Author: Nicole Johnson

Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.

Banks and fintechs vie for the same users but play off different strengths. But what if they could work together to harness their full potential? We've outlined six fintech marketing practices traditional FIs may want to borrow.

We've spotted three key financial services direct mail marketing trends that are supported by our work in the industry and analyses of consumer data: how much direct mail is in-market, which direct mail package formats are preferred and how direct mail is responding to consumer adoption of the USPS Informed Delivery service.

It’s no coincidence that both Chase and American Express rolled out premium card product enhancements this summer. Here’s a look at marketing that reflects possible motivation and strategy from these issuers.

Bitcoin trading platform BlockFi entered the competitive rewards credit card scene in an unexpected way. Here's a look at what brands can learn about product launches from the approach.

See how Chase Sapphire Preferred video ads help the brand's messaging stand out amidst a pandemic-related increase in digital marketing.

Based on findings from PYMNTS, Media Logic’s financial services team has identified ways payment providers can support SMBs as they respond to digital shopping trends and more effectively market payments to consumers.

Just like secret menus, under-the-radar credit card offers drive loyalty and engagement by leveraging consumer desire for exclusive access. But how do issuers get the most out of promoting them? We've outlined best practices for marketing these secret perks.

Travel and dining – categories at the core of CSP’s value proposition – have taken a huge hit. Here, we take a look at how Chase has adapted as demonstrated by modifications in its direct mail messaging.

"Buy Now, Pay Later" marketing can create opportunities for credit card issuers to compete with fintech brands offering installment options at POS. These best practices from our financial services marketing team can get you started.