Tag: healthcare marketing

Artistic representation of seniors consuming Medicare-related content on social media.

How Medicare Marketers Can Use Social Media to Connect with Seniors All Year Long

If you're not using social media to reach your Medicare-eligible audience, you're missing out. After all, more than 80% of seniors use social media on a typical day, according to our 2022 Senior Media Preferences Survey. For the best ROI, play into the strengths of organic social media to reach individuals eligible for Medicare all year long. Here are five ways to incorporate Medicare content into your social streams year-round.

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Maximizing Testimonials in Healthcare Marketing

When it comes to building your business reputation, targeting new members, or promoting the positive experience of current members, let's face it, testimonials matter. Use employee testimonials to promote your company's values and company's mission. We share all the reasons why healthcare businesses should use testimonials in their marketing.

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Media Logic’s Top 10 Healthcare Marketing Blog Posts of 2022

As healthcare marketers, we keep an eye on the trends in the industry and how marketing can have an impact on consumers. We put together a list of our top 10 healthcare marketing blogs from the last 12 months. These articles reveal marketers' curiosity in content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic. Sit down, kick back and take a look at some of the year's trending topics and discussions in healthcare.

The AEP Check-In: Trends We’re Seeing in Medicare Buying and Switching

At the midpoint of the Annual Enrollment Period (AEP), we took a pulse, through a quick survey of Medicare-eligible consumers, to get insight into the decisions they are making and why. While these consumers insights won’t impact marketing tactics this AEP, they can answer questions you may have about the trends payers are seeing across the country.

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3 Content Marketing Tips for Payvider Health Plans

Our Social Content Marketing Team has found that the payer/provider relationship provides unique opportunities for healthcare content marketers to create and share interesting, useful content to reach your target audiences online. Here are a few tips based on our team's experience.

medicare website updates

Website Updates on Medicare.gov: A MarComm Perspective on the New Look

In 2021, the Centers for Medicare and Medicaid Services began updating the customer-facing homepage and relevant linked pages on Medicare.gov. When we compared screenshots from 2021 to the same webpages in 2022, we noticed substantial improvements in clarity, stylization, ease of navigation and readability. Click through our slide deck to see the biggest changes from year to year.

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How to boost the “B2C” in B2B2C Healthcare Marketing

Historically, many digital health companies leaned into B2C2B marketing as their go-to-market strategy. The go-to-market strategy of B2C2B companies is to first build a strong end-consumer base, a logical way to develop the credibility and brand value needed to sell into payers, providers and enterprises for larger scale growth. But 34% of these B2C2B companies eventually evolve their model from B2C2B to B2B2C. Here are some strategies to help engage healthcare consumers and create a win-win for your B2B partner and your bottom line.