Tag: Facebook strategies

top healthcare marketing posts of 2019

A Check-Up on What You’re Reading: Our Top Healthcare Blog Posts of 2019

In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.

Facebook Redesign 2019

Facebook’s Latest Redesign: What Does It Mean for Healthcare Marketers?

After a series of privacy scandals and user-data issues, Facebook has issued a major redesign for desktop and mobile. Some of these Facebook design updates can impact social content marketing strategies immediately and in the future.

Medicare marketing on Facebook

Health Insurers ‘Paid-To-Play’ on Facebook for 2019 Medicare AEP Marketing

For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).