Tag: Mastercard

experiential marketing campaign for Mastercard

With PRICELESS Culinary Collective, Mastercard Goes All-In on Experiential Marketing

Mastercard is clearly trying to create buzz -- and FOMO -- among specific customer segments. The PRICELESS experiential marketing effort signals to global travelers and foodies – including *aspirational* globe trotters and culinary adventurers – that Mastercard knows who they are, knows what they want and knows how to bring it to them.

Transit to play a role in adoption of tap-to-pay

NYC Public Transit to Go Contactless, Push U.S. Adoption of Tap to Pay

The news that commuters using New York City Metropolitan Transportation Authority (MTA) subways and buses will soon be able to “tap a contactless bank card or their mobile wallet at turnstiles” inspired CNBC to declare that "a world without cash is coming soon."

American Express, Visa and Mastercard Use Sponsorships to Promote Contactless Cards

We’re seeing financial services brands leverage major sponsorships in pursuit of specific business objectives. For example, Visa, Amex and Mastercard recently activated their sponsorships of premium events to increase trial and use of contactless payments.

Financial Services Brands Test Out Content Marketing Trends

Financial institutions are becoming more willing to creatively explore popular topics & platforms in their marketing strategies.

Music Takes Center Stage in Financial Services (Content) Marketing

Savvy 21st century consumers are pretty “hip to” most marketing tactics. As we’re all well aware, they don’t want to feel “marketed to.” Instead, companies want to engage with consumers; they want existing customers and prospects to experience their brands. For many, including financial services brands, music is the perfect vehicle to make that happen.

At-a-Glance: MasterCard Is Serious About Social Monitoring

Many brands realize the importance of monitoring social media conversations to watch for customer issues, track sentiment and gather insights. In the financial services field, MasterCard seems to be leading the way with its global and around-the-clock “conversation suite,” as recently profiled by both Digiday and The Financial Brand.