Healthcare Insights

How Media Logic Harnesses the Power of Collaboration to Deliver Fresh Medicare Marketing Solutions

How Media Logic Harnesses the Power of Collaboration to Deliver Fresh Medicare Marketing Solutions

Media Logic is committed to being at the forefront of Medicare marketing best practices, and that means continually building, adapting and deepening our expertise to bring the most value to our clients. Vital to that process are our annual Healthcare Summits, two days of cross-team collaboration to focus in on planning for the Annual Election Period (AEP) and New to Medicare (NTM) marketing.

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Healthcare Consumer Survey: How Medicare Shoppers Are Feeling About Seminars Post-Pandemic

Healthcare Consumer Survey: How Medicare Shoppers Are Feeling About Seminars Post-Pandemic

When COVID-19 fears began receding and vaccines were widely available, Media Logic wondered how Medicare shoppers were feeling about seminars and events since being forced online to shop for Medicare insurance. As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed adults aged 64-72 about their attitudes and behaviors relating to attending informational events about Medicare plans today.

Nextdoor: A Good or Bad Idea for Healthcare Brands?

Nextdoor: A Good or Bad Idea for Healthcare Brands?

"Should my healthcare organization be on Nextdoor?" is a question we're frequently asked. And, honestly, there's not a simple answer. An individual business's type and location can significantly impact whether Nextdoor is a good idea. Not to mention, Nextdoor lacks comment moderation for brands. So, what's the move for your business? We break it down.

Medicaid Recipients Say Mail is the Best Way for Insurers to Provide Renewal Information

Medicaid Recipients Say Mail is the Best Way for Insurers to Provide Renewal Information

As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed Medicaid members ages 26-74 who may be impacted by this redetermination. We asked questions about how they make decisions about Medicaid, their knowledge of Medicaid and Medicaid-related renewals and more. Our results show widespread unawareness of the ongoing recertification process. Read our takeaways.

New-to-Medicare Shopper Attitudes: 2023 Healthcare Marketing Survey

New-to-Medicare Shopper Attitudes: 2023 Healthcare Marketing Survey

As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed seniors aged 63-68 who were in the process of enrolling or had enrolled in the last 12 months. We asked questions about their experience with Medicare enrollment, coverage goals and how they educate themselves about options.