According to the Centers for Medicare and Medicaid Services (CMS), more than 12 million Americans are dually eligible for Medicare and Medicaid. The rapid growth in this population represents a huge opportunity – for both managed care organizations currently participating in Medicare-Medicaid programs and those with Medicare Advantage (MA) experience that are looking to get into the space.
Enrollment in D-SNP plans grew significantly during the COVID-19 pandemic says Deft Research, and it has continued to growth in recent months. Optimizing your D-SNP marketing strategy means starting with MA best practices and making the most of your key relationship-building touchpoints. Tapping into and strengthening existing Medicare marketing efforts can help you effectively reach a D-SNP audience. In addition, you can build awareness of dual-eligibility and D-SNP coverage options with even a limited budget.
For more insights, you can view our D-SNP marketing tip sheet below or download a printable, 2-page PDF here.
Media Logic has the experience, talent and full-service capabilities to help you meet and exceed all your Medicare goals, including an effective D-SNP marketing strategy. If you are looking for ways to optimize your strategy, contact Jim McDonald, head of strategic growth, at 518-940-4882.