A conversation with Media Logic Founder & CEO David Schultz on health insurance marketing in the context of the recent pandemic.
Listen to Nicole Johnson, who heads up Media Logic’s Financial Services team, as she fills you in on increasing rates of contactless payments adoption and describes how new insights should influence your marketing campaigns.
As those seeking unemployment benefits experience delays due, in part, to supply chain issues in card manufacturing, U.S. Bank communicates to cardholders.
The COVID-19 pandemic is accelerating changes in virtually every industry category, including food and nutrition. The following are some tips for product development and marketing for manufacturers of alternative proteins.
The COVID-19 pandemic has put a spotlight on telemedicine. Telemedicine providers and healthcare marketers can work together to strategically take steps to grow and sustain patient engagement.
Travel brands and their issuing partners need to think broadly about how to sustain spending on co-brand cards during COVID, while also executing acquisition campaigns. Our team has already seen some new solutions from these brands and observed some interesting promotions from non- co-brand cards that can be instructive.
While credit unions may need to rethink plans for 2020, they also have new opportunities to communicate with their members and offer new solutions. In fact, one opportunity in particular may be poised to gain traction during the economic upheaval: voice assistant banking.
Proven best practices for financial services marketing -- and good instincts -- are still available to brands as they respond to challenges related to COVID-19. The Financial Brand article by Marous has some great suggestions for how to put them to use, and we've organized them into a few basic principles to guide the required shift in your marketing campaigns moving forward.
Our team agrees that marketers should explore these strategies from Mintel in B2C campaigns and, to that end, we are building upon the Mintel findings by sharing insights from Media Logic’s experience.
Marketing in times of crisis? The question of whether it is appropriate can have multiple answers. Understanding and planning for the impact on your overall brand, both in the short term and long term, should be explored.