Tag: health insurers

Part 3: Addressing Healthcare Challenges through Video Content Marketing

Whether it’s addressing headline-grabbing health crises or matters related to cost, video can be an effective way to discuss challenging topics in a clear and concise fashion, while communicating key brand messaging. Here are a few ways in which health insurers are using video to discuss topics that may be sensitive in nature.

Part 1: Using Video to Highlight Products & Benefits

In part one of a multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using the format to educate members and prospects about detailed products, unique benefits and essential services.

Introducing the Video Content Marketing for Health Insurers Series

Video is not just a marketing tactic for the future. It’s a powerful tool that’s here now and many marketers are already on board. Today we introduce a multi-part series highlighting how health insurers around the country are utilizing video as a marketing tool for a diverse number of purposes.

Addressable TV gives healthcare marketers more targeted health plan marketing

Addressable TV Holds Promise for Targeted Healthcare Marketing

Think of it this way: one media buy with a handful of different marketing spots. Each spot can have its own creative message, and each can target a specific household type based on factors such as age, income and a host of other criteria. Never before has this level of segmentation been possible in the television advertising ecosystem.

Health Plan Consumer Benefit Survey

Do Health Plan Marketers Know What Consumers *Really* Want?

Our survey results illustrate a gap between the benefits consumers want most and their perception about how well their health plans deliver. For example, 74% say they want a simple way to know what the costs will be before having a procedure or going to an appointment… and only 43% of them believe their health plans are doing this well.