Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.
Medicare Medical Savings Account (MSA), a type of Medicare Advantage plan that combines a high-deductible health plan (HDHP) with a medical savings account have been around for 12 years. Current enrollment is low, but will these plans ever receive meaningful growth and penetration?
In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.
The window for marketing during Medicare AEP is small… very small. But even with CMS review and approval, it's not impossible to make mid-campaign course adjustments thanks to good analytics, reporting and access to real-time data and insights. As marketers, we need to be nimble and try new things. Take action now with these smart marketing tips.
For the 2020 Medicare AEP, CMS introduced a new Medicare Plan Finder (MPF) designed to streamline the overall user experience. We decided to ask an actual usual to report back to us on her thoughts when using this new tool.
It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."
During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.
For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).
As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.