Healthcare Insights

HC insights - paid social during Medicare AEP

“Test & Learn” Tips to Optimize Paid Social During Medicare AEP

Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.

hc insights - Direct Mail Calls to Action (CTAs)

Medicare AEP 2021: A Closer Look at Direct Mail Calls to Action (CTAs)

Here at Media Logic, the Healthcare Marketing Team is constantly keeping a pulse on all things Medicare, including marketing tactics used by health insurers. This year, we decided to compile a list of all direct mail calls-to-action (CTAs) and offers used by Medicare marketers throughout the 2021 AEP.