As part of payment card manufacturer CPI’s commitment to sustainability, they have developed Second Wave™ — a new type of payment card made with a core of recovered ocean-bound plastic.
CPI was looking to educate both prospects and customers about this new solution (and naturally, generate and nurture leads), so Media Logic developed the strategy, executed creative and managed printing and fulfillment for an integrated drip campaign. Driven by consumer preference expressed in research and a guided cadence of sequenced direct mail and email, the drip campaign directed recipients to unique landing pages. Each drop focused on a singular asset including low-lift resources like video and infographics, as well as a white paper, e-book and delivering a physical sample of the innovative card.
Recipients who didn’t respond were retargeted with reminders and new assets. Those who did demonstrate interest were connected directly with salespeople who then followed up personally to provide additional information.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Your buyers are building vendor shortlists in ChatGPT before they ever reach your site, and your analytics can't see it. Here's what that means for B2B pipeline, why strong SEO brands still go missing in AI answers, and where to start.
The “baby boomer” consumer segment controls a historic share of the nation’s wealth, and how they research and choose products is evolving. Media Logic’s 2026 Consumer In Sights (CIS) survey of older adults’ media preferences looked closely at this demographic; specifically focusing on how digital confidence, channel use, and comfort with AI are evolving among adults ages […]
The last year was dominated by the overhaul of premium credit cards and their corresponding marketing campaigns. Big players contemporized products by refreshing them for a new generation, adjusting annual fees upwards, and either adding new perks or "zhushing-up" existing perks. This included heavy-hitters Chase (Sapphire Reserve) and American Express (The Platinum Card) among others. Recent new entrants (i.e. Robinhood, Bilt) suggest an unstoppable focus on the super prime segment.
