The popularity of financial education content from "finfluencers" offers important clues for crews at banks and credit unions who want their own content marketing to be successful.
This overview from our Emerging Media Team answers some of the early questions about Clubhouse. It features a brief background, notes about what differentiates Clubhouse, consideration for its financial services marketing potential and starter recommendations for financial brands.
If you’re not using blog posts to meet your customers’ needs in a way that’s unique to your brand, you’re missing an opportunity. See how one example of financial education content from Umpqua gets it right.
FNBO’s Cashology is part content marketing strategy (with a designated section on the bank’s blog) and part online community (with a dedicated Facebook Group), with the latter adding a key engagement component.
Our list of over 20 active financial services podcasts, plus considerations for banks and credit unions that want to use the extremely popular medium to engage customers and prospects.
TikTok's popularity with GenZ consumers provides marketers with a snapshot into how members of GenZ express themselves and what they are passionate about.
Facebook's first-ever Super Bowl ad focused on Groups. This should tell financial services marketers to think about a Facebook Groups marketing strategy if you haven't already.
As you prepare for a productive 2020 full of tried-and-true approaches and a healthy dose of fresh opportunities, we hope our Top 10 financial services marketing blog posts can be both instructive and inspirational.
To incorporate recent trends into their Instagram strategies, FS brands must remember that bigger isn’t always better. Instead, FIs should strive for authenticity and engagement. In addition, staying on top of current metrics can help content marketing teams ground their efforts in what’s valued most on each platform.
See why financial brands are incorporating video into their content strategies and get recent examples of social media videos from Chase that demonstrate how the approach to social content can be adopted by banks and credit unions of any size.