While some of us are still processing 2020, it's hard to believe that 2021 is coming to a close! A look at our top healthcare marketing blogs from the last 12 months reveals marketers' keen interest in marketing content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic.
A key piece of value-based care is primary care, which is especially important for the senior segment. We found several examples of what payers and providers are doing to innovate and improve primary care for seniors.
The COVID-19 pandemic has put a spotlight on telemedicine. Telemedicine providers and healthcare marketers can work together to strategically take steps to grow and sustain patient engagement.
With mental healthcare services in high demand, now’s the time to scale up systems to engage members with telemental services.
During the COVID-19 pandemic, health insurers are taking different approaches when tackling loneliness, a social determinant of health (SDoH).
A conversation with Media Logic Founder & CEO David Schultz on health insurance marketing in the context of the recent pandemic.
Marketing in times of crisis? The question of whether it is appropriate can have multiple answers. Understanding and planning for the impact on your overall brand, both in the short term and long term, should be explored.
We continue to see Medicare Advantage insurers offer new dual-eligible special needs plans (D-SNPs). We examined creative samples from D-SNP plans with significant YoY enrollment gains following the 2020 Medicare Open Enrollment Period (AEP).
It can be challenging for healthcare marketers to reach the 12 million people who have both Medicare and Medicaid. Here are some tips on how to connect with dual-eligibles, often referred to as "Duals."
If you enjoy fun, curated newsletters like theSkimm, Morning Brew and The Hustle, then you're in luck! Media Logic is launching a monthly one for healthcare marketing pros.