Tag: Medicare marketing

New Medicare Plan Finder (MPF)

The New Medicare Plan Finder: A Deep Dive on the User Experience… From an Actual User

For the 2020 Medicare AEP, CMS introduced a new Medicare Plan Finder (MPF) designed to streamline the overall user experience. We decided to ask an actual usual to report back to us on her thoughts when using this new tool.

hc insights-connect with dual-eligibles

3 Ways for Health Insurers to Connect with Dual-Eligibles

It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."

Medicare Annual Enrollment Period (AEP) Marketing Strategies

Successful Medicare Annual Enrollment Period (AEP) Marketing Strategies: See the Campaigns

During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.

Medicare marketing on Facebook

Health Insurers ‘Paid-To-Play’ on Facebook for 2019 Medicare AEP Marketing

For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).

D-SNP Direct Mail Marketing Campaigns

Common Themes Found in D-SNP Direct Mail Marketing Campaigns

As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.

4th Annual Medicare Summit

Media Logic Hosts Medicare Summit to Get Ready for 2020 AEP

Media Logic is hosting our 4th Annual Medicare Summit - an internal forum for discussion and building knowledge about the Medicare marketing landscape.

2019 medicare AEP

2019 Medicare AEP Campaign Highlights from Regional Health Insurers with Strong Enrollment Growth

With the switch rate for the Medicare Annual Election Period (AEP) ticking up this year, it wasn't just the national plans who made big gains. We took some time to study some successful regional health plans.

medicare marketing influencers

Medicare Marketers, Take Note of Key Influencers

Many seniors look for human assistance when enrolling in a Medicare Advantage plan. As such, Medicare marketers should consider engaging and empowering key influencers.

Making the Most of Medicare’s Open Enrollment Period (OEP)

The extended period known as Medicare Open Enrollment Period (OEP) is back! Here are a few bits of advice for health insurers and healthcare marketers to retain members during this time.

health plan communications

Medicare Advantage Plans… Your Members Want to Hear from You

A recent survey found that Medicare plans aren’t succeeding when it comes to member communications. Let’s focus on the opportunity rather than the negatives!