In the insurance industry, constant change is actually the norm. Here are a few examples of recent insurance branding campaigns from Media Logic.
After a series of privacy scandals and user-data issues, Facebook has issued a major redesign for desktop and mobile. Some of these Facebook design updates can impact social content marketing strategies immediately and in the future.
For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.
For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).
Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.
If you enjoy fun, curated newsletters like theSkimm, Morning Brew and The Hustle, then you're in luck! Media Logic is launching a monthly one for healthcare marketing pros.
Media Logic is hosting our 4th Annual Medicare Summit - an internal forum for discussion and building knowledge about the Medicare marketing landscape.
There's definitely a lot of news coming from the Centers for Medicare & Medicaid Services (CMS) lately, providing greater flexibility for health insurers to design and market Medicare Advantage plans that stand out.
CMS' 'What's Covered' app is the latest example of how digital technology and communications are becoming more and more a part of seniors' everyday lives, especially as trailing Baby Boomers age into Medicare.