To say 2020 has been a tumultuous year is probably the understatement of the year. The COVID-19 health crisis has dramatically changed how we live, shop and even receive healthcare. And it's has impacted this year's Medicare AEP direct mail campaigns as well. Here's a look at a few "mini-trends" we're starting to see emerge early on in 2021 Medicare AEP direct mail marketing.
As healthcare marketers, we have seen the unprecedented, disruptive impact that COVID-19 has had - and will continue to have – on the industry. We tuned in virtually to HLTH 2020 (#HLTH2020) and found a few interesting takeaways for healthcare marketers to keep an eye on.
Back in March, we wrote about how some health plans went above and beyond delivering great service to really amplify the overall customer experience. A few months later, based on lower claim totals, rising profits and policy changes, we wanted to check in on how health plans are countering revenues (and offering relief) during COVID-19.
Take a look at how issuers of cash rewards credit cards have quickly adapted to unexpected challenges in the financial landscape, aligning their products with current consumer spending patterns and positioning them as valuable financial tools with useful, practical benefits. These efforts may help to increase loyalty and encourage top-of-wallet behavior.
Based on experience working as a healthcare social content manager during the COVID-19 pandemic, here are a few takeaways and lessons learned.
Now, adding to Citi’s pandemic support options, the brand allows ThankYou Points to be used to pay a credit card minimum payment, an offer that appears to be a first amongst the competitive set.
Reviewing credit card offers for this unique back-to-school season, we discovered that many marketing efforts reflected findings from a Deloitte survey on consumer habits.
The COVID-19 pandemic has put a spotlight on telemedicine. Telemedicine providers and healthcare marketers can work together to strategically take steps to grow and sustain patient engagement.
The current environment supports debit growth - including prepaid products - over credit. We take note of changes to prepaid card product marketing including key observations and thoughts from a marketing perspective.
COVID has caused spikes in traffic to ATMs and drive-up tellers. Some FIs are actively marketing the options, which may impact retail banking going forward.