Young affluents -- ages 25-50 with $100K household income -- are a priority for financial services marketers, and these takeaways from recent research by Media Logic can be used to guide credit card marketing communications targeting this segment.
We've identified the “next normal” list of affluent marketing tips. From striking the right tone to revisiting affluent basic requirements like top-notch customer service, these tips can help shape your affluent marketing campaigns for 2020 and beyond.
Based on informed best practices and research, Media Logic’s financial services marketing experts have identified a list of affluent marketing “must-haves.” From looking the part to hitting the right tone, these tips will help you shape – or re-assess – your affluent marketing campaign.
Creating a new product identity for a high-end co-brand credit card has many challenges. This 4-phased approach has helped successfully create highly relevant, differentiated and ownable product identities for our clients.
Content marketing helps credit card companies reach their bottom-line goals by encouraging desirable behavior from affluent and HNW cardholders and prospects. We have examples from Visa, UBS, American Express, Chase, Barclays and JP Morgan.
Launched in 2008, Barclays Visa Black Card never stopped struggling to overcome bad reviews and lackluster performance. The problem felt by many was that the benefits simply didn’t justify the $495 annual fee. But rather than abandon the high-end market, Barclays overhauled its product and even introduced two more: its new Luxury Card portfolio centers around a new and improved Black Card, as well as a Titanium Card and a Gold Card.
Don’t worry. This isn’t just a “Top 10” list, generated solely from data from Google analytics. This is a list – hand-selected from our more popular 2015 blog posts – for one reason: they’ll have an impact on your financial services marketing strategy in the coming year.
Ipsos Chief Insights Officer Dr. Stephen Kraus remarks that Gen Xers have been “long over-looked and under-estimated.”
Trends in the affluent/HNW space impact purchasing behavior and financial services customer mindsets. While a handful of premium credit card and retail bank marketers already do a good job of aligning marketing with these insights, there are opportunities to better sync with segment trends. Here’s a short-list of trends we’re watching for our clients.
Recently, Luxury Daily published 2015 trends for luxury goods brands with a few insights and recommendations that are equally as relevant to financial services.