While some of us are still processing 2020, it's hard to believe that 2021 is coming to a close! A look at our top healthcare marketing blogs from the last 12 months reveals marketers' keen interest in marketing content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic.
Preheat marketing helps Medicare Advantage (MA) plans build relationships and trust with prospects. The Media Logic Healthcare Team keeps a close eye on messaging strategies used during this critical time of year. We compiled direct mail samples and found a few common themes.
Celebrity endorsements and product influencers are everywhere these days — including in Medicare advertising. Over the past few years, we've noticed high-profile celebrity influencers featured in cross-channel advertising for both insurance agencies and insurers. We look at how regional health payers can turn to brand ambassadors to create as much or more connection with the audience for a fraction of the cost of celebrity influencers.
The perception that Medicare consumers are uncomfortable using technology is definitely a thing of the past. Recent survey findings show older adults view and use technology. We provide some key takeaways for health plans from both a marcomm and product perspective.
In year four of our Senior Media Habits Study, we look at what types of media gained momentum, caused disruption and have become part of everyday life for seniors since the COVID-19 pandemic began.
In-person, face-to-face Medicare sales meetings and health insurance seminars were understandably in low demand during last year's AEP. However, we expect in-person interaction channels to make a comeback during this year's AEP.
Direct mail can be innovative, succeed across age groups and be cost-effective. We've seen time and time again how hard direct mail works for health plans, including improving the ROI of integrated marketing strategies. It's great to see its consistency and reputation reflected, once again, by the data.
A key piece of value-based care is primary care, which is especially important for the senior segment. We found several examples of what payers and providers are doing to innovate and improve primary care for seniors.
The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
We continue to see a growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. Here at Media Logic, we are always interested in how D-SNP plans position themselves. We looked at direct mail marketing campaigns aimed at dual-eligible prospects from the 2020 calendar year and found six common themes.