Tag: healthcare marketing

Medicare marketing on Facebook

Health Insurers ‘Paid-To-Play’ on Facebook for 2019 Medicare AEP Marketing

For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).

telehealth for medicare advantage

New CMS Rule Gives Telehealth for Medicare Advantage a Boost

Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.

healthcare high 5

Media Logic Introduces the Healthcare High 5

If you enjoy fun, curated newsletters like theSkimm, Morning Brew and The Hustle, then you're in luck! Media Logic is launching a monthly one for healthcare marketing pros.

4th Annual Medicare Summit

Media Logic Hosts Medicare Summit to Get Ready for 2020 AEP

Media Logic is hosting our 4th Annual Medicare Summit - an internal forum for discussion and building knowledge about the Medicare marketing landscape.

tailored benefits

More Proposed Changes from CMS Would Add Tailored Benefits to Medicare Advantage Plans

There's definitely a lot of news coming from the Centers for Medicare & Medicaid Services (CMS) lately, providing greater flexibility for health insurers to design and market Medicare Advantage plans that stand out.

medicare what's covered app

What’s Up with Medicare’s New ‘What’s Covered’ App?

CMS' 'What's Covered' app is the latest example of how digital technology and communications are becoming more and more a part of seniors' everyday lives, especially as trailing Baby Boomers age into Medicare.

social determinants of health

5 Ways Health Insurers Are Addressing the Social Determinants of Health

Health insurers are moving beyond traditional healthcare and partnering with community- based organizations to address the social determinants of health (SDoH).

gdpr

GDPR Is Going Into Effect, Whether it Affects You or Not

As new GDPR regulations go into effect, healthcare marketers are wondering if they are affected. We've included a downloadable GDPR Guide with valuable information.

medicare advantage benefits

New Medicare Advantage Benefits Add Opportunities for Health Plans (and Marketers)

New CMS rules allow Medicare Advantage plans to add supplemental benefits. This offers innovative health plans the opportunity to introduce new and compelling features... and gives healthcare marketers the chance to effectively promote them.

uber, lyft healthcare

Uber, Lyft Hope to Drive Improvements in Healthcare

Tech giants have focused their attention on disrupting healthcare. Uber and Lyft have aligned themselves with the healthcare industry to address (and hopefully solve) pending issues.