Tag: Medicare marketing

medicare website updates

Website Updates on Medicare.gov: A MarComm Perspective on the New Look

In 2021, the Centers for Medicare and Medicaid Services began updating the customer-facing homepage and relevant linked pages on Medicare.gov. When we compared screenshots from 2021 to the same webpages in 2022, we noticed substantial improvements in clarity, stylization, ease of navigation and readability. Click through our slide deck to see the biggest changes from year to year.

D-SNP Market and Prospects

Trends and Stats To Know about the D-SNP Market and Prospects

As Medicare marketers, we pay close attention to the rapid growth of Medicare Advantage plans, and dual-eligible special needs plans (D-SNPs) are on the rise. The number of D-SNPs on the market rose 16.4% to 703 plans in 2021, and data from the Centers for Medicare and Medicaid Services shows enrollment rose by 22% YoY to more than 4 million at the start of 2022. In light of this substantial growth, Medicare marketers should read our blog for notable trends and statistics about the D-SNP market and dual eligible prospects.

hc insights - win-back marketing strategy

Should your Medicare Advantage Plan Consider a “Win-Back” Marketing Strategy?

Efforts around member retention are on the rise but taking a hard look at where disenrollees went provides insight into gaps in service, product or network, as well as broker behavior or upgrades needed to your website or marketing. This can bring about positive changes for the coming Annual Election Period (AEP) and also serve as the foundation for a win-back marketing strategy.

A graphic shows three scenes of caregivers supporting older adults in daily lives to introduce this blog on caregiver support in Medicare plans..

Caregiver Support: A Strategy Worthy of Payer Attention

Caregivers are not only valuable contributors to the health care system, but they can also influence member shopping decisions on Medicare and other plans, and they are payer members and patients themselves. While the current trend toward value-based care emphasizes patient centricity, it stands to reason that payers that also develop and communicate benefits which support caregivers will improve outcomes all the way around. Understanding the caregiver landscape and their unmet needs is key to informing strategies to address them.

HC Insights - population health management benefits

How to Leverage Population Health Management to Increase Medicare Advantage Enrollment

Many Medicare Advantage plans focus on chronic condition management once an individual is a member; however, they may gain more competitive advantage and engagement by better leveraging their benefits for chronic condition management during acquisition periods. Our blog has top-line suggestions for communicating population health management benefits to age-ins and potential switchers.

HC Insights - Population Health Management as a Differentiator

Population Health Management as a Health Plan Differentiator for Medicare Advantage

It's well known that the Medicare Advantage market has becoming increasingly crowded. During this past AEP, Medicare shoppers had, on average, 39 MA plans from which to choose – an all-time high — so it's more important than ever for payers to find ways to stand out. We believe that one of those ways should include better merchandising and promotion of population health management programs.

HC Insights - D-SNP Direct Mail 2022

Dual Eligible Special Needs Plans (D-SNPs) in 2022: What Healthcare Marketers Should Know

One trend that we pay close attention to is the continued growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. As payers continue to be interested in managing the care of the growing dual-eligible population, we wanted to look at how these plans marketed their benefits to prospects over the past calendar year.

HC Insights - The payvider trend

The Payvider Trend: Why it is Surging and What It Means

The concept of "payvider" is not a new one the industry has tested and launched value-based partnerships between payers and providers for many years. We explore the payvider trend within the Medicare space, what these models look like and what's to come.