Tag: Medicare

Boosting D-SNP Marketing Success with Demographic Data Insights

Boosting D-SNP Marketing Success with Demographic Data Insights

Understanding the characteristics and needs of the dual-eligible population is crucial for developing effective marketing strategies for D-SNPs. Market-specific data reveals nuances and variations in demographic, socioeconomic and health characteristics, which can be helpful for tailoring outreach and engagement strategies. Here are interesting demographic data and some marketing considerations based on these findings.

Webinar: How Health Plans Can Turn Patients into Medicare Members

Webinar: How Health Plans Can Turn Patients into Medicare Members

Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.

Four Tips to Prepare for the Disruptions Facing Healthcare in 2024

Four Tips to Prepare for the Disruptions Facing Healthcare in 2024

2024 is sure to be a busy year in the Medicare market, and there is likely to be more noise competing for the limited attention of healthcare consumers. The major disruptions fall into two categories: regulatory changes and market forces. With these anticipated challenges, it is crucial that marketers plan ahead in order to meet their annual goals. Here are the major events on our radar and how payers can work around them.

Takeaways from RISE: Healthcare Topics on Everyone’s Mind in 2024

Takeaways from RISE: Healthcare Topics on Everyone’s Mind in 2024

The RISE Medicare Marketing and Sales Summit is an annual event bringing together a mix of health plan marketers, salespeople, agents, brokers, field marketing organizations, marketing agencies, technology partners and third-party benefit and service vendors. The following are eight topics that continued bubbling up in conversations and sessions among this diverse set of attendees.

What Medicare Marketers Can Learn from ABC’s Golden Bachelor

What Medicare Marketers Can Learn from ABC’s Golden Bachelor

The very first season of ABC's Golden Bachelor was a smashing success. After a few years of declining viewership for the franchise, the series featuring 72-year-old Gerry Turner and suiters in their 60s and 70s marked a turnaround. The series earned accolades for its portrayal of older adults, and that's something Medicare marketers should pay attention to. Here are a few takeaways for healthcare marketing teams from Golden Bachelor.

The 2024 Medicare AEP: Winners and Losers by Plan Enrollment 

The 2024 Medicare AEP: Winners and Losers by Plan Enrollment 

Looking at the greatest membership gains and losses overall doesn't quite paint the whole picture. We looked at changes by plan type and noticed something interesting: Some of the biggest winners didn't gain across product types, but just one or two types of plans.

Webinar: Six New Strategies to Nurture and Convert New-to-Medicare Consumers

Webinar: Six New Strategies to Nurture and Convert New-to-Medicare Consumers

Testing new and innovative ways to connect with and engage the crucial New-to-Medicare demographic can make a significant impact on the number of leads and membership growth of a Medicare Advantage plan. Watch this Media Logic webinar about new, cutting-edge strategies to nurture NTM consumers and convert them into MA members.