Tag: Medicare marketing

insights for marketing to seniors

3 Insights for Effectively Marketing to Seniors

Our 2018 Senior Media Habits Study revealed that senior media habits are not only evolving, but are diverse. Based on responses to our study, we recognized opportunities for effectively marketing to the senior segment, and we have a few insights that can help.

senior media preferences

Medicare Marketing Insights: Senior Media Preferences

In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. To help healthcare marketers keep tabs on the current trends we surveyed over 400 men and women aged 64 and older on their media habits.

Medicare Direct Mail Messaging Survey

Medicare Marketing Insights: What Direct Mail Messaging Do Seniors Prefer?

Direct mail plays a critical role in Medicare AEP marketing campaigns, so creating pieces that will be opened and elicit response is key. Last month, we released the findings from Part 1 of our Medicare marketing report on seniors’ preferences related to direct mail designs. But when it comes to successful direct mail, design is only part of the equation. In order for direct mail to be effective, the right messaging is also essential.