Tag: D-SNP marketing

hc insights-connect with dual-eligibles

3 Ways for Health Insurers to Connect with Dual-Eligibles

It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."

D-SNP Direct Mail Marketing Campaigns

Common Themes Found in D-SNP Direct Mail Marketing Campaigns

As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.

D-SNP marketing

Effective Marketing of Dual-Eligible SNPs (Special Needs Plans)

Health insurers are recognizing the growing demand for dual-eligible special needs plans, or D-SNPs, and the associated marketing opportunity. We took a look at a few D-SNP marketing campaigns from leading insurers.