Author: Healthcare Team

insights for marketing to seniors

3 Insights for Effectively Marketing to Seniors

Our 2018 Senior Media Habits Study revealed that senior media habits are not only evolving, but are diverse. Based on responses to our study, we recognized opportunities for effectively marketing to the senior segment, and we have a few insights that can help.

6 Key Statistics About Millennials and Telemedicine

With Millennials expressing difficulty in navigating traditional health systems, how can providers and insurers connect with this important group of consumers? New approaches are needed and evidence suggests that telemedicine may be the right fit for this tech savvy, cost conscious generation.

MVP Health Care Speaks Directly to Vermont

Responding to new market opportunities in Vermont, Media Logic recently developed a multimedia campaign for MVP Health Care that included everything from TV and radio ads, to print, DM, paid search, and more.

Millennials Demand a Different Kind of Healthcare

Unlike previous generations, Millennials’ expectations and behaviors don’t necessarily align with having a primary care doctor or visiting a doctor’s office regularly. This is why healthcare payers and providers need to end the status quo and shake up the way healthcare is done to appeal to the growing market of Millennials.