Tag: Mastercard

Apple credit card marketing

Apple Bucks Credit Card Marketing Best Practices

We have been watching with interest how Apple is (and, more importantly, is not) using card marketing best practices to sell its newest product. It offers a good case study in how a beloved brand can use its clout to break from a traditional approach.

Music Takes Center Stage in Financial Services (Content) Marketing

Savvy 21st century consumers are pretty “hip to” most marketing tactics. As we’re all well aware, they don’t want to feel “marketed to.” Instead, companies want to engage with consumers; they want existing customers and prospects to experience their brands. For many, including financial services brands, music is the perfect vehicle to make that happen.

At-a-Glance: MasterCard Is Serious About Social Monitoring

Many brands realize the importance of monitoring social media conversations to watch for customer issues, track sentiment and gather insights. In the financial services field, MasterCard seems to be leading the way with its global and around-the-clock “conversation suite,” as recently profiled by both Digiday and The Financial Brand.