We continue to see a growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. Here at Media Logic, we are always interested in how D-SNP plans position themselves. We looked at direct mail marketing campaigns aimed at dual-eligible prospects from the 2020 calendar year and found six common themes.
We continue to see Medicare Advantage insurers offer new dual-eligible special needs plans (D-SNPs). We examined creative samples from D-SNP plans with significant YoY enrollment gains following the 2020 Medicare Open Enrollment Period (AEP).
It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."
As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.
Health insurers are recognizing the growing demand for dual-eligible special needs plans, or D-SNPs, and the associated marketing opportunity. We took a look at a few D-SNP marketing campaigns from leading insurers.
In the highly-competitive group health insurance market, a money-back guarantee is an interesting way to stand out. While most insurers claim top-notch customer service, Boston-based Neighborhood Health Plan is backing it up with a tangible guarantee. See how the insurer is using this unique strategy as incentive for employers.
The push for Medicaid expansion is a reminder that the ACA isn’t a single initiative, like forming healthcare exchanges. Instead, it's a combination of initiatives that need to fit together properly in order to truly provide coverage for everyone. Each will have its own unique impact on healthcare – and the hospitals and insurers in the marketplace.