With 31 million lives insured through Medicare Advantage and growing competition for switching opportunities, it is critical to find the best ways to engage shoppers during AEP. Our recent consumer insight survey delved into buyers' experience with the 2024 AEP to gain perspective and provide marketing professionals with actionable insights.
The RISE Medicare Marketing and Sales Summit is an annual event bringing together a mix of health plan marketers, salespeople, agents, brokers, field marketing organizations, marketing agencies, technology partners and third-party benefit and service vendors. The following are eight topics that continued bubbling up in conversations and sessions among this diverse set of attendees.
A recent Media Logic online webinar covered new strategies to help Medicare marketers break through the AEP clutter and better engage with Medicare prospects. The online seminar featured the insights of two members of our Healthcare Marketing Innovation Team: Jim McDonald, head of strategic growth, and Josh Martin, healthcare group director.
The very first season of ABC's Golden Bachelor was a smashing success. After a few years of declining viewership for the franchise, the series featuring 72-year-old Gerry Turner and suiters in their 60s and 70s marked a turnaround. The series earned accolades for its portrayal of older adults, and that's something Medicare marketers should pay attention to. Here are a few takeaways for healthcare marketing teams from Golden Bachelor.
Looking at the greatest membership gains and losses overall doesn't quite paint the whole picture. We looked at changes by plan type and noticed something interesting: Some of the biggest winners didn't gain across product types, but just one or two types of plans.
Several co-brand MA plans – three of which were announced in the second half of 2023 – were open for enrollment during the 2024 AEP. We analyzed how these offerings were promoted in direct mail and social media and looked into how the plans fared in terms of enrollment numbers.
The Centers for Medicare & Medicaid Services (CMS) announced a Request for Information (RFI), inviting the public to provide feedback on the Medicare Advantage (MA) market. This is part of the ongoing Biden-Harris Administration effort to increase MA transparency, promote competition and improve usage of MA data. Here's what to know.
In the hopes of benefiting consumers, the Centers for Medicare and Medicaid Services (CMS) proposed several rules in late 2023 that could impact Medicare Advantage (MA) marketing. The rules aim to crack down on predatory MA marketing tactics and improve marketplace competition by limiting payments to brokers, among other changes. Here's what the proposed adjustments entail.
Testing new and innovative ways to connect with and engage the crucial New-to-Medicare demographic can make a significant impact on the number of leads and membership growth of a Medicare Advantage plan. Watch this Media Logic webinar about new, cutting-edge strategies to nurture NTM consumers and convert them into MA members.
We always endeavor to stay on top of the latest trends in healthcare marketing and pass on updated best practices to readers on our blog. Throughout 2023, we've paid attention to valuable consumer insights of older adults, interesting tools for marketers and consumers alike, changing demographics of Medicare eligibles, the rise of generative AI and so much more. Take some time to get caught up on our top blogs from this past year, covering those topics and many others.