Older adults aren't a traditional or digital audience. The way they consume media paints a more complex picture. Older adults will sit down to watch TV, read email, check their Facebook and search Google. Insights from our study can help you know where and how older adults are paying attention to media streams.
Each fall, CMS publishes Medicare Advantage and Part D Landscape file, which provides comprehensive information on upcoming plan offerings, premiums, geographic availability and more for MA, MA-PD and stand-alone Prescription Drug Plans. We've crunched the numbers. Take a look at our full breakdown.
Our 2026 Consumer In Sights survey offers fresh insights into the market among older adults, offering a snapshot of behaviors, preferences, and trends shaping how older adults consume media, and more importantly, how much they trust the resources in front of them when making decisions.
Media Logic's Market Share Intelligence tool was built to give Medicare marketers a current and precise advantage. This tool offers a clear, relevant and granular view of your competitive landscape, supporting smarter decisions at every level of strategy.
When Geisinger Health Plan faced a Medicare Advantage product termination, Media Logic partnered with Big Data Studios to re-enroll affected members through a hyper-personalized campaign spanning video, direct mail, email, and dynamic microsites. The result: members who engaged renewed at rates more than 11 percentage points higher than those who didn't. Personalization at scale isn't a pilot — it's a proven strategy.
Over the past decade, the Medicare Advantage (MA) market has seen tremendous growth – not just in enrollment, but in the generosity of plan benefits. From expanded dental and vision coverage to over-the-counter allowances and fitness perks, health plans entered an arms race to offer more. But that era has come to a close. We’ve […]
Media Logic’s 2025 Medicare survey uncovers member concerns about costs, satisfaction drivers, and benefit engagement, offering insights to guide plan strategies.
Media Logic’s Josh Martin and Denise Carney-Jones share key insights from our latest survey on older adults’ media habits—revealing surprises, trends, and tips for Medicare marketers. Watch now, then explore the full report for more.
In Medicare acquisition marketing, every dollar counts. That’s why Media Logic created Opportunity Analysis — a custom tool that pinpoints the counties with the greatest potential for enrollment growth, helping Medicare Advantage plans invest smarter.
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
