In an effort to gain traction against larger competitors, Barclays US is launching co-brand credit cards and BNPL options. Take a look at how the brand's offerings and strategy compare to others in the industry.
QR codes are making a comeback, appearing everywhere from restaurants to print ads and beyond. Offering a frictionless way to immediately convert prospects, these funny squares are now CTA staples in marketing materials. Here's how financial services marketers can get the most from them.
Although big banks have been investing in mobile strategies for years, digital banking has skyrocketed recently. Here's a look at how banks are marketing these mobile apps and achieving customer satisfaction.
Business travel should return to pre-pandemic levels by 2025. In the meantime, deploying digital payment options, like mobile wallets and virtual cards, can boost recovery.
Pressure on financial institutions to match the customer experience of tech-based companies isn’t new. For years now, the convenience of on-demand services from wildly popular brands like Apple, Amazon and Uber has been changing the way consumers interact with companies. See why our team thinks there are now solid opportunities for FIs to reach the higher bar and retain customers.
Travel and dining – categories at the core of CSP’s value proposition – have taken a huge hit. Here, we take a look at how Chase has adapted as demonstrated by modifications in its direct mail messaging.
Amid all of the chaos and uncertainty in this world, many of us are craving connection and accurate information. Social media is a great way for marketers to provide both. We have a few ideas and suggestions paired with recent examples of healthcare organizations who have done a great job doing so during the COVID-19 pandemic.
Mintel highlighted recent innovations in direct mail, including QR codes, scratch-and-sniff elements and more. Here, our team takes a look at how these fresh approaches can be applied to financial services.
We were curious as to just how many seniors changed their Medicare coverage during the recent AEP and if they planned to take advantage of the subsequent OEP. We conducted a Flash Survey of 400+ seniors across the U.S. Our survey was in-market just after the 2021 AEP wrapped up. Here is a summary of our findings.
A compilation of Media Logic's most popular healthcare marketing blog posts for the year! It includes insights on a variety of topics, from marketing during COVID-19 to Medicare marketing to new marketing vehicles like podcasts and TikTok.