Healthcare Insights

Artistic representation of seniors consuming Medicare-related content on social media.

How Medicare Marketers Can Use Social Media to Connect with Seniors All Year Long

If you're not using social media to reach your Medicare-eligible audience, you're missing out. After all, more than 80% of seniors use social media on a typical day, according to our 2022 Senior Media Preferences Survey. For the best ROI, play into the strengths of organic social media to reach individuals eligible for Medicare all year long. Here are five ways to incorporate Medicare content into your social streams year-round.

Get our latest Marketing Insights

Sign Up Now

Artistic representation of healthcare testimonials

Maximizing Testimonials in Healthcare Marketing

When it comes to building your business reputation, targeting new members, or promoting the positive experience of current members, let's face it, testimonials matter. Use employee testimonials to promote your company's values and company's mission. We share all the reasons why healthcare businesses should use testimonials in their marketing.

Artistic representation with large white and orange text that reads

Media Logic’s Top 10 Healthcare Marketing Blog Posts of 2022

As healthcare marketers, we keep an eye on the trends in the industry and how marketing can have an impact on consumers. We put together a list of our top 10 healthcare marketing blogs from the last 12 months. These articles reveal marketers' curiosity in content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic. Sit down, kick back and take a look at some of the year's trending topics and discussions in healthcare.

The AEP Check-In: Trends We’re Seeing in Medicare Buying and Switching

At the midpoint of the Annual Enrollment Period (AEP), we took a pulse, through a quick survey of Medicare-eligible consumers, to get insight into the decisions they are making and why. While these consumers insights won’t impact marketing tactics this AEP, they can answer questions you may have about the trends payers are seeing across the country.

Two older adults holding popcorn react happily to something on a TV screen. Overlay text reads

Medicare Marketing Insights: 2022 Senior Media Preferences

For five years running, we've turned to seniors to get their input on media habits ahead of the busiest season for Medicare marketing. With the continued growth and saturation of the Medicare Advantage market, it's more important than ever for healthcare marketers to be up to date on this group of more than 63 million eligible individuals. This survey offers a look at the media preferences of the increasingly digitally savvy senior population to help healthcare marketers optimize marketing channel selection and targeting for OEP campaigns, New-to-Medicare and Medicare Annual Enrollment Period (AEP) marketing in the year ahead.

For a blog on the metaverse for healthcare marketers,illustrative rendition of someone accessing various services via the metaverse.

The Metaverse: What Healthcare Marketers Should Know and How to Get Started

Web3 and the metaverse are here to stay, so it's time for healthcare marketers to get on board — or risk getting left behind. In this crash course, Media Logic CEO and Founder David Schultz walks through a brief history of the web, marketing opportunities in the metaverse and current healthcare uses of the space that can serve as examples to brands.

A computer illustration shows a woman presenting analytics regarding return on marketing investment (ROMI) to a seated colleague.

At a Time Like This, ROMI Matters More Than Ever

Why is a return on marketing investment (ROMI) analysis so important? To allow marketers to gut-check the viability of an investment before proceeding, establish benchmarks based on actual data and evaluate results at the end of a campaign. View the webinar in our blog to learn how to calculate ROMI and put the analysis to work.

Artistic representation of blue background. Dark-blue circle at the center with green and white text that reads

3 Content Marketing Tips for Payvider Health Plans

Our Social Content Marketing Team has found that the payer/provider relationship provides unique opportunities for healthcare content marketers to create and share interesting, useful content to reach your target audiences online. Here are a few tips based on our team's experience.