Tag: bank marketing

Popular financial services marketing posts focus on customer loyalty and content marketing

Top 10 Financial Services Posts of 2016 Focus on Customer Loyalty and Content Marketing

When we took a look at the top financial services posts published on our blog in 2016, three themes emerged: loyalty (relationships), specific tactical opportunities and content marketing. The list echoes what we’re hearing from our FS clients who are constantly seeking strategies to build customer relationships, gather better market/audience intel and boost engagement.

Examples of relationship building efforts at bank and credit union branches

How Banks and Credit Unions Are Using Branches to Build Customer Relationships

Although digital banking and mobile wallets dominate much of the financial services conversation on customer experience, “[Banking] is still a people business at heart.” And that’s exactly what we found in a quick review of bank and credit union social streams: branch events that focus on human interaction and relationship-building.