How Millennials’ Analog Revival Is Reshaping Financial Services Marketing
Despite being labeled as “digital natives,” Millennials are increasingly seeking a return to physical, analog experiences- a cultural shift that has significant implications for financial services marketing.
In the following presentation, Media Logic’s team explores a counterintuitive trend: the generation that grew up with smartphones is now actively pulling back from digital saturation. The average person spends 6 hours and 40 minutes on their screen daily, according to DemandSage, and 78% of Millennials wish they could disconnect more easily, eMarketer reports.
This shift is reshaping consumer behavior across industries. From vinyl records and film cameras to cash envelope budgeting, Millennials are seeking tangible, emotional connections in an increasingly digital world. Listen to the full presentation audio to discover how your financial services brand can capitalize on this analog revival and build stronger connections with Millennial customers.
