Tag: Chase

Transit to play a role in adoption of tap-to-pay

NYC Public Transit to Go Contactless, Push U.S. Adoption of Tap to Pay

The news that commuters using New York City Metropolitan Transportation Authority (MTA) subways and buses will soon be able to “tap a contactless bank card or their mobile wallet at turnstiles” inspired CNBC to declare that "a world without cash is coming soon."

Examples of financial education content from banks

Financial Education Content Can Enhance Customer Loyalty

When done well, digital, self-serve financial education materials can improve customers' financial wellness, build consumer affinity for the brand and set the brand apart from its competitors. Here are some recent examples from top FIs!

Chase is Marketing Chase Pay with Multiple Offers

Recent offers -- including partner discounts and rewards points bonuses that are easy for customers to earn -- make it clear that Chase wants its cardholders to not only *get* Chase Pay but actually *use* it.

Contactless card marketing from Chase & Visa

Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.

As Banks Promote Zelle, They Start Winning the P2P Race

Banks spent many years supporting development of Zelle but only recently began a major push to integrate and promote it.

Marketers Take Out the Rally Towels for Consumer Financial Education

Financial education efforts not only benefit consumers, but they also make strategic marketing sense. See what top brands are doing on a scale from low-key (conversation) to rally towel (“concert” tour)!

Financial Services Brands Test Out Content Marketing Trends

Financial institutions are becoming more willing to creatively explore popular topics & platforms in their marketing strategies.

Chase Reaches Millennials via Sponsored Content in theSkimm

Millennials understand that branded content is still marketing, but if anything can bridge that trust gap, this readers-first, consumers-second approach from Chase and theSkimm stands a really good chance.

How Financial Services Brands Use Instagram in Marketing Strategies

A Look at Instagram and Its Use in Financial Services Marketing

These examples from Chase, American Express and Citibank demonstrate how financial services brands can use Instagram to support both their value proposition and the platform's mission.

Emphasizing Mobile Payment Options Is a Win-Win for Issuers

When we look at three landing pages we see a certain amount of “keeping up with the Joneses” at play in the marketing. It's smart marketing to give your customers options, and that is exactly what these issuers are doing.