Author: Nicole Johnson

Bank of America life stage marketing

Bank of America Turns Life Stage Into a Product

While many financial institutions attempt to market life stage banking products/services and implement effective migration strategies we haven’t seen any do so as clearly and effectively – or in such a “productified” way – as Bank of America.

Discover is at

Discover Is at “it” Again

We are smitten with “Discover Freeze it” not only because it is a useful and welcomed credit card feature providing an enhanced sense of card security – easy, quick and controllable by cardholder – but also because the marketing and advertising is just so well done.

Chase Freedom – #forthefun

The #forthefun campaign gives Chase Freedom a personality boost while still focusing on its value prop: the juxtaposition of the card’s utility (“the card is for the essentials”) with the card’s end benefit (“the cash back is for the fun”).

combat banner blindness and get your banner ad seen

Combat Banner Blindness and Get Your Banner Ads Seen

In 2011 and 2012 banner ad response rates averaged only 0.1 percent. In other words, 99.9 percent of banner ads generated no measurable response. These results can be blamed on banner blindness – a phenomenon in which web users consciously, or subconsciously, ignore display banners ads.

Gen Xers and the Middle Child Syndrome

Every marketer knows that Millennials are a critical segment. They are highly coveted, highly researched and highly targeted. But really – enough about them. What about Generation X? Why are they so often overlooked?