Author: Healthcare Team

New Medicare Plan Finder (MPF)

The New Medicare Plan Finder: A Deep Dive on the User Experience… From an Actual User

For the 2020 Medicare AEP, CMS introduced a new Medicare Plan Finder (MPF) designed to streamline the overall user experience. We decided to ask an actual usual to report back to us on her thoughts when using this new tool.

hc insights-connect with dual-eligibles

3 Ways for Health Insurers to Connect with Dual-Eligibles

It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."

health system and hospital marketing

Successful Health System and Hospital Marketing Strategies: See the Campaigns

Health systems, hospitals and other healthcare providers face many challenges today which require a strategic marketing partnership. Here are a few examples of health system and hospital marketing campaigns from Media Logic.

Health Insurers Address Loneliness

4 Ways Health Insurers Are Addressing Loneliness, a Social Determinant of Health

Health insurers are taking different approaches when tackling loneliness, a social determinant of health (SDoH).

Insurance Branding

Successful Insurance Branding Strategies: See the Campaigns

In the insurance industry, constant change is actually the norm. Here are a few examples of recent insurance branding campaigns from Media Logic.

Medicare Annual Enrollment Period (AEP) Marketing Strategies

Successful Medicare Annual Enrollment Period (AEP) Marketing Strategies: See the Campaigns

During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.

cms drug prices

Prescription Drug Prices – CMS Says ‘Coming to a TV Ad Near You!’

The Centers for Medicare and Medicaid Services (CMS) has finalized another rule that requires all direct-to-consumer television advertisements for prescription drug and biological products covered by Medicare or Medicaid to include the list price.

telehealth for medicare advantage

New CMS Rule Gives Telehealth for Medicare Advantage a Boost

Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.

amazon alexa hipaa

Amazon Alexa Is Now HIPAA Compliant. What Do Health Insurers Do Next?

Just a few months ago, our Healthcare Team discussed the imminent possibility of someone being able to use Alexa to access their private health information. Well now, it is happening!

D-SNP Direct Mail Marketing Campaigns

Common Themes Found in D-SNP Direct Mail Marketing Campaigns

As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.