Tag: financial services marketing

mobile banking marketing

Big Banks Are Making a Big Play for Mobile

Although big banks have been investing in mobile strategies for years, digital banking has skyrocketed recently. Here's a look at how banks are marketing these mobile apps and achieving customer satisfaction.

direct mail marketing campaigns

Direct Mail Insights from Marketing Leaders

According to a recent report, direct mail remains “a vibrant and high-performing channel.” Take a look at these takeaways to see how DM campaigns are outperforming digital channels, including email, on critical KPIs like response rates and ROI.

marketing financial apps for kids

The Great Chore Wars: Greenlight Versus Step

Two new mobile banking apps focus specifically on the next generation of cardholders: kids and teens. We're taking a look into how these financial apps market their unique value propositions to families.

innovative direct mail

Innovations Breathe New Life Into Direct Mail

Mintel highlighted recent innovations in direct mail, including QR codes, scratch-and-sniff elements and more. Here, our team takes a look at how these fresh approaches can be applied to financial services.

top financial services marketing blog posts

Top 10 Financial Services Marketing Blog Posts of 2020

A compilation of Media Logic’s most popular financial services marketing blog posts for the year! It includes insights on a variety of topics, from marketing to the affluent segment to new marketing vehicles like podcasts and TikTok.