A conversation with Media Logic Founder & CEO David Schultz on health insurance marketing in the context of the recent pandemic.
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The COVID-19 pandemic is accelerating changes in virtually every industry category, including food and nutrition. The following are some tips for product development and marketing for manufacturers of alternative proteins.
The COVID-19 pandemic has put a spotlight on telemedicine. Telemedicine providers and healthcare marketers can work together to strategically take steps to grow and sustain patient engagement.
In any scenario, a successful Medicare Advantage marketing launch is not simply a matter of lighting up your “Open” sign. It requires significant research, strategic planning and consumer education.
One of the biggest challenges that Medicare marketers face is having timely access to the data and metrics needed to help guide actions before, during and after the Annual Enrollment Period (AEP).
Marketing in times of crisis? The question of whether it is appropriate can have multiple answers. Understanding and planning for the impact on your overall brand, both in the short term and long term, should be explored.
Branding during a crisis is all about the appropriate response. In the case of healthcare providers and payers, in times of stress and uncertainty, responding by focusing on the customer experience is key.
Develop a plan for the evolution of consumer preferences by understanding millennials’ life values and developing a plan that accounts for areas of overlap and divergence with what matters to Generation Z.
With the switch rate for the Medicare Annual Election Period (AEP) ticking up (again) this year, we took some time to study the direct mail creative of plans with YoY enrollment gains.
Newly-minted millennial executives are bringing their personal values to work with them and they’re not interested in business-to-business-as-usual. Here are 6 pointers to help you connect with them.