To avoid missing out – and to capture attention and get ahead on learning from the environment – some FIs are already experimenting. We explain exactly what these pioneering brands are doing in the space and share some early intel on the kinds of opportunities that exist for financial services brands in the Metaverse.
With 4X higher spend on default cards and dramatic growth in digital wallets, there’s a clear opportunity for FIs to incentivize customers to designate their cards as the default in mobile wallets. Here, we’ve outlined marketing best practices that can help with messaging and communications to encourage this action.
Recognition of observances can humanize financial services brands and boost engagement… as long as it’s done right. We share good examples from the industry and list strategies you can apply to your social content.
Considering the expectations of consumers and the business impact of digital engagement, banks and credit unions don’t have an option to sit this one out. Media Logic lists the industry trends that are making strong digital channels necessities for FIs.
Done well, TikTok’s short-format videos can pack a punch. The key is to master both the message *and* the delivery. Here, we’ve identified TikToks from banks and credit unions that we think get it right.
Our list of Instagram best practices to boost engagement, publish meaningful content and create a cohesive brand image on the platform in 2022.
Facebook advertising restrictions impact audience targeting for financial services. Get what you need to know to adjust new and ongoing marketing campaigns accordingly.
From cryptocurrency to mobile apps, many of the financial services ads in Super Bowl LVI focused on new technology… and made it more palatable by serving it up with nostalgia. From the E*TRADE baby to Barbie to Pong, FS commercials did a great job pairing the old and the new.
Pull on your most comfortable pandemic sweatpants, grab a cup of coffee and get comfortable as we recap our most popular content of the year. We hope it provides you with a fresh perspective and renewed energy to tackle 2022—and whatever it may bring!
As fintech Buy Now Pay Later options gain momentum, major credit card issuers are poised to compete. Here's a look at how they're trying to gain an edge and capture spend.