Tag: Medicare marketing

Medicare marketing on Facebook

Health Insurers ‘Paid-To-Play’ on Facebook for 2019 Medicare AEP Marketing

For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).

D-SNP Direct Mail Marketing Campaigns

Common Themes Found in D-SNP Direct Mail Marketing Campaigns

As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.

4th Annual Medicare Summit

Media Logic Hosts Medicare Summit to Get Ready for 2020 AEP

Media Logic is hosting our 4th Annual Medicare Summit - an internal forum for discussion and building knowledge about the Medicare marketing landscape.

2019 medicare AEP

2019 Medicare AEP Campaign Highlights from Regional Health Insurers with Strong Enrollment Growth

With the switch rate for the Medicare Annual Election Period (AEP) ticking up this year, it wasn't just the national plans who made big gains. We took some time to study some successful regional health plans.

medicare marketing influencers

Medicare Marketers, Take Note of Key Influencers

Many seniors look for human assistance when enrolling in a Medicare Advantage plan. As such, Medicare marketers should consider engaging and empowering key influencers.

Making the Most of Medicare’s Open Enrollment Period (OEP)

The extended period known as Medicare Open Enrollment Period (OEP) is back! Here are a few bits of advice for health insurers and healthcare marketers to retain members during this time.

health plan communications

Medicare Advantage Plans… Your Members Want to Hear from You

A recent survey found that Medicare plans aren’t succeeding when it comes to member communications. Let’s focus on the opportunity rather than the negatives!

insights for marketing to seniors

3 Insights for Effectively Marketing to Seniors

Our 2018 Senior Media Habits Study revealed that senior media habits are not only evolving, but are diverse. Based on responses to our study, we recognized opportunities for effectively marketing to the senior segment, and we have a few insights that can help.

D-SNP marketing

Effective Marketing of Dual-Eligible SNPs (Special Needs Plans)

Health insurers are recognizing the growing demand for dual-eligible special needs plans, or D-SNPs, and the associated marketing opportunity. We took a look at a few D-SNP marketing campaigns from leading insurers.

senior media preferences

Medicare Marketing Insights: Senior Media Preferences

In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. To help healthcare marketers keep tabs on the current trends we surveyed over 400 men and women aged 64 and older on their media habits.