Based on our observations of the marketing for Green from Amex, we believe that Amex has executed a number of strategies that can be instructive to the relaunch of other entrenched financial services products.
We have been watching with interest how Apple is (and, more importantly, is not) using card marketing best practices to sell its newest product. It offers a good case study in how a beloved brand can use its clout to break from a traditional approach.
When Walmart and Capital One partnered to create the new Capital One Walmart Rewards Credit Card, they did a great job of keeping the marketing simple. We were pretty impressed with the clean and clear materials designed to help with migration, acquisition and EMOB communications.
See how Delta and American Express add immediacy and urgency to the roll-out of upgrades to their co-brand credit card line-up.
As you work to get the most out of your 2018 plans, look to these popular posts for guidance & inspiration.
Informed by consumer survey insights that show cash rewards are likely to influence spending, Wells Fargo has introduced a new cash back Visa credit card with unlimited 1.5% cash rewards.
A quick look at the product launch DM for Citi's Double Cash Back Card intrigues us, but also leaves us with some ambiguity. Here's what we like and what we think could be improved...
When launching a health plan, one of a hospital or health system’s primary, and most critical, decisions will be in regard to the health plan’s branding.