Our 2018 Senior Media Habits Study revealed that senior media habits are not only evolving, but are diverse. Based on responses to our study, we recognized opportunities for effectively marketing to the senior segment, and we have a few insights that can help.
Targeting the 65+ audience requires an integrated, diverse media approach. Use results from Media Logic’s 2018 Media Habits Study to optimize channel selection and reach current and potential customers effectively.
Whether your customers and prospects are viewing your advertising on desktop or on mobile, a recent study showed certain online ad formats are not well received (to put it mildly). It makes use of digital advertising best practices extremely important.
Among the options available to digital marketers are two very similarly named tactics: retargeting and remarketing. In practice, some treat them as if they are the same, but they are probably more different than alike.
You already know how important digital is within the mix of financial services marketing channels. With resources like eMarketer substantiating that digital advertising will continue to grow and take dollars from other areas, like direct mail, staying on top of digital strategies is more important than ever.
In 2011 and 2012 banner ad response rates averaged only 0.1 percent. In other words, 99.9 percent of banner ads generated no measurable response. These results can be blamed on banner blindness – a phenomenon in which web users consciously, or subconsciously, ignore display banners ads.