Tag: health insurers

telehealth for medicare advantage

New CMS Rule Gives Telehealth for Medicare Advantage a Boost

Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.

tailored benefits

More Proposed Changes from CMS Would Add Tailored Benefits to Medicare Advantage Plans

There's definitely a lot of news coming from the Centers for Medicare & Medicaid Services (CMS) lately, providing greater flexibility for health insurers to design and market Medicare Advantage plans that stand out.

Making the Most of Medicare’s Open Enrollment Period (OEP)

The extended period known as Medicare Open Enrollment Period (OEP) is back! Here are a few bits of advice for health insurers and healthcare marketers to retain members during this time.

social determinants of health

5 Ways Health Insurers Are Addressing the Social Determinants of Health

Health insurers are moving beyond traditional healthcare and partnering with community- based organizations to address the social determinants of health (SDoH).

Startups are testing health plans without deductibles

Consumer Frustration with High Deductibles Prompts Some Health Insurers to Offer New Types of Plans

In response to consumer frustration with high deductibles, some health insurers are testing new approaches to coverage.

health plan communications

Medicare Advantage Plans… Your Members Want to Hear from You

A recent survey found that Medicare plans aren’t succeeding when it comes to member communications. Let’s focus on the opportunity rather than the negatives!

uber, lyft healthcare

Uber, Lyft Hope to Drive Improvements in Healthcare

Tech giants have focused their attention on disrupting healthcare. Uber and Lyft have aligned themselves with the healthcare industry to address (and hopefully solve) pending issues.

Part 4: Promoting Health and Wellness through Video Content Marketing

An investment into video content marketing is a smart choice for health insurers looking to get wellness programs off the ground and encourage adoption amongst members. Video is an easy and compelling way to communicate key messaging, teach best practices and promote healthier habits.

Part 3: Addressing Healthcare Challenges through Video Content Marketing

Whether it’s addressing headline-grabbing health crises or matters related to cost, video can be an effective way to discuss challenging topics in a clear and concise fashion, while communicating key brand messaging. Here are a few ways in which health insurers are using video to discuss topics that may be sensitive in nature.

Part 2: Improving Consumers’ Health Literacy with Video Content Marketing

In part two of our multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using video to help improve consumers’ health literacy.