With 31 million lives insured through Medicare Advantage and growing competition for switching opportunities, it is critical to find the best ways to engage shoppers during AEP. Our recent consumer insight survey delved into buyers' experience with the 2024 AEP to gain perspective and provide marketing professionals with actionable insights.
The very first season of ABC's Golden Bachelor was a smashing success. After a few years of declining viewership for the franchise, the series featuring 72-year-old Gerry Turner and suiters in their 60s and 70s marked a turnaround. The series earned accolades for its portrayal of older adults, and that's something Medicare marketers should pay attention to. Here are a few takeaways for healthcare marketing teams from Golden Bachelor.
Several co-brand MA plans – three of which were announced in the second half of 2023 – were open for enrollment during the 2024 AEP. We analyzed how these offerings were promoted in direct mail and social media and looked into how the plans fared in terms of enrollment numbers.
The Centers for Medicare & Medicaid Services (CMS) announced a Request for Information (RFI), inviting the public to provide feedback on the Medicare Advantage (MA) market. This is part of the ongoing Biden-Harris Administration effort to increase MA transparency, promote competition and improve usage of MA data. Here's what to know.
We always endeavor to stay on top of the latest trends in healthcare marketing and pass on updated best practices to readers on our blog. Throughout 2023, we've paid attention to valuable consumer insights of older adults, interesting tools for marketers and consumers alike, changing demographics of Medicare eligibles, the rise of generative AI and so much more. Take some time to get caught up on our top blogs from this past year, covering those topics and many others.
When we make marketing decisions, we like to do so with facts to support us. That's why we decided to go all in this year, launching our Consumer In Sight research team to regularly get input right from the audience itself. These surveys are a pivotal part of our collaborative, cross-team approach that is designed to continually spot new opportunities and generate innovative ideas. Check them out.
About a year ago, Media Logic's David Schultz met Dan Cerutti, CEO of Maia Care, who shared his vision for Maia, an app that provides a wide range of support for the entire caregiver team. David recently spoke with Dan about the inspiration for his company and the value Maia brings to consumers and health plans.
The world is abuzz with the prospect of generative AI, and at Media Logic, we see the tool as a very exciting development. Here are our thoughts on generative AI in marketing
The world is abuzz with the prospect of generative AI, and at Media Logic, we see the tool as a very exciting development. Here are our thoughts on generative AI in marketing.
Over the past few years, Medicare Advantage has enjoyed a surge in enrollment — surpassing Original Medicare enrollment — and currently commands nearly half of Medicare beneficiaries. Considering these trends, we took a closer look at the 2023 Annual Enrollment Period to inform creative decisions as we plan for the 2024 season.