Back to blog

Attention Healthcare Shoppers: MVP is Open… at the Mall

• Author:

Media Logic Client Spotlight: MVP Health Care

MVP Health Care is bringing health insurance to the people, with help from Media Logic.

We recently rolled out an in-mall retail location for the regional insurer – along with promotional content for a large video wall and signage to drive mall-goers to stop by. The location was designed to be flexible enough to accommodate private meetings with consumers during open enrollment and to be used as brand reinforcement (even providing seating with airport-style charging stations) during the “quieter” healthcare months of the year.

MVP Health Care kiosk at Colonie Center Mall

MVP’s mall marketing blitz was launched in October to gain maximum visibility during the busy holiday season. Within a few weeks of opening, MVP reports tremendous interest from a range of consumers.

Charging stations and seating at the MVP healthcare mall kiosk

In conjunction with the new mall location, Media Logic also helped MVP with the exterior design for a small fleet of mobile vehicles which included meeting spaces – providing a more convenient choice for consumers who need assistance with their health insurance.

It’s all about helping to reinforce MVP’s position as the supportive, customer-oriented health insurer – the company that makes the complex process of choosing a health plan easier.

Community outreach and presence reinforces brand for health insurer MVP

Tags: , , , ,

Related Stories

AEP marketing and planning

5 Marketing Strategies for a Strong Open Enrollment Period

Creative is only one piece of the puzzle. It’s equally important to solidify what must take place behind-the-scenes: collaboration and follow-through. As marketers, we know that a sound strategy can sometimes veer off course if the proper campaign support falls through the cracks.

Consumer survey reveals new data for healthcare marketing around ACA / open enrollment

What to Expect From Healthcare Consumers During Open Enrollment

The ACA marketplaces have opened for their third year of business, and here’s what we know: shopping around for health insurance is the new norm.

healthcare brand campaign open enrollment

Media Logic Helps MVP Health Care Launch Brand Campaign During Open Enrollment

As part of MVP Health Care’s latest brand campaign, Media Logic recently created several television commercials and billboards to coincide with the health plan’s marketing strategy for open enrollment.