About a year ago, Media Logic's David Schultz met Dan Cerutti, CEO of Maia Care, who shared his vision for Maia, an app that provides a wide range of support for the entire caregiver team. David recently spoke with Dan about the inspiration for his company and the value Maia brings to consumers and health plans.
The world is abuzz with the prospect of generative AI, and at Media Logic, we see the tool as a very exciting development. Here are our thoughts on generative AI in marketing
The world is abuzz with the prospect of generative AI, and at Media Logic, we see the tool as a very exciting development. Here are our thoughts on generative AI in marketing
Over the past few years, Medicare Advantage has enjoyed a surge in enrollment — surpassing Original Medicare enrollment — and currently commands nearly half of Medicare beneficiaries. Considering these trends, we took a closer look at the 2023 Annual Enrollment Period to inform creative decisions as we plan for the 2024 season.
Over the past five years, aggressive marketing campaigns for Medicare Advantage plans have overwhelmed and confused consumers with sometimes-empty promises of extra benefits and no premiums. At Media Logic, we are confident that our regional health insurance clients have always played by the rules and treated prospects with respect. We take pride in our commitment to ethical marketing practices, and we know our clients do too.
Social media accessibility is a topic that all marketers should be talking about and addressing. We came up with the acronym FAVE to help marketers remember four of the most important and basic elements for social media accessibility: Formatting, Alt Text/Images, Video and Emojis. In this blog post, we'll explain why FAVE is so crucial and how you can use it to make sure your social media posts comply. And be sure to download our tip sheet for a printable checklist of dos and don'ts you can keep right on your desk!
Caregivers are not only valuable contributors to the health care system, but they can also influence member shopping decisions on Medicare and other plans, and they are payer members and patients themselves. While the current trend toward value-based care emphasizes patient centricity, it stands to reason that payers that also develop and communicate benefits which support caregivers will improve outcomes all the way around. Understanding the caregiver landscape and their unmet needs is key to informing strategies to address them.
As is with most people scanning scores of emails in their inboxes, the ones that stand out to me are the ones that speak to me, personally. Recently, an email from CVS caught my eye and undoubtedly won engagement with others like myself because the email is personally targeted, built on trust and educational. The approach and simplicity offer a lesson for payers and population health management regarding chronic condition management communications. Sometimes, all people need to be nudged to better health is simple, relatable communication.
Many financial institutions can speak to their EMOB initiatives, but seldom are we able to get our hands on formalized plans that we can review and use to inform our recommendations. Why? Because more often than not, formalized EMOB plans don’t exist.
With help from Media Logic, MVP Health Care is bringing health insurance to the people. And within just a few weeks of opening, MVP already reports tremendous interest from a range of consumers.