Develop a plan for the evolution of consumer preferences by understanding millennials’ life values and developing a plan that accounts for areas of overlap and divergence with what matters to Generation Z.
Newly-minted millennial executives are bringing their personal values to work with them and they’re not interested in business-to-business-as-usual. Here are 6 pointers to help you connect with them.
As you prepare for a productive 2020 full of tried-and-true approaches and a healthy dose of fresh opportunities, we hope our Top 10 financial services marketing blog posts can be both instructive and inspirational.
Media Logic's financial services marketing experts dig into a new white paper with statistics and insights that can help banks and credit unions grow their credit card portfolios with Millennial consumers.
A recent survey reminds us that Millennials think differently about healthcare than other generations. As such, healthcare marketers need to thinking differently when trying to reach this influential group.
With marketing that is consistent, compelling and relatable – particularly among its Millennial cardmembers– Amex brings high focus and a big investment to “Pay It Plan It,” which allows Amex cardmembers to designate purchases of all sizes for payment in new ways and with greater control.
Earning Millennial hotel loyalty can be a challenge. Here's why it's worth it... and how your hotel co-brand can engage this critical audience.
In addition to noting some ground rules about Millennial marketing – like “avoid gimmicks and lengthy sales pitches” – this Millennial Marketing Showcase identifies some positive steps financial services brands are taking to reach this important audience.
Healthcare marketers are instrumental in understanding the relationship between Millennials and their needs. Once marketers understand this, they can effectively communicate how their plan offerings best answer to this generation’s health and financial needs. A viral piece from the Huffington Post details more about the misunderstanding of this audience.
Viral HuffPost content on Millennials’ finances has lots to teach financial services marketers.