Healthcare Insights

HC insights - podcasts

Health Insurers Use Podcasts to Engage with Brokers and Employer Groups

For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.

Medicare Annual Enrollment Period (AEP) Marketing Strategies

Successful Medicare Annual Enrollment Period (AEP) Marketing Strategies: See the Campaigns

During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.

Medicare marketing on Facebook

Health Insurers ‘Paid-To-Play’ on Facebook for 2019 Medicare AEP Marketing

For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).

cms drug prices

Prescription Drug Prices – CMS Says ‘Coming to a TV Ad Near You!’

The Centers for Medicare and Medicaid Services (CMS) has finalized another rule that requires all direct-to-consumer television advertisements for prescription drug and biological products covered by Medicare or Medicaid to include the list price.

healthcare twitter chats

Twitter Chats for Healthcare Organizations Boost Health Literacy and Patient Engagement

Twitter chats hosted regularly by healthcare organizations can raise awareness of important health issues. Here are a few strong examples of how healthcare organizations can pursue thought leadership and establish connections with patients and members by putting their expertise into a format that works for and engages a social media audience.

telehealth for medicare advantage

New CMS Rule Gives Telehealth for Medicare Advantage a Boost

Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.

amazon alexa hipaa

Amazon Alexa Is Now HIPAA Compliant. What Do Health Insurers Do Next?

Just a few months ago, our Healthcare Team discussed the imminent possibility of someone being able to use Alexa to access their private health information. Well now, it is happening!

D-SNP Direct Mail Marketing Campaigns

Common Themes Found in D-SNP Direct Mail Marketing Campaigns

As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.

healthcare high 5

Media Logic Introduces the Healthcare High 5

If you enjoy fun, curated newsletters like theSkimm, Morning Brew and The Hustle, then you're in luck! Media Logic is launching a monthly one for healthcare marketing pros.

4th Annual Medicare Summit

Media Logic Hosts Medicare Summit to Get Ready for 2020 AEP

Media Logic is hosting our 4th Annual Medicare Summit - an internal forum for discussion and building knowledge about the Medicare marketing landscape.

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