With the right communications in times of economic uncertainty, FIs can nurture existing customer relationships and appeal to new consumers. We note three action items for card issuers based on recent insights from Ipsos.
In our work with clients and prospects at some of the industry’s largest and most well-known brands, three topics dominated conversations in 2022: the influence of fintech, credit card acquisition trends and digital opportunities. These top FS marketing blog posts offer details and strategies for each!
In an effort to gain traction against larger competitors, Barclays US is launching co-brand credit cards and BNPL options. Take a look at how the brand's offerings and strategy compare to others in the industry.
Banks and fintechs vie for the same users but play off different strengths. But what if they could work together to harness their full potential? We've outlined six fintech marketing practices traditional FIs may want to borrow.
For effective bank and credit card marketing, consider what consumers want (and expect!) from financial institutions and products in 2022.
Pull on your most comfortable pandemic sweatpants, grab a cup of coffee and get comfortable as we recap our most popular content of the year. We hope it provides you with a fresh perspective and renewed energy to tackle 2022—and whatever it may bring!
As fintech Buy Now Pay Later options gain momentum, major credit card issuers are poised to compete. Here's a look at how they're trying to gain an edge and capture spend.
We've spotted three key financial services direct mail marketing trends that are supported by our work in the industry and analyses of consumer data: how much direct mail is in-market, which direct mail package formats are preferred and how direct mail is responding to consumer adoption of the USPS Informed Delivery service.
Acquisition activity is heating up! See what's motivating cardholders to seek new cards and how Issuers can leverage cash back -- the most highly favored rewards currency.
A look at two of the leading providers of corporate payment cards, including messaging, value propositions and social media marketing. Here’s our take on these competitors from a financial services product and marketing perspective.