Back in March, we wrote about how some health plans went above and beyond delivering great service to really amplify the overall customer experience. A few months later, based on lower claim totals, rising profits and policy changes, we wanted to check in on how health plans are countering revenues (and offering relief) during COVID-19.
Insights on podcasts and podcast listeners in the U.S. and considerations for healthcare marketers on the strategic role of podcasts to engage with consumers, healthcare professionals and/or current and future employees - plus a list of 10 active podcasts from healthcare organizations for inspiration.
During the COVID-19 pandemic, health insurers are taking different approaches when tackling loneliness, a social determinant of health (SDoH).
A conversation with Media Logic Founder & CEO David Schultz on health insurance marketing in the context of the recent pandemic.
Branding during a crisis is all about the appropriate response. In the case of healthcare providers and payers, in times of stress and uncertainty, responding by focusing on the customer experience is key.
For the 2020 Medicare AEP, CMS introduced a new Medicare Plan Finder (MPF) designed to streamline the overall user experience. We decided to ask an actual usual to report back to us on her thoughts when using this new tool.
Health insurers are taking different approaches when tackling loneliness, a social determinant of health (SDoH).
For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.
Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.
There's definitely a lot of news coming from the Centers for Medicare & Medicaid Services (CMS) lately, providing greater flexibility for health insurers to design and market Medicare Advantage plans that stand out.