Tag: financial services marketing

marketing a credit card program for Millennials

Building a Credit Card Program for Millennials

Media Logic's financial services marketing experts dig into a new white paper with statistics and insights that can help banks and credit unions grow their credit card portfolios with Millennial consumers.

How Citizens Bank Knew It Was “Ready” for a Rebrand

How do you know when you’re “ready” for a rebrand? For Citizens Bank, it was when their customer data told them so. We take a look at how “Made Ready” targets a new kind of customer journey and builds emotional affinity for the brand.

pop up financial education experience from Stacks House

“Pop-Up With a Purpose” Offers Experiential Financial Education

The Stacks House interactive exhibits – complete with backdrops for selfies, of course – aren’t just fun and games. They are designed to cut through the financial services marketing “noise” and present financial education in an engaging, experiential way to Millennial and Gen Z women.

EMOB marketing strategy

10 Tips for Early Month on Book (EMOB) Marketing

It’s critical to get in front of new cardholders early and often to drive immediate activation and usage. Using these tried-and-true best practices, you can craft a strategic EMOB plan that improves your chances of becoming top of wallet with a highly engaged cardholder base.