Tech giants have focused their attention on disrupting healthcare. Uber and Lyft have aligned themselves with the healthcare industry to address (and hopefully solve) pending issues.
In reviewing direct mail and print marketing tactics used by insurers with this year’s biggest Medicare Advantage enrollment gains, we noticed a continuation of common themes from previous years and a few new highlights.
Media Logic is hosting our 3rd Annual Medicare Summit - an internal forum for discussion and building knowledge about the Medicare marketing landscape.
Healthcare marketers don't need to panic in the wake of Facebook's latest algorithm change. There are still plenty of opportunities to effectively reach audiences online and through social platforms.
What do you get when you cross a world-renowned health system with a technology-focused health insurance startup? The Cleveland Clinic-Oscar experience – a co-branded individual health insurance plan for consumers in Northeast Ohio.
Healthcare marketers are instrumental in understanding the relationship between Millennials and their needs. Once marketers understand this, they can effectively communicate how their plan offerings best answer to this generation’s health and financial needs. A viral piece from the Huffington Post details more about the misunderstanding of this audience.
Currently, there’s a gap between telemedical technologists and medical providers, and the cost is the loss of opportunity for more positive patient outcomes. In order to fully utilize telemedicine to its potential, physicians need to become part of the solution.
In an effort to better serve our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics of we covered in 2017, a few key trends emerged in healthcare marketing.
Successful native advertisement takes time, energy and well-crafted content. Here are three strategies to keep in mind when using native content advertising.
With a majority of searches performed on Google today being initiated from mobile devices, Google recently announced that it’d be migrating its search algorithm to utilize the mobile-first index for all searches.