There's definitely a lot of news coming from the Centers for Medicare & Medicaid Services (CMS) lately, providing greater flexibility for health insurers to design and market Medicare Advantage plans that stand out.
CMS' 'What's Covered' app is the latest example of how digital technology and communications are becoming more and more a part of seniors' everyday lives, especially as trailing Baby Boomers age into Medicare.
Health insurers are recognizing the growing demand for dual-eligible special needs plans, or D-SNPs, and the associated marketing opportunity. We took a look at a few D-SNP marketing campaigns from leading insurers.
In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. To help healthcare marketers keep tabs on the current trends we surveyed over 400 men and women aged 64 and older on their media habits.
New CMS rules allow Medicare Advantage plans to add supplemental benefits. This offers innovative health plans the opportunity to introduce new and compelling features... and gives healthcare marketers the chance to effectively promote them.
Direct mail plays a critical role in Medicare AEP marketing campaigns, so creating pieces that will be opened and elicit response is key. Last month, we released the findings from Part 1 of our Medicare marketing report on seniors’ preferences related to direct mail designs. But when it comes to successful direct mail, design is only part of the equation. In order for direct mail to be effective, the right messaging is also essential.
We conducted a survey among men and women aged 65 and older, and what seniors don't know about their Medicare health insurance may surprise you.
The multi-tiered campaign not only outperformed the prior year’s effort but also yielded greater level of insights due to the metrics it utilized and the data it gathered.
Centers for Medicare and Medicaid Services (CMS) imposes a $10 limit on incentives, which forces companies to get creative with what they offer. During 2013’s AEP, the level of creativity varied, ranging from $10 gift cards to more thoughtful fare, like fleece blankets, flashlights, coupon books and gym bags.
Combined, these insurers represent 82 percent of the net gains across the U.S. What do they have in common? Almost all offered $0 premium plans.