Tag: rewards programs

Capital One Walmart credit card marketing

How Capital One and Walmart Encourage New Card Migration and Usage

When Walmart and Capital One partnered to create the new Capital One Walmart Rewards Credit Card, they did a great job of keeping the marketing simple. We were pretty impressed with the clean and clear materials designed to help with migration, acquisition and EMOB communications.

Can credit card rewards sustain the customer relationship?

Can Rewards Sustain a Customer Relationship?

With deep market saturation, continual launch of new programs and reinvention of existing programs, there is a high degree of churn and upward pressure on brands' credit card reward programs. However, these marketing communications create opportunities to build customer loyalty.

Apply new thinking to financial services mobile marketing and customer loyalty

7 Questions to Ask as You Expand Mobile Marketing and Loyalty Programs in 2017

As mobile and loyalty both continue to gain momentum through 2017, they’ll require fresh thinking from brands, including financial services companies. We agree with Social Times: “The strategy needs to go beyond just having an application or a stagnant loyalty program.” Thinking on other marketing fronts – such as social media and personalization – must evolve, as well.

Summary of Wells Fargo Cash Wise Visa Card benefits

Wells Fargo Debuts the Cash Wise Visa

Informed by consumer survey insights that show cash rewards are likely to influence spending, Wells Fargo has introduced a new cash back Visa credit card with unlimited 1.5% cash rewards.