FNBO’s Cashology is part content marketing strategy (with a designated section on the bank’s blog) and part online community (with a dedicated Facebook Group), with the latter adding a key engagement component.
Facebook's first-ever Super Bowl ad focused on Groups. This should tell financial services marketers to think about a Facebook Groups marketing strategy if you haven't already.
Facebook's first-ever Super Bowl ad focused on Groups. This should tell healthcare marketers to think about a Facebook Groups marketing strategy if you haven't already.
In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.
After a series of privacy scandals and user-data issues, Facebook has issued a major redesign for desktop and mobile. Some of these Facebook design updates can impact social content marketing strategies immediately and in the future.
For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).