It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."
As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.
Health insurers are recognizing the growing demand for dual-eligible special needs plans, or D-SNPs, and the associated marketing opportunity. We took a look at a few D-SNP marketing campaigns from leading insurers.
In the highly-competitive group health insurance market, a money-back guarantee is an interesting way to stand out. While most insurers claim top-notch customer service, Boston-based Neighborhood Health Plan is backing it up with a tangible guarantee. See how the insurer is using this unique strategy as incentive for employers.
The push for Medicaid expansion is a reminder that the ACA isn’t a single initiative, like forming healthcare exchanges. Instead, it's a combination of initiatives that need to fit together properly in order to truly provide coverage for everyone. Each will have its own unique impact on healthcare – and the hospitals and insurers in the marketplace.