In response to consumer frustration with high deductibles, some health insurers are testing new approaches to coverage.
A recent survey found that Medicare plans aren’t succeeding when it comes to member communications. Let’s focus on the opportunity rather than the negatives!
Tech giants have focused their attention on disrupting healthcare. Uber and Lyft have aligned themselves with the healthcare industry to address (and hopefully solve) pending issues.
An investment into video content marketing is a smart choice for health insurers looking to get wellness programs off the ground and encourage adoption amongst members. Video is an easy and compelling way to communicate key messaging, teach best practices and promote healthier habits.
Whether it’s addressing headline-grabbing health crises or matters related to cost, video can be an effective way to discuss challenging topics in a clear and concise fashion, while communicating key brand messaging. Here are a few ways in which health insurers are using video to discuss topics that may be sensitive in nature.
In part two of our multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using video to help improve consumers’ health literacy.
In part one of a multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using the format to educate members and prospects about detailed products, unique benefits and essential services.
Video is not just a marketing tactic for the future. It’s a powerful tool that’s here now and many marketers are already on board. Today we introduce a multi-part series highlighting how health insurers around the country are utilizing video as a marketing tool for a diverse number of purposes.
Think of it this way: one media buy with a handful of different marketing spots. Each spot can have its own creative message, and each can target a specific household type based on factors such as age, income and a host of other criteria. Never before has this level of segmentation been possible in the television advertising ecosystem.
Our survey results illustrate a gap between the benefits consumers want most and their perception about how well their health plans deliver. For example, 74% say they want a simple way to know what the costs will be before having a procedure or going to an appointment… and only 43% of them believe their health plans are doing this well.