A focused, strategic approach is always warranted during the AEP. It will be especially critical this year with the challenges mounting. Amping up your segmentation game is a good place to start.
In year three of our Senior Media Habits Study, we take a look at the ways COVID-19 has affected the media consumption of seniors.
In any scenario, a successful Medicare Advantage marketing launch is not simply a matter of lighting up your “Open” sign. It requires significant research, strategic planning and consumer education.
One of the biggest challenges that Medicare marketers face is having timely access to the data and metrics needed to help guide actions before, during and after the Annual Enrollment Period (AEP).
With the switch rate for the Medicare Annual Election Period (AEP) ticking up (again) this year, we took some time to study the direct mail creative of plans with YoY enrollment gains.
For 2020, we noticed several new market entrants or “start-ups” who entered the highly competitive Medicare Advantage space. We took a closer look at nine new plans and created a SlideShare with observations on their history, pricing and positioning strategies, as well as their results.
We continue to see Medicare Advantage insurers offer new dual-eligible special needs plans (D-SNPs). We examined creative samples from D-SNP plans with significant YoY enrollment gains following the 2020 Medicare Open Enrollment Period (AEP).
We took a look at specific examples of incentives used by insurers this past Medicare Annual Election Period (AEP).
In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.
Medicare's AEP is over... phew! Time to take a breather, right? A short one, yes, because now it's time to plan for 2020.