Author: Carolee Bennett

The importance of an EMOB strategy

The Importance of an Early Month on Book (EMOB) Strategy

Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!

financial services Twitter chat examples

Twitter Chats for Financial Brands Offer Consumer Education and Engagement

Twitter chats hosted regularly by Tangerine Bank and Experian are strong examples of how FS brands can pursue thought leadership and establish connections with consumers by putting their expertise into a format that works for and engages a social media audience.

Transit to play a role in adoption of tap-to-pay

NYC Public Transit to Go Contactless, Push U.S. Adoption of Tap to Pay

The news that commuters using New York City Metropolitan Transportation Authority (MTA) subways and buses will soon be able to “tap a contactless bank card or their mobile wallet at turnstiles” inspired CNBC to declare that "a world without cash is coming soon."

Examples of financial education content from banks

Financial Education Content Can Enhance Customer Loyalty

When done well, digital, self-serve financial education materials can improve customers' financial wellness, build consumer affinity for the brand and set the brand apart from its competitors. Here are some recent examples from top FIs!

how financial services content marketing works

How Financial Services Content Marketing Creates Value

If you imagine a strategy for 2019 that hits the trifecta -- it builds relationships, it provides customers with clear value *and* it offers measurable ROI -- there’s a good chance that winning strategy is a content marketing strategy.

Examples of financial services influencer marketing on Instagram

How Financial Services Influencer Marketing Strives for Authenticity on Instagram

Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.

How Financial Services Brands Are Marketing Virtual Assistants

When it comes to current messaging, most FIs promote Alexa skills and proprietary chatbots as convenient ways to access basic account information and conduct simple transactions, but in the future we’re likely to see greater emphasis on customer relationships and consumer engagement.

7 Tips for Better Commercial Payment Marketing

Although traditional, leading commercial card issuers still dominate, Mercator says smaller issuers will see a positive share shift. Media Logic’s financial marketing experts have developed a list of commercial payment marketing tips to help you prepare your commercial card product for this opportunity.

financial services marketing for millennials

What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future

Viral HuffPost content on Millennials’ finances has lots to teach financial services marketers.

Marketers Take Out the Rally Towels for Consumer Financial Education

Financial education efforts not only benefit consumers, but they also make strategic marketing sense. See what top brands are doing on a scale from low-key (conversation) to rally towel (“concert” tour)!