Our Financial Services Marketing Team evaluates marketing materials American Express used in marketing two distinct products – a checking account and a credit card – as a bundle. We make note of the strategies and tactics that work and identify a few details that still need to be ironed out.
Bitcoin trading platform BlockFi entered the competitive rewards credit card scene in an unexpected way. Here's a look at what brands can learn about product launches from the approach.
The buzzworthy rollout of BBVA Aqua Visa demonstrated a huge part of its USP -- a physical recycled plastic card void of mag stripe, account number, expiration date and CVV code.
See how GO2bank's value proposition appeals to the underbanked while also challenging neobanks and fintechs, like Varo, Cash App, Chime, Monzo, N26, Robinhood, Simple and more.
Based on our observations of the marketing for Green from Amex, we believe that Amex has executed a number of strategies that can be instructive to the relaunch of other entrenched financial services products.
We have been watching with interest how Apple is (and, more importantly, is not) using card marketing best practices to sell its newest product. It offers a good case study in how a beloved brand can use its clout to break from a traditional approach.
When Walmart and Capital One partnered to create the new Capital One Walmart Rewards Credit Card, they did a great job of keeping the marketing simple. We were pretty impressed with the clean and clear materials designed to help with migration, acquisition and EMOB communications.
See how Delta and American Express add immediacy and urgency to the roll-out of upgrades to their co-brand credit card line-up.
As you work to get the most out of your 2018 plans, look to these popular posts for guidance & inspiration.
Informed by consumer survey insights that show cash rewards are likely to influence spending, Wells Fargo has introduced a new cash back Visa credit card with unlimited 1.5% cash rewards.