QR codes are making a comeback, appearing everywhere from restaurants to print ads and beyond. We've seen QR codes serving several different functions in Medicare direct mail marketing. We provide some examples and QR code best practices.
The concept of a digital front door – in which an AI-driven triage would steer consumers to the best possible care option before they set foot in an actual hospital, urgent care or doctor's office – promises the "win-win-win" of better patient outcomes, lower costs and an improved consumer experience.
Medicare marketing professionals know, it's not just “age-in” anymore, making it challenging to target valuable New-to-Medicare consumers. Here are a few examples of New-to-Medicare marketing campaigns from Media Logic.
Medicare Medical Savings Account (MSA), a type of Medicare Advantage plan that combines a high-deductible health plan (HDHP) with a medical savings account have been around for 12 years. Current enrollment is low, but will these plans ever receive meaningful growth and penetration?
In the insurance industry, constant change is actually the norm. Here are a few examples of recent insurance branding campaigns from Media Logic.
During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.
Responding to new market opportunities in Vermont, Media Logic recently developed a multimedia campaign for MVP Health Care that included everything from TV and radio ads, to print, DM, paid search, and more.
With a refreshed brand, added benefits, and a new $0 premium plan option, MVP’s 2017 Medicare choices gave the leading health insurer a lot to talk about.
Media Logic recently partnered with MVP Health Care to reinvent their website, or rather, websites, as the large-scale effort actually involved the integration of three separate web properties.
For MVP Health Care, the 2016 fall campaign also marked the launch of an important brand refresh. Working with the leading regional health insurer, Media Logic evolved MVP’s look, tone and feel, and applied it to an integrated array of TV, outdoor, online and more.