If you're not using social media to reach your Medicare-eligible audience, you're missing out. After all, more than 80% of seniors use social media on a typical day, according to our 2022 Senior Media Preferences Survey. For the best ROI, play into the strengths of organic social media to reach individuals eligible for Medicare all year long. Here are five ways to incorporate Medicare content into your social streams year-round.
As healthcare marketers, we keep an eye on the trends in the industry and how marketing can have an impact on consumers. We put together a list of our top 10 healthcare marketing blogs from the last 12 months. These articles reveal marketers' curiosity in content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic. Sit down, kick back and take a look at some of the year's trending topics and discussions in healthcare.
At the midpoint of the Annual Enrollment Period (AEP), we took a pulse, through a quick survey of Medicare-eligible consumers, to get insight into the decisions they are making and why. While these consumers insights won’t impact marketing tactics this AEP, they can answer questions you may have about the trends payers are seeing across the country.
Changes related to inflation — like increased food prices and the rising cost of housing — are not lost on Medicare-eligible consumers who are often on a fixed income. Ahead the 2023 Medicare Annual Election Period (AEP), Medicare marketers should consider the impact of the economy. Our Healthcare Team provides a few takeaways.
In 2021, the Centers for Medicare and Medicaid Services began updating the customer-facing homepage and relevant linked pages on Medicare.gov. When we compared screenshots from 2021 to the same webpages in 2022, we noticed substantial improvements in clarity, stylization, ease of navigation and readability. Click through our slide deck to see the biggest changes from year to year.
As Medicare marketers, we pay close attention to the rapid growth of Medicare Advantage plans, and dual-eligible special needs plans (D-SNPs) are on the rise. The number of D-SNPs on the market rose 16.4% to 703 plans in 2021, and data from the Centers for Medicare and Medicaid Services shows enrollment rose by 22% YoY to more than 4 million at the start of 2022. In light of this substantial growth, Medicare marketers should read our blog for notable trends and statistics about the D-SNP market and dual eligible prospects.
Efforts around member retention are on the rise but taking a hard look at where disenrollees went provides insight into gaps in service, product or network, as well as broker behavior or upgrades needed to your website or marketing. This can bring about positive changes for the coming Annual Election Period (AEP) and also serve as the foundation for a win-back marketing strategy.
Caregivers are not only valuable contributors to the health care system, but they can also influence member shopping decisions on Medicare and other plans, and they are payer members and patients themselves. While the current trend toward value-based care emphasizes patient centricity, it stands to reason that payers that also develop and communicate benefits which support caregivers will improve outcomes all the way around. Understanding the caregiver landscape and their unmet needs is key to informing strategies to address them.
Many Medicare Advantage plans focus on chronic condition management once an individual is a member; however, they may gain more competitive advantage and engagement by better leveraging their benefits for chronic condition management during acquisition periods. Our blog has top-line suggestions for communicating population health management benefits to age-ins and potential switchers.
It's well known that the Medicare Advantage market has becoming increasingly crowded. During this past AEP, Medicare shoppers had, on average, 39 MA plans from which to choose – an all-time high — so it's more important than ever for payers to find ways to stand out. We believe that one of those ways should include better merchandising and promotion of population health management programs.