Picture a stereotypical Millennial. What comes to mind? We’re thinking skinny jeans, side hair parts, iPods and MySpace accounts. Now, think of a Gen Z’er, bopping to TikTok dances, scrolling on their iPhone and sporting the baggy jeans. These two generations may feel like separate demographics, but there is a population that straddles them. They’re […]
Gen Alphas are already consuming financial products and will reach adulthood in the late 2020s. Now is the time for financial marketers to prepare and strategize on how to fine tune outreach efforts and connect with this cohort who may be the generation with the greatest spending power in history.
Community banks and credit unions are gaining momentum in the credit card issuing space. One critical strategy for maximizing the value of new cardholders is early month on book (EMOB) engagement. Media Logic's card marketing experts outline the truths, consequences and best practices you should know in our newest EMOB tip sheet.
With the rise in digital content, it would be easy to assume that direct mail is losing relevancy. However, it remains a powerhouse in the marketing arsenal, especially for financial services with 84% of marketers saying it provides the highest ROI of any channel they use. Find out why direct mail is still so powerful.
What’s behind Gen Z spending? PYMNTS posits it may be the availability of discretionary income, since Gen Z “expects to spend just 20% of their income on housing” — far below other generations. However, Gen Z is also most likely to identify "splurging on nonessentials" as a financial stressor.
Media Logic surveyed Millennial and Gen Z consumers to understand the sentiments, attitudes, usage patterns and factors impacting novel use of debit cards. Get the report with results and marketing implications here.
Organic content represents an opportunity to reach LinkedIn's valuable audience. We recommend defining your goals and executing a LinkedIn-specific content strategy. As you do so, these organic LinkedIn content tips will help you make the most of your efforts.
Consumers' economic concerns translated into high interest in card-linked offers, with 97 million cardholders tapping them at the end of 2023. PYMNTS reports that discounts and rewards drove much of this interest and even influenced spending decisions.
Female Super Consumers are highly represented in the general population. Because of the segment size and efficiencies of scale, effectively marketing products that meet their needs – while successfully engaging with them – can pay off.
Even though its youngest members are still being born, Gen Alpha has the attention of financial institutions, card issuers and others in the payments space. These brands want to be prepared to attract these future consumers, and there's a lot of work to do.