Tag: Media Logic

“We Have an Activation Problem,” Said the Bank Without an EMOB Plan

Many financial institutions can speak to their EMOB initiatives, but seldom are we able to get our hands on formalized plans that we can review and use to inform our recommendations. Why? Because more often than not, formalized EMOB plans don’t exist.

Media Logic Client Spotlight: MVP Health Care

Attention Healthcare Shoppers: MVP is Open… at the Mall

With help from Media Logic, MVP Health Care is bringing health insurance to the people. And within just a few weeks of opening, MVP already reports tremendous interest from a range of consumers.

Video technology plus direct mail

DRS Pairs Video with Proven Direct Mail Tactics

The innovative direct mail piece was a powerful vehicle for showcasing the GCBT video to high-value prospects. Its format made a powerful impression and begged to be shared.

Video technology plus direct mail

DRS Pairs Video with Proven Direct Mail Tactics

The innovative direct mail piece was a powerful vehicle for showcasing the GCBT video to high-value prospects. Its format made a powerful impression and begged to be shared.

Top 10 Healthcare Marketing Posts for 2014

The Media Logic posts that were most popular with clients and other readers in 2014 reflect some of the most interesting developments in the healthcare industry this year.

Top 10 Financial Services Marketing Posts for 2014

The Financial Services Team at Media Logic publishes dozens of financial service marketing articles each year, paying close attention to what resonates with clients and other readers. It’s always interesting to note what’s most popular: it reflects some of the year’s most interesting trends and developments along with long-held priorities for the industry. Here’s this year’s list, our “Top 10” financial services marketing posts for 2014.

competition on ACA healthcare exchanges

What Does Competition within Healthcare Exchanges Mean for Consumers and Marketers?

As the second year of marketplace enrollment gets underway, a good amount of the conversation about ACA centers on price transparency and premiums. What – if anything – has insurer competition meant?

social content marketing success story from UCSF Imaging

UCSF Imaging: A Healthcare Content Marketing Success Story

While many healthcare organizations are still trying to figure out how to harness the power of content marketing, Media Logic client UCSF Department of Radiology and Biomedical Imaging (UCSF Imaging) jumped on board in December 2010. Today, its efforts are driving SEO and garnering it attention as a leader in social media.

Healthcare marketing agency Media Logic showcases industry expertise with new website

New Media Logic Website Places Emphasis on Agency’s Healthcare Expertise

Have you seen Media Logic’s new website? Its redesign gives us the opportunity not only to showcase our agency’s healthcare focus (including a dedicated healthcare blog stream), but also demonstrate specifically how our expertise can help you reach your business goals.

Just How Confused Are Consumers about ACA and Health Plans?

Consumers are very confused: some even think "Obamacare" is their insurance provider. What's it mean for health plans? They can’t take anything for granted in their direct-to-consumer marketing.