Healthcare Insights

A graphic shows three scenes of caregivers supporting older adults in daily lives to introduce this blog on caregiver support in Medicare plans..

Caregiver Support: A Strategy Worthy of Payer Attention

Caregivers are not only valuable contributors to the health care system, but they can also influence member shopping decisions on Medicare and other plans, and they are payer members and patients themselves. While the current trend toward value-based care emphasizes patient centricity, it stands to reason that payers that also develop and communicate benefits which support caregivers will improve outcomes all the way around. Understanding the caregiver landscape and their unmet needs is key to informing strategies to address them.

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HC Insights - population health management benefits

How to Leverage Population Health Management to Increase Medicare Advantage Enrollment

Many Medicare Advantage plans focus on chronic condition management once an individual is a member; however, they may gain more competitive advantage and engagement by better leveraging their benefits for chronic condition management during acquisition periods. Our blog has top-line suggestions for communicating population health management benefits to age-ins and potential switchers.

HC Insights - Population Health Management as a Differentiator

Population Health Management as a Health Plan Differentiator for Medicare Advantage

It's well known that the Medicare Advantage market has becoming increasingly crowded. During this past AEP, Medicare shoppers had, on average, 39 MA plans from which to choose – an all-time high — so it's more important than ever for payers to find ways to stand out. We believe that one of those ways should include better merchandising and promotion of population health management programs.

HC Insights - D-SNP Direct Mail 2022

Dual Eligible Special Needs Plans (D-SNPs) in 2022: What Healthcare Marketers Should Know

One trend that we pay close attention to is the continued growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. As payers continue to be interested in managing the care of the growing dual-eligible population, we wanted to look at how these plans marketed their benefits to prospects over the past calendar year.

HC Insights - How to Measure Healthcare Content Marketing Performance

How to Measure Your Healthcare Content Marketing Performance

Healthcare content marketing is both an art and a science. It's one thing to create great content in the form of blog posts, eBooks, infographics, podcasts, quizzes, videos and whitepapers, but how can you measure that content to see if it made an impact? Measuring your healthcare content marketing performance may seem challenging, but it doesn't have to be.

HC Insights - The payvider trend

The Payvider Trend: Why it is Surging and What It Means

The concept of "payvider" is not a new one the industry has tested and launched value-based partnerships between payers and providers for many years. We explore the payvider trend within the Medicare space, what these models look like and what's to come.

Blog image shows an older women and a younger girl dancing and the CVS logo

What to Learn from CVS on Chronic Condition Management Communications

As is with most people scanning scores of emails in their inboxes, the ones that stand out to me are the ones that speak to me, personally. Recently, an email from CVS caught my eye and undoubtedly won engagement with others like myself because the email is personally targeted, built on trust and educational. The approach and simplicity offer a lesson for payers and population health management regarding chronic condition management communications. Sometimes, all people need to be nudged to better health is simple, relatable communication.

hc insights - Facebook Advertising Targeting Changes

Facebook Advertising Targeting Changes: What Healthcare Marketers Need to Know

Facebook’s new advertising targeting restrictions have been a hot topic since Meta first announced the changes last fall. With limitations going into effect in 2022, We spoke with Media Logic’s Director of Media Integration, Patrick Boegel, about the implications of the changes for healthcare companies and what advertisers can do to optimize targeting going forward.