While many financial institutions attempt to market life stage banking products/services and implement effective migration strategies we haven’t seen any do so as clearly and effectively – or in such a “productified” way – as Bank of America.
Discover has a killer acquisition mail strategy. It tests offers, formats, colors, charts, Johnson boxes, copy and hard-working vs. more creative approaches. You name it; Discover tests it.
These examples from Chase, American Express and Citibank demonstrate how financial services brands can use Instagram to support both their value proposition and the platform's mission.
We are smitten with “Discover Freeze it” not only because it is a useful and welcomed credit card feature providing an enhanced sense of card security – easy, quick and controllable by cardholder – but also because the marketing and advertising is just so well done.
The #forthefun campaign gives Chase Freedom a personality boost while still focusing on its value prop: the juxtaposition of the card’s utility (“the card is for the essentials”) with the card’s end benefit (“the cash back is for the fun”).
The welcome kit for Citi's Double Cash Card adheres to just about every EMOB best practice Media Logic preaches.
In 2011 and 2012 banner ad response rates averaged only 0.1 percent. In other words, 99.9 percent of banner ads generated no measurable response. These results can be blamed on banner blindness – a phenomenon in which web users consciously, or subconsciously, ignore display banners ads.
A quick look at the product launch DM for Citi's Double Cash Back Card intrigues us, but also leaves us with some ambiguity. Here's what we like and what we think could be improved...
Every marketer knows that Millennials are a critical segment. They are highly coveted, highly researched and highly targeted. But really – enough about them. What about Generation X? Why are they so often overlooked?
In a recent review of J.D. Power’s Banking Blog, we came across two posts – along with supporting data from its 2014 credit card and retail banking studies – that we found relevant to our work and to the business goals of our financial services clients. We thought they were worth sharing.