Tag: healthcare marketing

Insurance Branding

Successful Insurance Branding Strategies: See the Campaigns

In the insurance industry, constant change is actually the norm. Here are a few examples of recent insurance branding campaigns from Media Logic.

Facebook Redesign 2019

Facebook’s Latest Redesign: What Does It Mean for Healthcare Marketers?

After a series of privacy scandals and user-data issues, Facebook has issued a major redesign for desktop and mobile. Some of these Facebook design updates can impact social content marketing strategies immediately and in the future.

HC insights - podcasts

Health Insurers Use Podcasts to Engage with Brokers and Employer Groups

For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.

Medicare marketing on Facebook

Health Insurers ‘Paid-To-Play’ on Facebook for 2019 Medicare AEP Marketing

For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).

telehealth for medicare advantage

New CMS Rule Gives Telehealth for Medicare Advantage a Boost

Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.

healthcare high 5

Media Logic Introduces the Healthcare High 5

If you enjoy fun, curated newsletters like theSkimm, Morning Brew and The Hustle, then you're in luck! Media Logic is launching a monthly one for healthcare marketing pros.

4th Annual Medicare Summit

Media Logic Hosts Medicare Summit to Get Ready for 2020 AEP

Media Logic is hosting our 4th Annual Medicare Summit - an internal forum for discussion and building knowledge about the Medicare marketing landscape.

tailored benefits

More Proposed Changes from CMS Would Add Tailored Benefits to Medicare Advantage Plans

There's definitely a lot of news coming from the Centers for Medicare & Medicaid Services (CMS) lately, providing greater flexibility for health insurers to design and market Medicare Advantage plans that stand out.

medicare what's covered app

What’s Up with Medicare’s New ‘What’s Covered’ App?

CMS' 'What's Covered' app is the latest example of how digital technology and communications are becoming more and more a part of seniors' everyday lives, especially as trailing Baby Boomers age into Medicare.

social determinants of health

5 Ways Health Insurers Are Addressing the Social Determinants of Health

Health insurers are moving beyond traditional healthcare and partnering with community- based organizations to address the social determinants of health (SDoH).