With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
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Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.
Here at Media Logic, the Healthcare Marketing Team is constantly keeping a pulse on all things Medicare, including marketing tactics used by health insurers. This year, we decided to compile a list of all direct mail calls-to-action (CTAs) and offers used by Medicare marketers throughout the 2021 AEP.
We expect audience sizes to fluctuate (and likely decrease), as they may no longer include people on iOS 14, and we anticipate a push for healthcare brands to place higher value on their own lists and available analytics to understand who customers are and how they interact with the brand’s website.
When marketing through the provider channel is an option for health plans (there are many reasons why that may not be the case), it can provide a powerful implicit approval.
Amid all of the chaos and uncertainty in this world, many of us are craving connection and accurate information. Social media is a great way for marketers to provide both. We have a few ideas and suggestions paired with recent examples of healthcare organizations who have done a great job doing so during the COVID-19 pandemic.
We were curious as to just how many seniors changed their Medicare coverage during the recent AEP and if they planned to take advantage of the subsequent OEP. We conducted a Flash Survey of 400+ seniors across the U.S. Our survey was in-market just after the 2021 AEP wrapped up. Here is a summary of our findings.
A compilation of Media Logic's most popular healthcare marketing blog posts for the year! It includes insights on a variety of topics, from marketing during COVID-19 to Medicare marketing to new marketing vehicles like podcasts and TikTok.
We recently noticed a few notable partnerships between regional payers (and/or their affiliated organizations) and digital health solutions that we'd like to share.
In an effort to get a read on how much external forces were impacting shopping and switching behavior, we conducted a Flash Survey of 600+ seniors across the U.S. Our survey was in-market just last week so the results are hot off the press. Here is a summary of our findings.