Based on findings from PYMNTS, Media Logic’s financial services team has identified ways payment providers can support SMBs as they respond to digital shopping trends and more effectively market payments to consumers.
Just like secret menus, under-the-radar credit card offers drive loyalty and engagement by leveraging consumer desire for exclusive access. But how do issuers get the most out of promoting them? We've outlined best practices for marketing these secret perks.
Travel and dining – categories at the core of CSP’s value proposition – have taken a huge hit. Here, we take a look at how Chase has adapted as demonstrated by modifications in its direct mail messaging.
"Buy Now, Pay Later" marketing can create opportunities for credit card issuers to compete with fintech brands offering installment options at POS. These best practices from our financial services marketing team can get you started.
As part of a review of how Chase's new branches fit into the overall state of U.S. branch openings, we offer a tour of one of the brand's first enhanced branches, with modern design, collaborative spaces and access to "Chase Chats" on financial health.
The current environment supports debit growth - including prepaid products - over credit. We take note of changes to prepaid card product marketing including key observations and thoughts from a marketing perspective.
With examples from Mintel and research from McKinsey, we show how top financial brands are repositioning credit products to better connect with consumers.
Research shows that co-brand programs are struggling to demonstrate relevancy of rewards. See what the data, including insights from the grocery sector, can teach us about bolstering loyalty.
Based on Auriemma Group research, these marketing tactics for card issuers may help boost second card in wallet use and elevate cardholder communications.
Our team agrees that marketers should explore these strategies from Mintel in B2C campaigns and, to that end, we are building upon the Mintel findings by sharing insights from Media Logic’s experience.