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Interactive video showcases online tool for small business.

Santander Business Banking needed a sales tool that could work as part of a presentation or as a standalone – quickly communicating the benefits of online banking. To address this challenge, Media Logic developed a flexible, interactive video solution.

The video gives Santander the ability to quickly showcase the benefits and functionality of the online banking portal, and the “chapter-based” presentation format allows it to be easily updated when new benefits are added. Available in a full narrative or as a segmented version with stop-and-start functionality, this versatile video sales tool is helping Santander increase enrollment and usage of their Business Online Banking portal.

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Samaritan Health Plans

Medicare AEP campaign highlights insurer’s commitment to region.

Samaritan Health Plans is the only local choice for people in select regions of Oregon.

HAP

B2B marketing touts health plans for employer groups.

With revitalized B2B product offerings and attractive pricing, HAP saw an opportunity to expand its market share in Michigan’s group health plan market – and they tapped Media Logic to help maximize results.

See our latest posts.

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Enrolling in Medicare is a significant milestone for older adults, but the process often feels overwhelming due to the complexity of choices, cost considerations and changing regulations. Our second annual NTM survey looks at what truly matters to consumers just entering Medicare, and how those insights can impact marketing strategies. Responses from adults ages 64-68 highlighted the importance of clear, digestible educational resources and direct support from plan reps and brokers. Check out all of our findings.

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Reaching Zillennials: How Financial Brands Are Leveraging Social Media

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Picture a stereotypical Millennial. What comes to mind? We’re thinking skinny jeans, side hair parts, iPods and MySpace accounts. Now, think of a Gen Z’er, bopping to TikTok dances, scrolling on their iPhone and sporting the baggy jeans. These two generations may feel like separate demographics, but there is a population that straddles them. They’re […]

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