Branding during a crisis is all about the appropriate response. In the case of healthcare providers and payers, in times of stress and uncertainty, responding by focusing on the customer experience is key.
With the switch rate for the Medicare Annual Election Period (AEP) ticking up (again) this year, we took some time to study the direct mail creative of plans with YoY enrollment gains.
For 2020, we noticed several new market entrants or “start-ups” who entered the highly competitive Medicare Advantage space. We took a closer look at nine new plans and created a SlideShare with observations on their history, pricing and positioning strategies, as well as their results.
Facebook's first-ever Super Bowl ad focused on Groups. This should tell healthcare marketers to think about a Facebook Groups marketing strategy if you haven't already.
We continue to see Medicare Advantage insurers offer new dual-eligible special needs plans (D-SNPs). We examined creative samples from D-SNP plans with significant YoY enrollment gains following the 2020 Medicare Open Enrollment Period (AEP).
While we've seen a number of co-branded, payer-provider partnerships announced in the past, this type of joint branding between two insurance companies stands out as unique.
Social media trends evolve at a fast pace. Don't let emerging social media platforms intimidate you. It is important to understand them, as well as evaluate if they fit with your marketing goals.
The way consumers search for information is constantly changing, and search engines are adapting accordingly, with features like voice search. It's important for healthcare companies and organizations to understand the importance of this function.
Medicare marketing professionals know, it's not just “age-in” anymore, making it challenging to target valuable New-to-Medicare consumers. Here are a few examples of New-to-Medicare marketing campaigns from Media Logic.
We took a look at specific examples of incentives used by insurers this past Medicare Annual Election Period (AEP).