Branding during a crisis is all about the appropriate response. In the case of healthcare providers and payers, in times of stress and uncertainty, responding by focusing on the customer experience is key.
With the switch rate for the Medicare Annual Election Period (AEP) ticking up (again) this year, we took some time to study the direct mail creative of plans with YoY enrollment gains.
For 2020, we noticed several new market entrants or “start-ups” who entered the highly competitive Medicare Advantage space. We took a closer look at nine new plans and created a SlideShare with observations on their history, pricing and positioning strategies, as well as their results.
We continue to see Medicare Advantage insurers offer new dual-eligible special needs plans (D-SNPs). We examined creative samples from D-SNP plans with significant YoY enrollment gains following the 2020 Medicare Open Enrollment Period (AEP).
While we've seen a number of co-branded, payer-provider partnerships announced in the past, this type of joint branding between two insurance companies stands out as unique.
Medicare marketing professionals know, it's not just “age-in” anymore, making it challenging to target valuable New-to-Medicare consumers. Here are a few examples of New-to-Medicare marketing campaigns from Media Logic.
We took a look at specific examples of incentives used by insurers this past Medicare Annual Election Period (AEP).
In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.
Medicare's AEP is over... phew! Time to take a breather, right? A short one, yes, because now it's time to plan for 2020.
Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.