Tag: financial services content marketing

Examples of social media videos from Chase

You Don’t Have to Be a Big Bank to “Chase” This Video Strategy

See why financial brands are incorporating video into their content strategies and get recent examples of social media videos from Chase that demonstrate how the approach to social content can be adopted by banks and credit unions of any size.

financial services Twitter chat examples

Twitter Chats for Financial Brands Offer Consumer Education and Engagement

Twitter chats hosted regularly by Tangerine Bank and Experian are strong examples of how FS brands can pursue thought leadership and establish connections with consumers by putting their expertise into a format that works for and engages a social media audience.

Examples of financial education content from banks

Financial Education Content Can Enhance Customer Loyalty

When done well, digital, self-serve financial education materials can improve customers' financial wellness, build consumer affinity for the brand and set the brand apart from its competitors. Here are some recent examples from top FIs!

how financial services content marketing works

How Financial Services Content Marketing Creates Value

If you imagine a strategy for 2019 that hits the trifecta -- it builds relationships, it provides customers with clear value *and* it offers measurable ROI -- there’s a good chance that winning strategy is a content marketing strategy.

marketing pay it plan it to Amex Millennial cardmembers

Amex Gives Millennials (and Others) Payment Choice With Pay It Plan It

With marketing that is consistent, compelling and relatable – particularly among its Millennial cardmembers– Amex brings high focus and a big investment to “Pay It Plan It,” which allows Amex cardmembers to designate purchases of all sizes for payment in new ways and with greater control.

Top financial services marketing blog posts for 2018

Media Logic’s Top 10 Financial Services Marketing Blog Posts of 2018

A chance to take another look at key perspectives from Media Logic’s financial services marketing experts! We think our most popular posts from 2018 will inspire you to ask more of your upcoming marketing campaigns and explore new opportunities in the coming year.

Examples of financial services influencer marketing on Instagram

How Financial Services Influencer Marketing Strives for Authenticity on Instagram

Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.

financial services marketing for millennials

What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future

Viral HuffPost content on Millennials’ finances has lots to teach financial services marketers.

Marketers Take Out the Rally Towels for Consumer Financial Education

Financial education efforts not only benefit consumers, but they also make strategic marketing sense. See what top brands are doing on a scale from low-key (conversation) to rally towel (“concert” tour)!

Financial Services Brands Test Out Content Marketing Trends

Financial institutions are becoming more willing to creatively explore popular topics & platforms in their marketing strategies.