Back to blog

MVP Gets Personal about Health Insurance

• Author:

MVP Gets Personal about Health Insurance

For MVP Health Care, the 2016 fall campaign also marked the launch of an important brand refresh. Working with the leading regional health insurer, Media Logic evolved MVP’s look, tone and feel, and applied it to an integrated array of TV, outdoor, online and more – putting forth the reassuring vision of health insurance…the way it should be.

Underscoring MVP’s commitment to personal service, this year’s fall campaign also showcased the company’s innovative new Virtual Doctor Visits, helping to lay the foundation for future benefit and service developments that will further differentiate MVP from other insurers in the market.

Here’s a look at this year’s campaign:

Tags: , , ,

Related Stories


Social media can sometimes feel more like outbound telemarketing. Sure, clients get to approve a script and listen in on calls, but they cannot predict the words that will come out of every customer’s mouth when an agent gets on that call. And worse, the whole world can see this conversation AND there is a written record of it.