Tag: Medicaid

hc insights-connect with dual-eligibles

3 Ways for Health Insurers to Connect with Dual-Eligibles

It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."

D-SNP Direct Mail Marketing Campaigns

Common Themes Found in D-SNP Direct Mail Marketing Campaigns

As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.

D-SNP marketing

Effective Marketing of Dual-Eligible SNPs (Special Needs Plans)

Health insurers are recognizing the growing demand for dual-eligible special needs plans, or D-SNPs, and the associated marketing opportunity. We took a look at a few D-SNP marketing campaigns from leading insurers.

New Incentive in Healthcare Group Marketing: Money-Back Guarantee on Customer Service

In the highly-competitive group health insurance market, a money-back guarantee is an interesting way to stand out. While most insurers claim top-notch customer service, Boston-based Neighborhood Health Plan is backing it up with a tangible guarantee. See how the insurer is using this unique strategy as incentive for employers.

ACA Impact on Payers and Providers Includes Changes to Medicaid Eligibility

The push for Medicaid expansion is a reminder that the ACA isn’t a single initiative, like forming healthcare exchanges. Instead, it's a combination of initiatives that need to fit together properly in order to truly provide coverage for everyone. Each will have its own unique impact on healthcare – and the hospitals and insurers in the marketplace.