Tag: COVID-19

Prepaid Card Marketing: New and Different

The current environment supports debit growth - including prepaid products - over credit. We take note of changes to prepaid card product marketing including key observations and thoughts from a marketing perspective.

Contactless Payments Uptick and Future Habituation

Listen to Nicole Johnson, who heads up Media Logic’s Financial Services team, as she fills you in on increasing rates of contactless payments adoption and describes how new insights should influence your marketing campaigns.

co-brand travel cards during COVID

How Co-Brand Travel Cards Can Navigate the COVID-19 Downturn

Travel brands and their issuing partners need to think broadly about how to sustain spending on co-brand cards during COVID, while also executing acquisition campaigns. Our team has already seen some new solutions from these brands and observed some interesting promotions from non- co-brand cards that can be instructive.