Google Analytics 4 (GA4) is a new and more intelligent property that allows healthcare marketers to gain a better understanding of how members and potential members interact with your organization. Here are a few key points about the latest version of the web analytics platform.
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Most healthcare marketers are aware of Google's "page experience update" (also known as the Core Web Vitals update), with a gradual rollout starting in mid-June 2021. This is all part of Google prioritizing the user experience (UX), and this update makes CWVs a part of their ranking criteria along with existing search guidelines.
The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
We continue to see a growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. Here at Media Logic, we are always interested in how D-SNP plans position themselves. We looked at direct mail marketing campaigns aimed at dual-eligible prospects from the 2020 calendar year and found six common themes.
Recent media coverage of podcasts has brought them more attention. They have potential as an advertising medium for healthcare marketers for a number of reasons. Here's some basic information on what you need to know.
This overview from our Emerging Media Team answers some of the early questions about Clubhouse. It features a brief background, notes about what differentiates Clubhouse, consideration for its healthcare marketing potential and starter recommendations for healthcare brands.
Each year at Media Logic, we look at overall enrollment numbers to see which health insurers had substantial enrollment gains. We also compile direct mail creative examples.
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.
Here at Media Logic, the Healthcare Marketing Team is constantly keeping a pulse on all things Medicare, including marketing tactics used by health insurers. This year, we decided to compile a list of all direct mail calls-to-action (CTAs) and offers used by Medicare marketers throughout the 2021 AEP.