Tag: financial services marketing

Contactless Payments Uptick and Future Habituation

Listen to Nicole Johnson, who heads up Media Logic’s Financial Services team, as she fills you in on increasing rates of contactless payments adoption and describes how new insights should influence your marketing campaigns.

financial services marketing during COVID-19

Financial Services Marketing Must Communicate Solutions for Customer Pain Points During Pandemic

Proven best practices for financial services marketing -- and good instincts -- are still available to brands as they respond to challenges related to COVID-19. The Financial Brand article by Marous has some great suggestions for how to put them to use, and we've organized them into a few basic principles to guide the required shift in your marketing campaigns moving forward.

marketing a credit card program for Millennials

Building a Credit Card Program for Millennials

Media Logic's financial services marketing experts dig into a new white paper with statistics and insights that can help banks and credit unions grow their credit card portfolios with Millennial consumers.

How Citizens Bank Knew It Was “Ready” for a Rebrand

How do you know when you’re “ready” for a rebrand? For Citizens Bank, it was when their customer data told them so. We take a look at how “Made Ready” targets a new kind of customer journey and builds emotional affinity for the brand.