Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.
The new campaign from American Express embraces the history of the brand while breaking from a long tradition of celebrity endorsements. In this execution, instead of seeing Tina Fey at the center (literally) of the spots, we see customers. Importantly, Amex embraces both consumer and business products with the dual-purpose tag line “Don’t Do Business / Live Life Without It.”
Banks spent many years supporting development of Zelle but only recently began a major push to integrate and promote it.
Co-brand credit cards are supposed to be extensions of the master brand. It’s considered best practice to integrate elements all while creating a distinct product that consumers will want to use “off brand.” Amtrak excels at this in ways we don't always see.
The Wall Street Journal recently reported that credit scores have reached a record high and that “the average credit score nationwide hit 700 in April.” We make a few guesses about what that means for payment cards and card marketers.
Cardless ATMs are among those “banking innovations” that have been long-touted, but so far failed to break though. However, with Bank of America, Chase and Wells Fargo all making strong pushes to adopt this, 2017 could be the year of change.
When we look at three landing pages we see a certain amount of “keeping up with the Joneses” at play in the marketing. It's smart marketing to give your customers options, and that is exactly what these issuers are doing.
Bank websites with responsive design improve the customer experience, so when M&T relaunched its website, it heavily promoted that the new site "works across devices." We like this approach: regional banks not only need to provide excellent service but also show customers they can compete with top banks.
One effective strategy to help discourage card switching is to encourage “sticky behavior,” or card usage that requires effort on the cardholder’s part to change in the future. Types of sticky behavior include automatic bill payments, online purchase platforms and mobile wallets and apps.
Although the unique features of the Regions Now Card may appeal to Millennials, the prepaid card's marketing misses that opportunity and leads with its more common benefits instead.