Tag: credit card marketing

The Top-of-Wallet Battle: Key Strategies for Credit Card Marketers

The Top-of-Wallet Battle: Key Strategies for Credit Card Marketers

In a fiercely competitive credit card market, the true prize is not merely customer acquisition - it's achieving the coveted "top-of-wallet" (TOW) status. New research reveals just how crucial this position has become for issuer revenue and provides actionable insights for financial services teams looking to elevate their card acquisition and engagement strategies.

Boomers in a Gen Z World: A Perspective on Senior Markets

Boomers in a Gen Z World: A Perspective on Senior Markets

The Media Logic Financial Services blog regularly features content on understanding generational cohorts: Millennials, Gen Z, and Alphas. Although Boomers are less frequently our primary focus, our Healthcare Industry blog is rich with Medicare marketing and senior content.

Looking Back: 2024’s Most Relevant Financial Marketing Topics

Looking Back: 2024’s Most Relevant Financial Marketing Topics

Throughout 2024, we explored topics ranging from emerging payment trends to audience segmentation strategies, offering insights to help financial brands navigate an increasingly competitive landscape. Here's a look at the top 10 articles from this year, covering key themes and takeaways that shaped financial marketing in 2024.

How FIs Can Maximize the Benefits of Instant Digital Issuance

How FIs Can Maximize the Benefits of Instant Digital Issuance

Customer communications for Instant Digital Issuance (IDI) can boost engagement and spend! Our card marketing experts have assembled an IDI overview with definitions and best practices, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.