Tag: financial services marketing

latest checking account trends

Keeping Up: Recent Developments in Checking Accounts

Checking accounts still sit at the core of the banking relationship, and so FIs continue to compete on benefits, features, digital options, level of servicing and more, resulting in brand new iterations of a traditional product.

Prepaid Card Marketing: New and Different

The current environment supports debit growth - including prepaid products - over credit. We take note of changes to prepaid card product marketing including key observations and thoughts from a marketing perspective.

Contactless Payments Uptick and Future Habituation

Listen to Nicole Johnson, who heads up Media Logic’s Financial Services team, as she fills you in on increasing rates of contactless payments adoption and describes how new insights should influence your marketing campaigns.

financial services marketing during COVID-19

Financial Services Marketing Must Communicate Solutions for Customer Pain Points During Pandemic

Proven best practices for financial services marketing -- and good instincts -- are still available to brands as they respond to challenges related to COVID-19. The Financial Brand article by Marous has some great suggestions for how to put them to use, and we've organized them into a few basic principles to guide the required shift in your marketing campaigns moving forward.