Customer perceptions about credit card communications are likely a source of dissatisfaction, says JD Power. Here's what we found!
Reviewing credit card offers for this unique back-to-school season, we discovered that many marketing efforts reflected findings from a Deloitte survey on consumer habits.
COVID has caused spikes in traffic to ATMs and drive-up tellers. Some FIs are actively marketing the options, which may impact retail banking going forward.
As those seeking unemployment benefits experience delays due, in part, to supply chain issues in card manufacturing, U.S. Bank communicates to cardholders.
While credit unions may need to rethink plans for 2020, they also have new opportunities to communicate with their members and offer new solutions. In fact, one opportunity in particular may be poised to gain traction during the economic upheaval: voice assistant banking.
We have been watching with interest how Apple is (and, more importantly, is not) using card marketing best practices to sell its newest product. It offers a good case study in how a beloved brand can use its clout to break from a traditional approach.
Mastercard is clearly trying to create buzz -- and FOMO -- among specific customer segments. The PRICELESS experiential marketing effort signals to global travelers and foodies – including *aspirational* globe trotters and culinary adventurers – that Mastercard knows who they are, knows what they want and knows how to bring it to them.
USAA Labs appears to be doing some really good work. However, the brand is not doing a good job at marketing its own product, representing a missed opportunity to harness customer interest and advocacy.
The financial services industry has seen a long line of “disruptors” emerge in the last decade. Often created by and for the Millennial market, these app-based payment and banking brands seek to simplify and streamline “traditional” banking products. These companies are not only providing alternatives for a generation that doesn't really trust big banks but also figuring out how to evolve with the changing needs of their loyal users.
Recent offers -- including partner discounts and rewards points bonuses that are easy for customers to earn -- make it clear that Chase wants its cardholders to not only *get* Chase Pay but actually *use* it.