Tag: Discover

Discover it direct mail packages targeting high school graduates

Discover Targets High School Grads. Here’s What One Teen Thinks.

With graduation and college being the sole focus of her life in the past several months, she had never given credit cards any thought at all, much less developed pre-conceived notions that were going to be challenged by this particular DM piece. The real estate could have been used for a more relevant message for a first-time applicant.

Examples of financial education content from banks

Financial Education Content Can Enhance Customer Loyalty

When done well, digital, self-serve financial education materials can improve customers' financial wellness, build consumer affinity for the brand and set the brand apart from its competitors. Here are some recent examples from top FIs!

Millennial Marketing Tips

A Millennial’s Take on the Right Vibe for Financial Services Marketing

In addition to noting some ground rules about Millennial marketing – like “avoid gimmicks and lengthy sales pitches” – this Millennial Marketing Showcase identifies some positive steps financial services brands are taking to reach this important audience.

Financial Services Brands Test Out Content Marketing Trends

Financial institutions are becoming more willing to creatively explore popular topics & platforms in their marketing strategies.

What Top Financial Brands Teach Us About Social Media Engagement

We looked at social media profiles of some top banks to see what brand followers find most engaging. Hopefully, seeing what they’re doing will help you identify your own brand’s sweet spot.

What I’ve Discovered About the Discover it Direct Mail Marketing Strategy

Discover has a killer acquisition mail strategy. It tests offers, formats, colors, charts, Johnson boxes, copy and hard-working vs. more creative approaches. You name it; Discover tests it.

How Three New Consumer Credit Cards Make Room in a Crowded Market

It may be difficult to believe the world can accommodate three new consumer credit cards, but Chase, Merrill Lynch and Discover prove there’s room for additional payment products when they are different, better and delivering value to a specific market.

Financial services brands are starting to

5 Radically Different Approaches to Content Marketing from Top Financial Services Brands

Financial services brands are really starting to “get” content marketing, and their content-driven initiatives are more diverse than you may expect. These recent examples not only stay “on-brand” and deepen the customer experience but also show just how much financial services content marketing has evolved.

What’s Working in Millennial Financial Services Marketing

Our “Millennial Marketing Showcase” features examples from Chase, Sun Trust, Citi, Discover, Navy Federal Credit Union, Capital One, Synchrony Bank and more. We think when you take a look at what others are doing to translate their Millennial know-how into creative marketing, you’ll discover ideas for making your own Millennial outreach more effective.

Discover is at

Discover Is at “it” Again

We are smitten with “Discover Freeze it” not only because it is a useful and welcomed credit card feature providing an enhanced sense of card security – easy, quick and controllable by cardholder – but also because the marketing and advertising is just so well done.