A chance to take another look at key perspectives from Media Logic’s financial services marketing experts! We think our most popular posts from 2018 will inspire you to ask more of your upcoming marketing campaigns and explore new opportunities in the coming year.
Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.
Branch grand openings represent opportunities not only to evolve the brand’s physical footprint but also to grab market share from competitors. This is especially true in densely trafficked and populated urban markets.
Targeting the 65+ audience requires an integrated, diverse media approach. Use results from Media Logic’s 2018 Media Habits Study to optimize channel selection and reach current and potential customers effectively.
In addition to noting some ground rules about Millennial marketing – like “avoid gimmicks and lengthy sales pitches” – this Millennial Marketing Showcase identifies some positive steps financial services brands are taking to reach this important audience.
Based on informed best practices and research, Media Logic’s financial services marketing experts have identified a list of affluent marketing “must-haves.” From looking the part to hitting the right tone, these tips will help you shape – or re-assess – your affluent marketing campaign.
GDPR signals something very important to you as a marketer: consumers want – and are gaining – more control over personal data. We suggest that financial services brands embrace this change as an opportunity to express how much your brand values its customers and their data.
Banks spent many years supporting development of Zelle but only recently began a major push to integrate and promote it.
Although traditional, leading commercial card issuers still dominate, Mercator says smaller issuers will see a positive share shift. Media Logic’s financial marketing experts have developed a list of commercial payment marketing tips to help you prepare your commercial card product for this opportunity.
Co-brand credit cards are supposed to be extensions of the master brand. It’s considered best practice to integrate elements all while creating a distinct product that consumers will want to use “off brand.” Amtrak excels at this in ways we don't always see.