Tag: COVID-19

mobile banking marketing

Big Banks Are Making a Big Play for Mobile

Although big banks have been investing in mobile strategies for years, digital banking has skyrocketed recently. Here's a look at how banks are marketing these mobile apps and achieving customer satisfaction.

higher consumer expectations impact financial services

A Digital-First, Data-Forward Approach to the Financial Services Customer Experience

Pressure on financial institutions to match the customer experience of tech-based companies isn’t new. For years now, the convenience of on-demand services from wildly popular brands like Apple, Amazon and Uber has been changing the way consumers interact with companies. See why our team thinks there are now solid opportunities for FIs to reach the higher bar and retain customers.

innovative direct mail

Innovations Breathe New Life Into Direct Mail

Mintel highlighted recent innovations in direct mail, including QR codes, scratch-and-sniff elements and more. Here, our team takes a look at how these fresh approaches can be applied to financial services.