Tag: Medicaid

HC Insights - 2021 D-SNP Direct Mail

6 Direct Mail Marketing Observations from 2021 D-SNP Plans

We continue to see a growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. Here at Media Logic, we are always interested in how D-SNP plans position themselves. We looked at direct mail marketing campaigns aimed at dual-eligible prospects from the 2020 calendar year and found six common themes.

ACA Impact on Payers and Providers Includes Changes to Medicaid Eligibility

The push for Medicaid expansion is a reminder that the ACA isn’t a single initiative, like forming healthcare exchanges. Instead, it's a combination of initiatives that need to fit together properly in order to truly provide coverage for everyone. Each will have its own unique impact on healthcare – and the hospitals and insurers in the marketplace.