Tag: financial services marketing

marketing a credit card program for Millennials

Building a Credit Card Program for Millennials

Media Logic's financial services marketing experts dig into a new white paper with statistics and insights that can help banks and credit unions grow their credit card portfolios with Millennial consumers.

How Citizens Bank Knew It Was “Ready” for a Rebrand

How do you know when you’re “ready” for a rebrand? For Citizens Bank, it was when their customer data told them so. We take a look at how “Made Ready” targets a new kind of customer journey and builds emotional affinity for the brand.

experiential marketing campaign for Mastercard

With PRICELESS Culinary Collective, Mastercard Goes All-In on Experiential Marketing

Mastercard is clearly trying to create buzz -- and FOMO -- among specific customer segments. The PRICELESS experiential marketing effort signals to global travelers and foodies – including *aspirational* globe trotters and culinary adventurers – that Mastercard knows who they are, knows what they want and knows how to bring it to them.

Review of EMOB marketing email for the Marriott Bonvoy

Marriott Bonvoy’s EMOB Email Marketing Stream Makes Our Hearts Skip a Beat

Seeing Marriott’s Early Month on Books marketing campaign was love at first sight, and this high-level analysis of its EMOB email stream confirms that the brand is doing a lot right when it comes to engaging new cardholders.

pop up financial education experience from Stacks House

“Pop-Up With a Purpose” Offers Experiential Financial Education

The Stacks House interactive exhibits – complete with backdrops for selfies, of course – aren’t just fun and games. They are designed to cut through the financial services marketing “noise” and present financial education in an engaging, experiential way to Millennial and Gen Z women.

Marketing to educate contactless cardholders

100,000,000 (and One) Reasons to Jump on the Contactless Card Marketing Bandwagon

Now is the time for bank and credit union marketers to actively invest in educating their contactless cardholders, benefit from the new contactless card infrastructure and compete with the big banks and other progressive competitors.

The importance of an EMOB strategy

The Importance of an Early Month on Book (EMOB) Strategy

Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!

EMOB marketing strategy

10 Tips for Early Month on Book (EMOB) Marketing

It’s critical to get in front of new cardholders early and often to drive immediate activation and usage. Using these tried-and-true best practices, you can craft a strategic EMOB plan that improves your chances of becoming top of wallet with a highly engaged cardholder base.

features of customer experience programs

How Financial Brands Prioritize the Customer Experience

Successful customer experience programs advance member-focused internal cultures, simplify processes, continually deepen the FI's understanding of member experience and implement ongoing, targeted improvements.

“We Have an Activation Problem,” Said the Bank Without an EMOB Plan

Many financial institutions can speak to their EMOB initiatives, but seldom are we able to get our hands on formalized plans that we can review and use to inform our recommendations. Why? Because more often than not, formalized EMOB plans don’t exist.