Health insurers are moving beyond traditional healthcare and partnering with community- based organizations to address the social determinants of health (SDoH).
Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.
In response to consumer frustration with high deductibles, some health insurers are testing new approaches to coverage.
A recent survey found that Medicare plans aren’t succeeding when it comes to member communications. Let’s focus on the opportunity rather than the negatives!
Our 2018 Senior Media Habits Study revealed that senior media habits are not only evolving, but are diverse. Based on responses to our study, we recognized opportunities for effectively marketing to the senior segment, and we have a few insights that can help.
Health insurers are recognizing the growing demand for dual-eligible special needs plans, or D-SNPs, and the associated marketing opportunity. We took a look at a few D-SNP marketing campaigns from leading insurers.
In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. To help healthcare marketers keep tabs on the current trends we surveyed over 400 men and women aged 64 and older on their media habits.
As new GDPR regulations go into effect, healthcare marketers are wondering if they are affected. We've included a downloadable GDPR Guide with valuable information.
New CMS rules allow Medicare Advantage plans to add supplemental benefits. This offers innovative health plans the opportunity to introduce new and compelling features... and gives healthcare marketers the chance to effectively promote them.
Tech giants have focused their attention on disrupting healthcare. Uber and Lyft have aligned themselves with the healthcare industry to address (and hopefully solve) pending issues.