Tag: new product launch

Apple credit card marketing

Apple Bucks Credit Card Marketing Best Practices

We have been watching with interest how Apple is (and, more importantly, is not) using card marketing best practices to sell its newest product. It offers a good case study in how a beloved brand can use its clout to break from a traditional approach.

Capital One Walmart credit card marketing

How Capital One and Walmart Encourage New Card Migration and Usage

When Walmart and Capital One partnered to create the new Capital One Walmart Rewards Credit Card, they did a great job of keeping the marketing simple. We were pretty impressed with the clean and clear materials designed to help with migration, acquisition and EMOB communications.

Upgrade to Delta-Amex co-brand credit card line-up

The Role of Immediacy in Marketing Upgrades to the Delta and Amex Co-Brand Cards

See how Delta and American Express add immediacy and urgency to the roll-out of upgrades to their co-brand credit card line-up.

Top Financial Services Marketing Blog Posts of 2017

As you work to get the most out of your 2018 plans, look to these popular posts for guidance & inspiration.

Summary of Wells Fargo Cash Wise Visa Card benefits

Wells Fargo Debuts the Cash Wise Visa

Informed by consumer survey insights that show cash rewards are likely to influence spending, Wells Fargo has introduced a new cash back Visa credit card with unlimited 1.5% cash rewards.

Citi’s “Double Cash Card” Product Launch

A quick look at the product launch DM for Citi's Double Cash Back Card intrigues us, but also leaves us with some ambiguity. Here's what we like and what we think could be improved...

3 Branding Tips for Hospitals & Health Systems Launching Health Plans

When launching a health plan, one of a hospital or health system’s primary, and most critical, decisions will be in regard to the health plan’s branding.