Author: Fred Ulrich

Apple credit card marketing

Apple Bucks Credit Card Marketing Best Practices

We have been watching with interest how Apple is (and, more importantly, is not) using card marketing best practices to sell its newest product. It offers a good case study in how a beloved brand can use its clout to break from a traditional approach.

the adulting of Millennial financial apps

Venmo, Chime and the Adulting of Millennial Financial Apps

The financial services industry has seen a long line of “disruptors” emerge in the last decade. Often created by and for the Millennial market, these app-based payment and banking brands seek to simplify and streamline “traditional” banking products. These companies are not only providing alternatives for a generation that doesn't really trust big banks but also figuring out how to evolve with the changing needs of their loyal users.