Recent offers -- including partner discounts and rewards points bonuses that are easy for customers to earn -- make it clear that Chase wants its cardholders to not only *get* Chase Pay but actually *use* it.
Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.
Banks spent many years supporting development of Zelle but only recently began a major push to integrate and promote it.
Financial education efforts not only benefit consumers, but they also make strategic marketing sense. See what top brands are doing on a scale from low-key (conversation) to rally towel (“concert” tour)!
Financial institutions are becoming more willing to creatively explore popular topics & platforms in their marketing strategies.
Millennials understand that branded content is still marketing, but if anything can bridge that trust gap, this readers-first, consumers-second approach from Chase and theSkimm stands a really good chance.
These examples from Chase, American Express and Citibank demonstrate how financial services brands can use Instagram to support both their value proposition and the platform's mission.
When we look at three landing pages we see a certain amount of “keeping up with the Joneses” at play in the marketing. It's smart marketing to give your customers options, and that is exactly what these issuers are doing.
It may be difficult to believe the world can accommodate three new consumer credit cards, but Chase, Merrill Lynch and Discover prove there’s room for additional payment products when they are different, better and delivering value to a specific market.
Financial services brands are really starting to “get” content marketing, and their content-driven initiatives are more diverse than you may expect. These recent examples not only stay “on-brand” and deepen the customer experience but also show just how much financial services content marketing has evolved.