Tag: affluent trends in financial services

Tips for connecting with the affluent market

5 Tips to Help You Connect With the Affluent Market

Based on informed best practices and research, Media Logic’s financial services marketing experts have identified a list of affluent marketing “must-haves.” From looking the part to hitting the right tone, these tips will help you shape – or re-assess – your affluent marketing campaign.

Barclays marketing updates positioning of its luxury credit card portfolio

Barclays Marketing Positions New Luxury Card Portfolio as Practical, Not Exclusive

Launched in 2008, Barclays Visa Black Card never stopped struggling to overcome bad reviews and lackluster performance. The problem felt by many was that the benefits simply didn’t justify the $495 annual fee. But rather than abandon the high-end market, Barclays overhauled its product and even introduced two more: its new Luxury Card portfolio centers around a new and improved Black Card, as well as a Titanium Card and a Gold Card.

affluent and high net worth trends for credit card marketers

Affluent / HNW Purchasing Trends for Credit Card Marketers

Trends in the affluent/HNW space impact purchasing behavior and financial services customer mindsets. While a handful of premium credit card and retail bank marketers already do a good job of aligning marketing with these insights, there are opportunities to better sync with segment trends. Here’s a short-list of trends we’re watching for our clients.

bank customer satisfaction

Bank Customer Satisfaction: Winners and Losers

Which category of banks – big banks, regional banks or midsize banks – scores highest for six key indicators of the customer experience? High-level findings from the recently released J.D. Power Studies 2014 U.S. Retail Banking Satisfaction Study can help financial institutions know how and where to focus improvements.