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MVP Plays Up $0 Premium

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MVP Plays Up $0 Premium

With a refreshed brand, added benefits, and a new $0 premium plan option, MVP’s 2017 Medicare choices gave the leading health insurer a lot to talk about.

Media Logic developed 60 and 30 second TV spots centered around the $0 message – using a lighthearted approach that helped illustrate the appeal of MVP’s Medicare Advantage plans (including a new telemedicine benefit) to a wide audience.

The campaign also included targeted DM pieces with messaging and product focus fine-tuned for each market that used unique tracking mechanisms with each component, which should provide a wealth of data to leverage for next year’s efforts.

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