FNBO’s Cashology is part content marketing strategy (with a designated section on the bank’s blog) and part online community (with a dedicated Facebook Group), with the latter adding a key engagement component.
Our list of over 20 active financial services podcasts, plus considerations for banks and credit unions that want to use the extremely popular medium to engage customers and prospects.
TikTok's popularity with GenZ consumers provides marketers with a snapshot into how members of GenZ express themselves and what they are passionate about.
Facebook's first-ever Super Bowl ad focused on Groups. This should tell financial services marketers to think about a Facebook Groups marketing strategy if you haven't already.
As you prepare for a productive 2020 full of tried-and-true approaches and a healthy dose of fresh opportunities, we hope our Top 10 financial services marketing blog posts can be both instructive and inspirational.
To incorporate recent trends into their Instagram strategies, FS brands must remember that bigger isn’t always better. Instead, FIs should strive for authenticity and engagement. In addition, staying on top of current metrics can help content marketing teams ground their efforts in what’s valued most on each platform.
See why financial brands are incorporating video into their content strategies and get recent examples of social media videos from Chase that demonstrate how the approach to social content can be adopted by banks and credit unions of any size.
Twitter chats hosted regularly by Tangerine Bank and Experian are strong examples of how FS brands can pursue thought leadership and establish connections with consumers by putting their expertise into a format that works for and engages a social media audience.
When done well, digital, self-serve financial education materials can improve customers' financial wellness, build consumer affinity for the brand and set the brand apart from its competitors. Here are some recent examples from top FIs!
If you imagine a strategy for 2019 that hits the trifecta -- it builds relationships, it provides customers with clear value *and* it offers measurable ROI -- there’s a good chance that winning strategy is a content marketing strategy.