Take a look at how issuers of cash rewards credit cards have quickly adapted to unexpected challenges in the financial landscape, aligning their products with current consumer spending patterns and positioning them as valuable financial tools with useful, practical benefits. These efforts may help to increase loyalty and encourage top-of-wallet behavior.
See why – when hotel occupancy has plunged and is expected to remain well below last year’s rates – American Express flipped *on* the DM switch for its Hilton Honors co-brand credit card.
Customer perceptions about credit card communications are likely a source of dissatisfaction, says JD Power. Here's what we found!
Reviewing credit card offers for this unique back-to-school season, we discovered that many marketing efforts reflected findings from a Deloitte survey on consumer habits.
The current environment supports debit growth - including prepaid products - over credit. We take note of changes to prepaid card product marketing including key observations and thoughts from a marketing perspective.
With examples from Mintel and research from McKinsey, we show how top financial brands are repositioning credit products to better connect with consumers.
Research shows that co-brand programs are struggling to demonstrate relevancy of rewards. See what the data, including insights from the grocery sector, can teach us about bolstering loyalty.
Based on Auriemma Group research, these marketing tactics for card issuers may help boost second card in wallet use and elevate cardholder communications.
Travel brands and their issuing partners need to think broadly about how to sustain spending on co-brand cards during COVID, while also executing acquisition campaigns. Our team has already seen some new solutions from these brands and observed some interesting promotions from non- co-brand cards that can be instructive.
Our team agrees that marketers should explore these strategies from Mintel in B2C campaigns and, to that end, we are building upon the Mintel findings by sharing insights from Media Logic’s experience.