Tag: customer experiences

Artistic representation of healthcare testimonials

Maximizing Testimonials in Healthcare Marketing

When it comes to building your business reputation, targeting new members, or promoting the positive experience of current members, let's face it, testimonials matter. Use employee testimonials to promote your company's values and company's mission. We share all the reasons why healthcare businesses should use testimonials in their marketing.

illustration of a hand holding a smartphone. There's a heart on the screen. The image has an orange background with celebratory images, like champagne, gifts and party banners.

How FIs Celebrate Customer Milestones and Build Loyalty

Recognizing milestone events—like member birthdays or anniversaries—not only promotes loyalty but also shows appreciation. As Competiscan’s Senior Director of Insights Jessica Duncan explains, customer appreciation has always been a best practice, but it picked up even more momentum this year.

higher consumer expectations impact financial services

A Digital-First, Data-Forward Approach to the Financial Services Customer Experience

Pressure on financial institutions to match the customer experience of tech-based companies isn’t new. For years now, the convenience of on-demand services from wildly popular brands like Apple, Amazon and Uber has been changing the way consumers interact with companies. See why our team thinks there are now solid opportunities for FIs to reach the higher bar and retain customers.

u.s. bank mobile app

U.S. Bank’s New Mobile App Redefines the Digital Banking Experience

Instead of just converting traditional bank services to the digital environment, U.S. Bank let customer input and technology inform a new paradigm of services. The result is the new U.S. Bank Mobile App, designed to re-imagine the customer experience and offer something that customers can’t get anywhere else.

How Financial Services Brands Are Marketing Virtual Assistants

When it comes to current messaging, most FIs promote Alexa skills and proprietary chatbots as convenient ways to access basic account information and conduct simple transactions, but in the future we’re likely to see greater emphasis on customer relationships and consumer engagement.