Tag: financial services marketing

Our team digs into the marketing best practices that nurture and support one of the Stash app’s primary engagement tools – the Stash Stock Party.

The world is abuzz with the prospect of generative AI, and at Media Logic, we see the tool as a very exciting development. Here are our thoughts on generative AI in marketing

Issuers are assessing and shoring up their debit card strategies to build on current debit card usage momentum. As they do, insights on how the rise in debit usage overlaps with other initiatives (like digital transformation and financial education) and intersects with various audience segments are critical.

Slower growth. Loss of confidence. “Severe” impact from inflation. That’s a lot of uncertainty. Card issuers must be proactive in demonstrating understanding and showing support.

New data from Insider Intelligence confirms the trends: Banks need to step up mobile and digital banking – and marketing! – efforts if they hope to compete with fintech for Gen Z customers.

Investment in streaming TV/video advertising makes sense to us, and we created one-sheet highlighting the opportunity. It features trends and benefits, info on the financial services spend and results from a recent Key Private Bank OTT campaign.

We asked ChatGPT to write an article about AI's impact on payment card marketing. Here's how it did.

Digital companies are turning to traditional channels like direct mail for credit card marketing and personal loan acquisition. Our experts highlight best practices and assess how DM pieces from top fintech brands hold up. Examples include DM packages from SoFi, Chime, Best Egg, Upstart, Aspire, Petal, Payoff and Lending Club.

Our team highlights key findings in the current “Eye on Payments” report, including FS consumer preferences related to payments and engagement. In addition, we make note of PCSU’s insights and recommendations specific to the needs of each generation.

In our work with clients and prospects at some of the industry’s largest and most well-known brands, three topics dominated conversations in 2022: the influence of fintech, credit card acquisition trends and digital opportunities. These top FS marketing blog posts offer details and strategies for each!