Based on findings from PYMNTS, Media Logic’s financial services team has identified ways payment providers can support SMBs as they respond to digital shopping trends and more effectively market payments to consumers.
Some COVID-related marketing adaptations are here to stay. How can merchants and card issuers adapt? Media Logic shares how consumer preferences for digital-first products and services may impact card issuers’ acquisition, retention and usage efforts.
Mintel highlighted recent innovations in direct mail, including QR codes, scratch-and-sniff elements and more. Here, our team takes a look at how these fresh approaches can be applied to financial services.
A compilation of Media Logic’s most popular financial services marketing blog posts for the year! It includes insights on a variety of topics, from marketing to the affluent segment to new marketing vehicles like podcasts and TikTok.
See how GO2bank's value proposition appeals to the underbanked while also challenging neobanks and fintechs, like Varo, Cash App, Chime, Monzo, N26, Robinhood, Simple and more.
Checking accounts still sit at the core of the banking relationship, and so FIs continue to compete on benefits, features, digital options, level of servicing and more, resulting in brand new iterations of a traditional product.
We've identified the “next normal” list of affluent marketing tips. From striking the right tone to revisiting affluent basic requirements like top-notch customer service, these tips can help shape your affluent marketing campaigns for 2020 and beyond.
Customer perceptions about credit card communications are likely a source of dissatisfaction, says JD Power. Here's what we found!
The current environment supports debit growth - including prepaid products - over credit. We take note of changes to prepaid card product marketing including key observations and thoughts from a marketing perspective.
With examples from Mintel and research from McKinsey, we show how top financial brands are repositioning credit products to better connect with consumers.