Our 2018 Senior Media Habits Study revealed that senior media habits are not only evolving, but are diverse. Based on responses to our study, we recognized opportunities for effectively marketing to the senior segment, and we have a few insights that can help.
As new GDPR regulations go into effect, healthcare marketers are wondering if they are affected. We've included a downloadable GDPR Guide with valuable information.
Healthcare marketers are instrumental in understanding the relationship between Millennials and their needs. Once marketers understand this, they can effectively communicate how their plan offerings best answer to this generation’s health and financial needs. A viral piece from the Huffington Post details more about the misunderstanding of this audience.
Successful native advertisement takes time, energy and well-crafted content. Here are three strategies to keep in mind when using native content advertising.
With Millennials expressing difficulty in navigating traditional health systems, how can providers and insurers connect with this important group of consumers? New approaches are needed and evidence suggests that telemedicine may be the right fit for this tech savvy, cost conscious generation.
Cityblock, a new kind of healthcare system, plans to partner with community-based organizations, health plans and provider organizations to reconfigure the delivery – both physically and virtually – of health and social services.
Responding to new market opportunities in Vermont, Media Logic recently developed a multimedia campaign for MVP Health Care that included everything from TV and radio ads, to print, DM, paid search, and more.
For our recent campaign with Piedmont Community Health Plan, Media Logic created an integrated effort built on years of agency Medicare best practices. The campaign featured targeted direct mail, a custom microsite and paid search.
Unlike previous generations, Millennials’ expectations and behaviors don’t necessarily align with having a primary care doctor or visiting a doctor’s office regularly. This is why healthcare payers and providers need to end the status quo and shake up the way healthcare is done to appeal to the growing market of Millennials.