If you imagine a strategy for 2019 that hits the trifecta -- it builds relationships, it provides customers with clear value *and* it offers measurable ROI -- there’s a good chance that winning strategy is a content marketing strategy.
Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.
When it comes to current messaging, most FIs promote Alexa skills and proprietary chatbots as convenient ways to access basic account information and conduct simple transactions, but in the future we’re likely to see greater emphasis on customer relationships and consumer engagement.
Although traditional, leading commercial card issuers still dominate, Mercator says smaller issuers will see a positive share shift. Media Logic’s financial marketing experts have developed a list of commercial payment marketing tips to help you prepare your commercial card product for this opportunity.
Viral HuffPost content on Millennials’ finances has lots to teach financial services marketers.
Financial education efforts not only benefit consumers, but they also make strategic marketing sense. See what top brands are doing on a scale from low-key (conversation) to rally towel (“concert” tour)!
Financial institutions are becoming more willing to creatively explore popular topics & platforms in their marketing strategies.
We looked at social media profiles of some top banks to see what brand followers find most engaging. Hopefully, seeing what they’re doing will help you identify your own brand’s sweet spot.
Millennials understand that branded content is still marketing, but if anything can bridge that trust gap, this readers-first, consumers-second approach from Chase and theSkimm stands a really good chance.
An investment into video content marketing is a smart choice for health insurers looking to get wellness programs off the ground and encourage adoption amongst members. Video is an easy and compelling way to communicate key messaging, teach best practices and promote healthier habits.