Media Logic is committed to being at the forefront of Medicare marketing best practices, and that means continually building, adapting and deepening our expertise to bring the most value to our clients. Vital to that process are our annual Healthcare Summits, two days of cross-team collaboration to focus in on planning for the Annual Election Period (AEP) and New to Medicare (NTM) marketing.
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When COVID-19 fears began receding and vaccines were widely available, Media Logic wondered how Medicare shoppers were feeling about seminars and events since being forced online to shop for Medicare insurance. As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed adults aged 64-72 about their attitudes and behaviors relating to attending informational events about Medicare plans today.
About a year ago, Media Logic's David Schultz met Dan Cerutti, CEO of Maia Care, who shared his vision for Maia, an app that provides a wide range of support for the entire caregiver team. David recently spoke with Dan about the inspiration for his company and the value Maia brings to consumers and health plans.
"Should my healthcare organization be on Nextdoor?" is a question we're frequently asked. And, honestly, there's not a simple answer. An individual business's type and location can significantly impact whether Nextdoor is a good idea. Not to mention, Nextdoor lacks comment moderation for brands. So, what's the move for your business? We break it down.
As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed Medicaid members ages 26-74 who may be impacted by this redetermination. We asked questions about how they make decisions about Medicaid, their knowledge of Medicaid and Medicaid-related renewals and more. Our results show widespread unawareness of the ongoing recertification process. Read our takeaways.
As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed seniors aged 63-68 who were in the process of enrolling or had enrolled in the last 12 months. We asked questions about their experience with Medicare enrollment, coverage goals and how they educate themselves about options.
Marketing guidance for brands based on early details on Meta's Threads app! As is often the case with emerging platforms, organic content aligned with content marketing goals is the place to start.
As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed seniors about their sense of well-being, sources of concern and plans to meet their goals for the year ahead.
Just like people across the globe, we've been kicking the tires on ChatGPT (a chatbot built on OpenAI) and other generative artificial intelligence (AI) programs. Generative AI is quickly becoming a societal mainstay and warrants ongoing attention and curiosity, including in the realm of healthcare marketing. Here is our take on these tools.
The world is abuzz with the prospect of generative AI, and at Media Logic, we see the tool as a very exciting development. Here are our thoughts on generative AI in marketing