Tag: credit card marketing

marketing secret credit card pffers

Tips for Marketing “Secret” Credit Card Benefits

Just like secret menus, under-the-radar credit card offers drive loyalty and engagement by leveraging consumer desire for exclusive access. But how do issuers get the most out of promoting them? We've outlined best practices for marketing these secret perks.

BBVA Aqua Visa

Demonstrating the USP of BBVA Aqua Visa

The buzzworthy rollout of BBVA Aqua Visa demonstrated a huge part of its USP -- a physical recycled plastic card void of mag stripe, account number, expiration date and CVV code.

cash rewards card marketing

Cash Rewards Card Marketing Shifts to Address New Financial Priorities

Take a look at how issuers of cash rewards credit cards have quickly adapted to unexpected challenges in the financial landscape, aligning their products with current consumer spending patterns and positioning them as valuable financial tools with useful, practical benefits. These efforts may help to increase loyalty and encourage top-of-wallet behavior.

Prepaid Card Marketing: New and Different

The current environment supports debit growth - including prepaid products - over credit. We take note of changes to prepaid card product marketing including key observations and thoughts from a marketing perspective.