Tag: Medicare

Medicare Annual Enrollment Period (AEP) Marketing Strategies

Successful Medicare Annual Enrollment Period (AEP) Marketing Strategies: See the Campaigns

During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.

cms drug prices

Prescription Drug Prices – CMS Says ‘Coming to a TV Ad Near You!’

The Centers for Medicare and Medicaid Services (CMS) has finalized another rule that requires all direct-to-consumer television advertisements for prescription drug and biological products covered by Medicare or Medicaid to include the list price.

telehealth for medicare advantage

New CMS Rule Gives Telehealth for Medicare Advantage a Boost

Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.

D-SNP Direct Mail Marketing Campaigns

Common Themes Found in D-SNP Direct Mail Marketing Campaigns

As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.

tailored benefits

More Proposed Changes from CMS Would Add Tailored Benefits to Medicare Advantage Plans

There's definitely a lot of news coming from the Centers for Medicare & Medicaid Services (CMS) lately, providing greater flexibility for health insurers to design and market Medicare Advantage plans that stand out.

medicare what's covered app

What’s Up with Medicare’s New ‘What’s Covered’ App?

CMS' 'What's Covered' app is the latest example of how digital technology and communications are becoming more and more a part of seniors' everyday lives, especially as trailing Baby Boomers age into Medicare.

D-SNP marketing

Effective Marketing of Dual-Eligible SNPs (Special Needs Plans)

Health insurers are recognizing the growing demand for dual-eligible special needs plans, or D-SNPs, and the associated marketing opportunity. We took a look at a few D-SNP marketing campaigns from leading insurers.

senior media preferences

Medicare Marketing Insights: Senior Media Preferences

In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. To help healthcare marketers keep tabs on the current trends we surveyed over 400 men and women aged 64 and older on their media habits.

medicare advantage benefits

New Medicare Advantage Benefits Add Opportunities for Health Plans (and Marketers)

New CMS rules allow Medicare Advantage plans to add supplemental benefits. This offers innovative health plans the opportunity to introduce new and compelling features... and gives healthcare marketers the chance to effectively promote them.

Medicare Direct Mail Messaging Survey

Medicare Marketing Insights: What Direct Mail Messaging Do Seniors Prefer?

Direct mail plays a critical role in Medicare AEP marketing campaigns, so creating pieces that will be opened and elicit response is key. Last month, we released the findings from Part 1 of our Medicare marketing report on seniors’ preferences related to direct mail designs. But when it comes to successful direct mail, design is only part of the equation. In order for direct mail to be effective, the right messaging is also essential.