Tag: Medicare marketing

How Media Logic Harnesses the Power of Collaboration to Deliver Fresh Medicare Marketing Solutions

How Media Logic Harnesses the Power of Collaboration to Deliver Fresh Medicare Marketing Solutions

Media Logic is committed to being at the forefront of Medicare marketing best practices, and that means continually building, adapting and deepening our expertise to bring the most value to our clients. Vital to that process are our annual Healthcare Summits, two days of cross-team collaboration to focus in on planning for the Annual Election Period (AEP) and New to Medicare (NTM) marketing.

Healthcare Consumer Survey: How Medicare Shoppers Are Feeling About Seminars Post-Pandemic

Healthcare Consumer Survey: How Medicare Shoppers Are Feeling About Seminars Post-Pandemic

When COVID-19 fears began receding and vaccines were widely available, Media Logic wondered how Medicare shoppers were feeling about seminars and events since being forced online to shop for Medicare insurance. As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed adults aged 64-72 about their attitudes and behaviors relating to attending informational events about Medicare plans today.

Digital Marketing Trends for Today’s Medicare Population: A Conversation with Our Experts

Digital Marketing Trends for Today’s Medicare Population: A Conversation with Our Experts

Considering the tech savviness of today's senior population, it's no surprise that digital marketing took center stage during the 2023 Annual Election Period (AEP). We recently sat down with Media Logic's Angela Chiuchiolo, Director of Digital Strategy, and Josh Martin, Healthcare Group Director, to dive deeper into digital Medicare marketing: what's trending, what's challenging and what teams should start anticipating now.

The 2023 Medicare AEP: 7 Key Enrollment and Direct Mail Marketing Observations

The 2023 Medicare AEP: 7 Key Enrollment and Direct Mail Marketing Observations

With the 2023 Annual Election Period behind us, we took a look at overall enrollment numbers in Medicare Advantage plans to identify which insurers had substantial enrollment gains. While a lot goes into the marketing of a successful AEP, direct mail continues to be a large driver of interest and likely plays a key role in overall marketing success.

The Importance of Ethical Practices in Health Insurance Marketing

The Importance of Ethical Practices in Health Insurance Marketing

Over the past five years, aggressive marketing campaigns for Medicare Advantage plans have overwhelmed and confused consumers with sometimes-empty promises of extra benefits and no premiums. At Media Logic, we are confident that our regional health insurance clients have always played by the rules and treated prospects with respect. We take pride in our commitment to ethical marketing practices, and we know our clients do too.