Tag: Medicare marketing

Medicare AEP 2020

Medicare AEP 2020: A Different Season of Creative Giving

We took a look at specific examples of incentives used by insurers this past Medicare Annual Election Period (AEP).

top healthcare marketing posts of 2019

A Check-Up on What You’re Reading: Our Top Healthcare Blog Posts of 2019

In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.

Action Items for Medicare Marketers

5 Actions Top Medicare Marketers Are Taking Today

Medicare's AEP is over... phew! Time to take a breather, right? A short one, yes, because now it's time to plan for 2020.

Emerging Media Trends

3 Emerging Media Trends to Consider When Marketing to Seniors

Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.

Medicare Medical Savings Account (MSA)

Medicare Medical Savings Account (MSA) Medicare Advantage Plans – Bubble Wrap or Facebook Home?

Medicare Medical Savings Account (MSA), a type of Medicare Advantage plan that combines a high-deductible health plan (HDHP) with a medical savings account have been around for 12 years. Current enrollment is low, but will these plans ever receive meaningful growth and penetration?

Senior Media Habits Survey Survey

Medicare Marketing Insights: 2019 Senior Media Preferences

In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.

2020 AEP course correction checklist

A Checklist of Course Correction Tactics for your 2020 AEP Marketing Campaign

The window for marketing during Medicare AEP is small… very small. But even with CMS review and approval, it's not impossible to make mid-campaign course adjustments thanks to good analytics, reporting and access to real-time data and insights. As marketers, we need to be nimble and try new things. Take action now with these smart marketing tips.

New Medicare Plan Finder (MPF)

The New Medicare Plan Finder: A Deep Dive on the User Experience… From an Actual User

For the 2020 Medicare AEP, CMS introduced a new Medicare Plan Finder (MPF) designed to streamline the overall user experience. We decided to ask an actual usual to report back to us on her thoughts when using this new tool.

hc insights-connect with dual-eligibles

3 Ways for Health Insurers to Connect with Dual-Eligibles

It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."

Medicare Annual Enrollment Period (AEP) Marketing Strategies

Successful Medicare Annual Enrollment Period (AEP) Marketing Strategies: See the Campaigns

During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.