Tag: Visa

BBVA Aqua Visa

Demonstrating the USP of BBVA Aqua Visa

The buzzworthy rollout of BBVA Aqua Visa demonstrated a huge part of its USP -- a physical recycled plastic card void of mag stripe, account number, expiration date and CVV code.

Orbitz uses rewards calculator in new credit card marketing

At-A-Glance: Orbitz Rewards Visa

What really caught my eye about this calculator was the direct, head-to-head comparison with other online travel booking sites. Orbitz is not taking on the whole travel industry; instead, it is taking on its direct competitors: Priceline, Hotels.com and Expedia. This is a very smart approach: there are a lot of players competing for travel loyalty, and Orbitz seems to have decided that it’s best to play to its base and stick to a smaller sub-segment of travelers.