To say 2020 has been a tumultuous year is probably the understatement of the year. The COVID-19 health crisis has dramatically changed how we live, shop and even receive healthcare. And it's has impacted this year's Medicare AEP direct mail campaigns as well. Here's a look at a few "mini-trends" we're starting to see emerge early on in 2021 Medicare AEP direct mail marketing.
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As healthcare marketers, we have seen the unprecedented, disruptive impact that COVID-19 has had - and will continue to have – on the industry. We tuned in virtually to HLTH 2020 (#HLTH2020) and found a few interesting takeaways for healthcare marketers to keep an eye on.
Back in March, we wrote about how some health plans went above and beyond delivering great service to really amplify the overall customer experience. A few months later, based on lower claim totals, rising profits and policy changes, we wanted to check in on how health plans are countering revenues (and offering relief) during COVID-19.
Based on experience working as a healthcare social content manager during the COVID-19 pandemic, here are a few takeaways and lessons learned.
Even amidst the social distancing protocols of COVID-19, people are finding innovative ways to do business and to attain the products and services they need or want. But how will this impact Medicare sales strategies this fall?
The COVID-19 pandemic has put a spotlight on telemedicine. Telemedicine providers and healthcare marketers can work together to strategically take steps to grow and sustain patient engagement.
Insights on podcasts and podcast listeners in the U.S. and considerations for healthcare marketers on the strategic role of podcasts to engage with consumers, healthcare professionals and/or current and future employees - plus a list of 10 active podcasts from healthcare organizations for inspiration.
A focused, strategic approach is always warranted during the AEP. It will be especially critical this year with the challenges mounting. Amping up your segmentation game is a good place to start.
With mental healthcare services in high demand, now’s the time to scale up systems to engage members with telemental services.
In year three of our Senior Media Habits Study, we take a look at the ways COVID-19 has affected the media consumption of seniors.