While some of us are still processing 2020, it's hard to believe that 2021 is coming to a close! A look at our top healthcare marketing blogs from the last 12 months reveals marketers' keen interest in marketing content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic.
The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
We continue to see a growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. Here at Media Logic, we are always interested in how D-SNP plans position themselves. We looked at direct mail marketing campaigns aimed at dual-eligible prospects from the 2020 calendar year and found six common themes.
We continue to see Medicare Advantage insurers offer new dual-eligible special needs plans (D-SNPs). We examined creative samples from D-SNP plans with significant YoY enrollment gains following the 2020 Medicare Open Enrollment Period (AEP).
In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.
It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."
As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.
Health insurers are recognizing the growing demand for dual-eligible special needs plans, or D-SNPs, and the associated marketing opportunity. We took a look at a few D-SNP marketing campaigns from leading insurers.