Veterans who are of Medicare-eligible age don’t always realize that they’ve earned the right to take advantage of both their VA benefits and a Medicare Advantage plan. MVP Health Care’s new Medicare Patriot Plan was designed specifically for this audience – pairing traditional features and benefits with extras like free rides to and from medical appointments at VA hospitals and facilities, and expanded prescription drug coverage.
But how do you effectively launch a new product during a pandemic?
Media Logic worked with MVP to develop targeting and creative to launch the new MVP Medicare Patriot Plan. Embracing iconography associated with serving our country, the campaign incorporated direct mail, outdoor, print, digital and in one market, a 15-second television spot for a Veterans telethon. The individual pieces directed veterans to a landing page that clearly outlined details about the unique plan, and offered up an easy-to-understand Medicare kit (auto-fulfilled via email) to generate and nurture leads.
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The FIFA World Cup 2026™ offers a unique, time-limited opportunity for financial brands to engage Gen Z and millennial consumers who are culturally engaged and ready to spend. This global event attracts a younger, diverse U.S. audience with strong spending intent, making it ideal for financial services marketing.
The FIFA World Cup 2026™ gives financial services brands a massive global stage, but U.S. advertisers face a challenge: many soccer stars still lack broad mainstream recognition here. The article explores how brands like Visa, Chase, Wells Fargo, Bank of America and Mastercard are using celebrity partnerships, sponsorships and long-game campaign strategies to connect with American audiences while still tapping into the tournament's global scale.
Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.
