The current environment supports debit growth - including prepaid products - over credit. We take note of changes to prepaid card product marketing including key observations and thoughts from a marketing perspective.
COVID has caused spikes in traffic to ATMs and drive-up tellers. Some FIs are actively marketing the options, which may impact retail banking going forward.
With examples from Mintel and research from McKinsey, we show how top financial brands are repositioning credit products to better connect with consumers.
During the COVID-19 pandemic, health insurers are taking different approaches when tackling loneliness, a social determinant of health (SDoH).
A conversation with Media Logic Founder & CEO David Schultz on health insurance marketing in the context of the recent pandemic.
Listen to Nicole Johnson, who heads up Media Logic’s Financial Services team, as she fills you in on increasing rates of contactless payments adoption and describes how new insights should influence your marketing campaigns.
As those seeking unemployment benefits experience delays due, in part, to supply chain issues in card manufacturing, U.S. Bank communicates to cardholders.
The COVID-19 pandemic is accelerating changes in virtually every industry category, including food and nutrition. The following are some tips for product development and marketing for manufacturers of alternative proteins.
The COVID-19 pandemic has put a spotlight on telemedicine. Telemedicine providers and healthcare marketers can work together to strategically take steps to grow and sustain patient engagement.
Travel brands and their issuing partners need to think broadly about how to sustain spending on co-brand cards during COVID, while also executing acquisition campaigns. Our team has already seen some new solutions from these brands and observed some interesting promotions from non- co-brand cards that can be instructive.