Tag: MVP Health Care

Insurance Branding

Successful Insurance Branding Strategies: See the Campaigns

In the insurance industry, constant change is actually the norm. Here are a few examples of recent insurance branding campaigns from Media Logic.

Medicare Annual Enrollment Period (AEP) Marketing Strategies

Successful Medicare Annual Enrollment Period (AEP) Marketing Strategies: See the Campaigns

During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.

MVP Health Care Speaks Directly to Vermont

Responding to new market opportunities in Vermont, Media Logic recently developed a multimedia campaign for MVP Health Care that included everything from TV and radio ads, to print, DM, paid search, and more.

MVP Plays Up $0 Premium

With a refreshed brand, added benefits, and a new $0 premium plan option, MVP’s 2017 Medicare choices gave the leading health insurer a lot to talk about.

Helping MVP Reinvent Their Approach to the Web

Media Logic recently partnered with MVP Health Care to reinvent their website, or rather, websites, as the large-scale effort actually involved the integration of three separate web properties.

MVP Gets Personal about Health Insurance

For MVP Health Care, the 2016 fall campaign also marked the launch of an important brand refresh. Working with the leading regional health insurer, Media Logic evolved MVP’s look, tone and feel, and applied it to an integrated array of TV, outdoor, online and more.

Integrated Marketing Campaign Prepares Customers for Health Plan Name Change

Once Hudson Health Plan officially became MVP at the first of this year, the company needed a way to continue the goodwill while marking the official name change.

Media Logic Client Spotlight: MVP Health Care

Attention Healthcare Shoppers: MVP is Open… at the Mall

With help from Media Logic, MVP Health Care is bringing health insurance to the people. And within just a few weeks of opening, MVP already reports tremendous interest from a range of consumers.

healthcare brand campaign open enrollment

Media Logic Helps MVP Health Care Launch Brand Campaign During Open Enrollment

As part of MVP Health Care’s latest brand campaign, Media Logic recently created several television commercials and billboards to coincide with the health plan’s marketing strategy for open enrollment.

social promotions in healthcare to build brand awareness

Community Contests and Health Plans: Building Awareness through Social Promotions

How do you create synergy between pursuing a corporate mission and creating powerful grassroots awareness for your health plan? If you’re MVP Health Care, you drive momentum for your direct-to-consumer efforts with a social promotion that leverages consumer passion for community causes.