Mailbox: Digital Companies Turn to Direct Mail for Acquisition

Fintech in the Mailbox: Digital Companies Turn to Direct Mail for Acquisition

Digital companies are turning to traditional channels like direct mail for credit card marketing and personal loan acquisition. Our experts highlight best practices and assess how DM pieces from top fintech brands hold up. Examples include DM packages from SoFi, Chime, Best Egg, Upstart, Aspire, Petal, Payoff and Lending Club.