For the 2020 Medicare AEP, CMS introduced a new Medicare Plan Finder (MPF) designed to streamline the overall user experience. We decided to ask an actual usual to report back to us on her thoughts when using this new tool.
It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."
During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.
For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).
As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.
Media Logic is hosting our 4th Annual Medicare Summit - an internal forum for discussion and building knowledge about the Medicare marketing landscape.
With the switch rate for the Medicare Annual Election Period (AEP) ticking up this year, it wasn't just the national plans who made big gains. We took some time to study some successful regional health plans.
Many seniors look for human assistance when enrolling in a Medicare Advantage plan. As such, Medicare marketers should consider engaging and empowering key influencers.
The extended period known as Medicare Open Enrollment Period (OEP) is back! Here are a few bits of advice for health insurers and healthcare marketers to retain members during this time.