The popularity of financial education content from "finfluencers" offers important clues for crews at banks and credit unions who want their own content marketing to be successful.
Two new mobile banking apps focus specifically on the next generation of cardholders: kids and teens. We're taking a look into how these financial apps market their unique value propositions to families.
In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.
To incorporate recent trends into their Instagram strategies, FS brands must remember that bigger isn’t always better. Instead, FIs should strive for authenticity and engagement. In addition, staying on top of current metrics can help content marketing teams ground their efforts in what’s valued most on each platform.
Cigna is using a variety of effective (and creative) content marketing strategies in their integrated marketing campaign to address the social determinants of health (SDoH).
There is definitely value in influencer marketing for healthcare brands as part of your marketing mix along with advertising and content marketing. Just remember that bigger isn't always better.
Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.
Giant vats of whole squid and chicken feet in the kitchen -- scary what you’ll miss if you’re not an American Express Platinum Card member! The scene, set at Halloween time by American Express, invited Platinum Card holders to an exclusive event to watch a celebrity chef “cook up some freaky foods.” It’s just one example of how Amex uses social media to showcase its special perks and make prospects, um, hungry for Platinum membership.
On Tuesday, GAP tweeted: “Blogged about @Gap lately? Let us know with the hashtag #GapFashion so we can you to our influencer list.” The tweet included a link to a Twitter list of “Fashion Influencers” created by the brand. Of course, the list is probably just the tip of the iceberg of GAP’s influencer marketing effort, but should we be surprised when a brand shares lists of bloggers publicly?
You know the story. There’s a score to settle between the tortoise and the hare. The hare is haphazard and in a big hurry. The tortoise is methodical and willing to pace himself. If influencer marketing were a race, my money would be on the tortoise. Of course, influencer marketing’s a strategy, not a race. Even still, hare’s need not apply. Word on the street is, in their haste, hares implement several ill-advised tactics, including
- leaving spammy blog comments (“Great post, but have you seen mine?“)
- tagging popular profiles randomly (“Hey, @You! Wanna help me sell myself?”)
- blasting the masses with identical text (reproducing content like, well, rabbits) and
- popping up with pitches out of the blue.