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Helping issuers and merchants drive contactless payments.

How do you get cardholders to change the way they use their cards? As more and more issuers roll out contactless cards, Visa not only wanted to encourage cardholders to adopt a new payment behavior, but ensure the transition would be as seamless as possible.

To help create a cohesive message across all fronts, Media Logic helped develop go-to-market toolkits for both issuers and merchants. These interactive toolkits not only offered instruction on how to educate cardholders, but also gave issuers and merchants access to customized, market-ready materials that could be used to motivate cardholders to “tap to pay” for card purchases.

Visa Facebook social displayed on a tablet and an Iphone Employee Training Visa Guide displayed on Tablet on table top
Visa Card Carrier letter with Insert and OE
Issuer Marketing Visa Guide displayed on Tablet on table top
Visa Contactless email displayed on a tablet and Visa Contactless landing page displayed on laptop
Visa Contactless Card poster displayed on restaurant glass window front Employee Training Visa Guide displayed on an Ipad

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HC Insights - 2021 D-SNP Direct Mail

6 Direct Mail Marketing Observations from 2021 D-SNP Plans

We continue to see a growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. Here at Media Logic, we are always interested in how D-SNP plans position themselves. We looked at direct mail marketing campaigns aimed at dual-eligible prospects from the 2020 calendar year and found six common themes.