Author: Nicole Johnson

fintech marketing strategies for banks

Spilling the Tea: Fintech and Bank Marketing Envy

Banks and fintechs vie for the same users but play off different strengths. But what if they could work together to harness their full potential? We've outlined six fintech marketing practices traditional FIs may want to borrow.

marketing secret credit card pffers

Tips for Marketing “Secret” Credit Card Benefits

Just like secret menus, under-the-radar credit card offers drive loyalty and engagement by leveraging consumer desire for exclusive access. But how do issuers get the most out of promoting them? We've outlined best practices for marketing these secret perks.

Chase branch opening strategy

Chase Bank’s Gambit: Branch Openings in 2020 and Beyond

As part of a review of how Chase's new branches fit into the overall state of U.S. branch openings, we offer a tour of one of the brand's first enhanced branches, with modern design, collaborative spaces and access to "Chase Chats" on financial health.