With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.
Here at Media Logic, the Healthcare Marketing Team is constantly keeping a pulse on all things Medicare, including marketing tactics used by health insurers. This year, we decided to compile a list of all direct mail calls-to-action (CTAs) and offers used by Medicare marketers throughout the 2021 AEP.
We were curious as to just how many seniors changed their Medicare coverage during the recent AEP and if they planned to take advantage of the subsequent OEP. We conducted a Flash Survey of 400+ seniors across the U.S. Our survey was in-market just after the 2021 AEP wrapped up. Here is a summary of our findings.
A compilation of Media Logic's most popular healthcare marketing blog posts for the year! It includes insights on a variety of topics, from marketing during COVID-19 to Medicare marketing to new marketing vehicles like podcasts and TikTok.
We recently noticed a few notable partnerships between regional payers (and/or their affiliated organizations) and digital health solutions that we'd like to share.
In an effort to get a read on how much external forces were impacting shopping and switching behavior, we conducted a Flash Survey of 600+ seniors across the U.S. Our survey was in-market just last week so the results are hot off the press. Here is a summary of our findings.
The Healthcare Marketing Team at Media Logic has been keeping a close eye on Walmart for a few years. With Medicare's annual election period underway, their newly launched Walmart Insurance Services is selling Medicare plans. Could Walmart Insurance Services be an opportunity for regional health insurance companies in the future?
As healthcare marketers, we have seen the unprecedented, disruptive impact that COVID-19 has had - and will continue to have – on the industry. We tuned in virtually to HLTH 2020 (#HLTH2020) and found a few interesting takeaways for healthcare marketers to keep an eye on.
Back in March, we wrote about how some health plans went above and beyond delivering great service to really amplify the overall customer experience. A few months later, based on lower claim totals, rising profits and policy changes, we wanted to check in on how health plans are countering revenues (and offering relief) during COVID-19.