A conversation with Media Logic Founder & CEO David Schultz on health insurance marketing in the context of the recent pandemic.
Branding during a crisis is all about the appropriate response. In the case of healthcare providers and payers, in times of stress and uncertainty, responding by focusing on the customer experience is key.
For the 2020 Medicare AEP, CMS introduced a new Medicare Plan Finder (MPF) designed to streamline the overall user experience. We decided to ask an actual usual to report back to us on her thoughts when using this new tool.
Health insurers are taking different approaches when tackling loneliness, a social determinant of health (SDoH).
For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.
Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.
There's definitely a lot of news coming from the Centers for Medicare & Medicaid Services (CMS) lately, providing greater flexibility for health insurers to design and market Medicare Advantage plans that stand out.
The extended period known as Medicare Open Enrollment Period (OEP) is back! Here are a few bits of advice for health insurers and healthcare marketers to retain members during this time.
Health insurers are moving beyond traditional healthcare and partnering with community- based organizations to address the social determinants of health (SDoH).
In response to consumer frustration with high deductibles, some health insurers are testing new approaches to coverage.