Tag: bank marketing

Our team examines the explosion in youth banking accounts and looks to Chase as a brand that demonstrates best practices in acquisition efforts aimed at Chase First Banking customers.

New data from Insider Intelligence confirms the trends: Banks need to step up mobile and digital banking – and marketing! – efforts if they hope to compete with fintech for Gen Z customers.

What's the value proposition of branches for banks and credit unions amidst changing customer needs and expectations? Our team considers new strategic roles for FIs' physical footprints.

In our work with clients and prospects at some of the industry’s largest and most well-known brands, three topics dominated conversations in 2022: the influence of fintech, credit card acquisition trends and digital opportunities. These top FS marketing blog posts offer details and strategies for each!

Recognizing milestone events—like member birthdays or anniversaries—not only promotes loyalty but also shows appreciation. As Competiscan’s Senior Director of Insights Jessica Duncan explains, customer appreciation has always been a best practice, but it picked up even more momentum this year.

To avoid missing out – and to capture attention and get ahead on learning from the environment – some FIs are already experimenting. We explain exactly what these pioneering brands are doing in the space and share some early intel on the kinds of opportunities that exist for financial services brands in the metaverse.

Recognition of observances can humanize financial services brands and boost engagement… as long as it’s done right. We share good examples from the industry and list strategies you can apply to your social content.

Done well, TikTok’s short-format videos can pack a punch. The key is to master both the message *and* the delivery. Here, we’ve identified TikToks from banks and credit unions that we think get it right.

Banks and fintechs vie for the same users but play off different strengths. But what if they could work together to harness their full potential? We've outlined six fintech marketing practices traditional FIs may want to borrow.

As part of a review of how Chase's new branches fit into the overall state of U.S. branch openings, we offer a tour of one of the brand's first enhanced branches, with modern design, collaborative spaces and access to "Chase Chats" on financial health.