Free Marketing Resources: Targeting Millennials
Targeting Millennials is one of our specialties at Media Logic, and we’re giving away some of that expertise. We’ve been busy over the last few months creating free resources for financial institutions, and now we’ve put them all in one place for you.
The Millennial segment represents $200 billion in annual buying power, which makes them highly desirable customers. However, they’re known for being particularly challenging when it comes to marketing. The tip sheets and marketing insights we’ve created can guide you as you launch your next project or campaign. They include:
- 9 Tips for Reaching Millennials – A tip sheet on the right channels for targeting Millennials;
- 10 Quick Tips for Messaging to Millennials – A tip sheet on how Millennials access, process and react to information; and
- Millennial Marketing Showcase – A collection of nearly 30 in-market creative examples from leading financial institutions, including Chase, Sun Trust, Citi, Discover, Navy Federal Credit Union, Capital One and Synchrony Bank.
We think you’ll find these resources valuable, and if you’re interested in additional guidance for Millennial marketing, we’d be happy to chat. We have more than 16 years of experience providing an ever-expanding range of marketing services to national and regional banks, merchant partners and related co-brands.
