Tag: Discover

What’s Working in Millennial Financial Services Marketing

Our “Millennial Marketing Showcase” features examples from Chase, Sun Trust, Citi, Discover, Navy Federal Credit Union, Capital One, Synchrony Bank and more. We think when you take a look at what others are doing to translate their Millennial know-how into creative marketing, you’ll discover ideas for making your own Millennial outreach more effective.

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Discover Is at “it” Again

We are smitten with “Discover Freeze it” not only because it is a useful and welcomed credit card feature providing an enhanced sense of card security – easy, quick and controllable by cardholder – but also because the marketing and advertising is just so well done.

Recap of Super Bowl ads from financial services brands

How Did Financial Service Brands Fare at Super Bowl XLIX?

Last year, we observed that Super Bowl commercials tend to have either an epic or wacky approach. Both of those tactics are challenging for a financial services industry still working to regain consumer trust. And in 2014, the brands that ran ads found ways to thread the needle between those two camps by not pushing too hard in either direction. But, oh what a difference a year makes! In 2015, financial services brands had a glass of wacky juice on the way to the big game.

Discover Takes a Mobile-First Approach to Deals and Holiday Offers

Both the timing and the attention given to mobile make sense for Discover. IBM has predicted a record mobile holiday shopping season in 2014, and Forbes, which says “mobile commerce will grow exponentially this holiday season,” expects shopping from smart phones and tablets to account for nearly one quarter of all online sales.