In an effort to get a read on how much external forces were impacting shopping and switching behavior, we conducted a Flash Survey of 600+ seniors across the U.S. Our survey was in-market just last week so the results are hot off the press. Here is a summary of our findings.
The Healthcare Marketing Team at Media Logic has been keeping a close eye on Walmart for a few years. With Medicare's annual election period underway, their newly launched Walmart Insurance Services is selling Medicare plans. Could Walmart Insurance Services be an opportunity for regional health insurance companies in the future?
To say 2020 has been a tumultuous year is probably the understatement of the year. The COVID-19 health crisis has dramatically changed how we live, shop and even receive healthcare. And it's has impacted this year's Medicare AEP direct mail campaigns as well. Here's a look at a few "mini-trends" we're starting to see emerge early on in 2021 Medicare AEP direct mail marketing.
Even amidst the social distancing protocols of COVID-19, people are finding innovative ways to do business and to attain the products and services they need or want. But how will this impact Medicare sales strategies this fall?
A focused, strategic approach is always warranted during the AEP. It will be especially critical this year with the challenges mounting. Amping up your segmentation game is a good place to start.
In year three of our Senior Media Habits Study, we take a look at the ways COVID-19 has affected the media consumption of seniors.
In any scenario, a successful Medicare Advantage marketing launch is not simply a matter of lighting up your “Open” sign. It requires significant research, strategic planning and consumer education.
One of the biggest challenges that Medicare marketers face is having timely access to the data and metrics needed to help guide actions before, during and after the Annual Enrollment Period (AEP).
With the switch rate for the Medicare Annual Election Period (AEP) ticking up (again) this year, we took some time to study the direct mail creative of plans with YoY enrollment gains.
For 2020, we noticed several new market entrants or “start-ups” who entered the highly competitive Medicare Advantage space. We took a closer look at nine new plans and created a SlideShare with observations on their history, pricing and positioning strategies, as well as their results.