We're betting you've seen your share of short, vertical social videos. The format is so popular it's hard to miss, and has reached extreme popularity in recent years thanks to TikTok, which now sets the standards for short, vertical videos. Here are our tips – plus examples from healthcare payers and brands – to get your content marketing team started.
When it comes to creating marketing strategies that target older adults, it is crucial to have insight into their media habits and preferences. Understanding how older adults consume and use media is key to creating acquisition and retention strategies. We recently conducted our seventh annual survey to gain insight into the media preferences of older adults in 2024. Here are the survey responses and marketing implications that stood out to us.
Our second annual Outlook of Older Adults Survey delves into the perspectives, concerns and aspirations of older adults for the upcoming year. Our survey unveiled critical themes around the daily lives and long-term concerns of older adults to capture a comprehensive snapshot of this influential demographic's outlook on the coming months.
Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.
With 31 million lives insured through Medicare Advantage and growing competition for switching opportunities, it is critical to find the best ways to engage shoppers during AEP. Our recent consumer insight survey delved into buyers' experience with the 2024 AEP to gain perspective and provide marketing professionals with actionable insights.
2024 is sure to be a busy year in the Medicare market, and there is likely to be more noise competing for the limited attention of healthcare consumers. The major disruptions fall into two categories: regulatory changes and market forces. With these anticipated challenges, it is crucial that marketers plan ahead in order to meet their annual goals. Here are the major events on our radar and how payers can work around them.
The RISE Medicare Marketing and Sales Summit is an annual event bringing together a mix of health plan marketers, salespeople, agents, brokers, field marketing organizations, marketing agencies, technology partners and third-party benefit and service vendors. The following are eight topics that continued bubbling up in conversations and sessions among this diverse set of attendees.
The very first season of ABC's Golden Bachelor was a smashing success. After a few years of declining viewership for the franchise, the series featuring 72-year-old Gerry Turner and suiters in their 60s and 70s marked a turnaround. The series earned accolades for its portrayal of older adults, and that's something Medicare marketers should pay attention to. Here are a few takeaways for healthcare marketing teams from Golden Bachelor.
Several co-brand MA plans – three of which were announced in the second half of 2023 – were open for enrollment during the 2024 AEP. We analyzed how these offerings were promoted in direct mail and social media and looked into how the plans fared in terms of enrollment numbers.
The Centers for Medicare & Medicaid Services (CMS) announced a Request for Information (RFI), inviting the public to provide feedback on the Medicare Advantage (MA) market. This is part of the ongoing Biden-Harris Administration effort to increase MA transparency, promote competition and improve usage of MA data. Here's what to know.