Tag: digital marketing strategy

digital wallet marketing

Marketing Best Practices to Drive Digital Top of Wallet Status

With 4X higher spend on default cards and dramatic growth in digital wallets, there’s a clear opportunity for FIs to incentivize customers to designate their cards as the default in mobile wallets. Here, we’ve outlined marketing best practices that can help with messaging and communications to encourage this action.

insights for marketing to seniors

3 Insights for Effectively Marketing to Seniors

Our 2018 Senior Media Habits Study revealed that senior media habits are not only evolving, but are diverse. Based on responses to our study, we recognized opportunities for effectively marketing to the senior segment, and we have a few insights that can help.

2018 Senior Media Habits Survey

Senior Media Preferences Are Evolving

Targeting the 65+ audience requires an integrated, diverse media approach. Use results from Media Logic’s 2018 Media Habits Study to optimize channel selection and reach current and potential customers effectively.

Your Digital Ads May Not Be Liked

Whether your customers and prospects are viewing your advertising on desktop or on mobile, a recent study showed certain online ad formats are not well received (to put it mildly). It makes use of digital advertising best practices extremely important.

Statistics on digital advertising growth for digital marketing strategies

Get Ready for the Digital Advertising Boom

You already know how important digital is within the mix of financial services marketing channels. With resources like eMarketer substantiating that digital advertising will continue to grow and take dollars from other areas, like direct mail, staying on top of digital strategies is more important than ever.

combat banner blindness and get your banner ad seen

Combat Banner Blindness and Get Your Banner Ads Seen

In 2011 and 2012 banner ad response rates averaged only 0.1 percent. In other words, 99.9 percent of banner ads generated no measurable response. These results can be blamed on banner blindness – a phenomenon in which web users consciously, or subconsciously, ignore display banners ads.